Get Your Free Audiobook

Non-member price: $17.39

After 30 days, Audible is $16.45/mo. Cancel anytime.

Publisher's Summary

The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street."

In Pour Your Heart Into It, Starbucks CEO Howard Schultz shares the passion, values, and inspiration that drive this fascinating company. Placing as much importance on employees as on profits, paying as much attention to creativity as to growth, motivated by enduring principles including "Don't be threatened by people smarter than you", and "Everything matters", Starbucks is living proof that a company can lead with its heart, nurture its soul, and still make money.

©1997 Howard Schultz and Dori Jones Yang. Published by arrangement with Hyperion (P)1997 HighBridge Company

Critic Reviews

"Several moments - Schultz scoffing at the idea of Frappuccinos...striding into a beverage pow-wow, demanding 'What is going on with the eggnog latte?' - turn out richer than a cup of Kona." ( Entertainment Weekly)
"Here is what makes a great business audio: real business wisdom passed along as stories within stories." ( Minneapolis Star-Tribune)

What listeners say about Pour Your Heart into It

Average Customer Ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    19
  • 4 Stars
    10
  • 3 Stars
    2
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    15
  • 4 Stars
    5
  • 3 Stars
    4
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 4.5 out of 5 stars
  • 5 Stars
    15
  • 4 Stars
    6
  • 3 Stars
    3
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Insightful

Interesting to hear the history of such a large organisation and challenges of staying true to their values

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • jon
  • 28-04-2018

This was a great read of an inspiring journey.

This book was highly engaging and if nothing more left me with a desire to drink coffee. A true story of persistence and staying true to your principles, as well as a good intro to the coffee industry.

Sort by:
Filter by:
  • Overall
    3 out of 5 stars
Profile Image for Melissa
  • Melissa
  • 27-12-2008

wish it wasn't

abridged. I would have much preferred the full book.

10 people found this helpful

  • Overall
    5 out of 5 stars
Profile Image for Mark
  • Mark
  • 22-08-2007

High Powered Brew

Where there's passion poured into vision and done on purpose, you have a wonderful result. Howard Schultz brought more passion for coffee to the table than the founders. The Starbucks story proves great ideas don't come easy: they only come with persistence and courage. It also proves you can do the right thing and win. Highly recommended!

8 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Dan L.
  • Dan L.
  • 10-01-2017

Time for Part 2 of the Starbucks story

This book only goes up to late '90's, but is a great record of Starbucks to that point. It'd be interesting to hear Mr. Schultz's follow up on the next 20 years.

2 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for nathan grunhut
  • nathan grunhut
  • 03-05-2016

a must read for entrepreneur spirit.

very educational, together with excitement. good for encouragement. must review to keep it fresh,for inspiration

1 person found this helpful

  • Overall
    4 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for BK
  • BK
  • 09-06-2015

Great Story

I really enjoyed hearing the story of Starbucks, but I've become spoiled in hearing the authors read their own books. You really get to hear the intended excitement and emotions that way. The guy that read this was a little boring.

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Amazon Customer
  • Amazon Customer
  • 02-09-2020

Inspiring

Read this book and get ready to feel inspired and motivated to be passionate about your work. Harness that motivation and improve your quality of life.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Ivan G Cortes
  • Ivan G Cortes
  • 17-05-2020

Inspirational Story

This book shoes the value of always believe in your dreams and take action, regardless of all the obstacles. Well deserve

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Anonymous User
  • Anonymous User
  • 08-01-2020

Insightful

Great book full of wisdom for business owners who are rapidly growing their business!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Osman Badran
  • Osman Badran
  • 23-09-2019

What a story!

An incredible story that has no bullets of business tips, yet from the storytelling and life business journey you’ll be inspired

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for jim compton
  • jim compton
  • 29-07-2019

Awesome book

I had no clue about Mr Schultz and what he did to brand Starbucks!!! My 16 year old son listen to it and now works for Starbucks in OKC! Very easy to listen too!

Sort by:
Filter by:
  • Overall
    2 out of 5 stars
Profile Image for Clarke
  • Clarke
  • 26-06-2010

The abridged version sucks

I read the paper version of this book and it was fascinating. I decided that I wanted to read (i.e. listen to) it again so I bought this audiobook. I didn't realize it was abridged.

All I can say is that the abridged version has removed almost all of the fascinating and thought provoking content. This is just a shallow historical recounting of how the starbucks chain was formed.

My advice: read the full book. It was fascinating.

5 people found this helpful

  • Overall
    2 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Eli
  • Eli
  • 11-04-2020

Reader

This is a great story but it’s not the full book!! It’s only 2 hours, be careful before you pay for it.

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars
Profile Image for Anonymous User
  • Anonymous User
  • 09-04-2020

Great start, would love to read full version

A great start told through the stories of Starbucks. Last chapter or two come across as a bit cheesy

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Matthew
  • Matthew
  • 28-12-2016

interesting journey

I've read in other books how first class their customer service and staff training is. reading this book was good to understand how it came to be. Schmidt is a true entrepreneur. currently I wonder how someone can change course into uncertainty so many times but if you passionately believe in the values the rest will come.

  • Overall
    4 out of 5 stars
Profile Image for MR
  • MR
  • 13-04-2013

Definately worth a listen.

I found this a light but informative insight into how starbucks grew, prospered and ultimately became the global brand we now know and love. Definately inspirational and proves that grit, determination and hard work really does pay off.

  • Overall
    5 out of 5 stars
Profile Image for Adam
  • Adam
  • 18-01-2012

Brilliant

Loved this :D

It's essentially a nice long summary of Howard Schultz's business life encountering, joining and then purchasing starbucks to fulfill a dream vision. Not a guide or a lesson to business but more of an insight.

With tI am sure that I can take away with me some important lessons from his struggle - and since they're in a nicely explained story im sure they'll be easy to remember.

Narrating was very clear. Felt it was an excellent listen all over.

On another note.. I really want a starbucks.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Bethany
  • Bethany
  • 30-05-2015

Inspirational !!

The book is great as per my subject.
However I'm don't wish to write 15 words as to why!!!

  • Overall
    5 out of 5 stars
Profile Image for James
  • James
  • 08-08-2009

Brill you should read this

o yes

In the spirit of reconciliation, Audible Australia acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.