Michelle Vazzana
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Michelle Vazzana

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Michelle Vazzana is Chief Innovation Officer at Imparta, Ltd. Michelle joined Imparta via the acquisition of VantagePoint Performance in 2023. She joins the team at Imparta to help further innovate the important task of equipping salespeople to thrive in challenging times.

She is co-author of Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance. Vazzana is also author of Crushing Quota: Proven Sales Coaching Tactics for Breakthrough Performance.

Her new book, The Sales Agility Code: Deploy Situational Fluency to Win More Sales was released in May of 2023. It is the first book on the important topic of sales agility.

Vazzana is a prolific researcher and sought-after speaker on the topic of sales management and sales agility. Vazzana has conducted the most extensive research to date on the topic of sales coaching practices and sales agility. She has more than 38 years of successful sales and management experience.

Michelle earned a Bachelor of Science degree in computer science, a Master of Science in organizational effectiveness, master’s certificates in both Instructional Systems Design and Total Quality Management. Michelle earned her Ph.D. in Organizational Psychology with a focus on sales management practices.


Michelle and her family currently reside in West Palm Beach, Florida.
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