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Publisher's Summary

A predictable pattern of success, this book provides a clear roadmap for entrepreneurs that shows them where they are and what to do in order to advance their start-up.

After founding or co-founding over 15 start-ups and investing in another 50 early stage ventures as an angel investor, author Howard Love came to understand that a start-up unfolds in a predictable pattern. The more aware entrepreneurs are of this pattern, the better able they will be to capitalize on it. Love calls this pattern the start-up J Curve. The toughest part of the endeavor is the time between the actual start of a new business and when the product and model are firmly established. The Start-Up J Curve gives entrepreneurs the tools they need to get through the early challenges so they can reach the primary value creation that lies beyond.

Love brings 35 years of start-up experience to this comprehensive guide to starting a business. He outlines the six predictable stages of start-up growth and details the activities that should be undertaken at each stage to ensure success and to avoid common pitfalls. Instead of feeling lost and confused after a setback, start-up founders and investors can anticipate the challenges, overcome the obstacles, and ride the curve to the top.

©2016 Howard Love (P)2016 Howard Love

What members say

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Best audio book I've listened to

For someone on the start-up journey this is perfect, I wish I'd found it earlier

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Great listen

Excellent for anyone on this startup journey. Well worth the listen. Enjoy and take action.

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  • California Dreaming
  • 02-04-2017

Release your product quickly, then be ready to morph.

This book was very informative, but the most helpful takeaway for me was what I learned about the Morph phase.

I have a tendency to really latch on to my initial idea and this chapter helped me understand that this mindset counterproductive. You need to be open, flexible, and willing to change directions (or morph) when the market is telling you to do so.

Not only that, but it is all but guaranteed that version 1.0 of your idea will NOT be a home run. A number of successful businesses that we know and love today started off as something completely different. Only by morphing were they able to finally find product market fit.

So let your first Idea drive you to QUICKLY produce and release a product. But then after that, you need to listen to intently to the feedback of your customers and be prepared to morph.

Knowing this, has taken a lot of the pressure of me to create something perfect in the lab that is my head. We may think I know what people want, but there is often a big difference between what we think people want, and what people are actually willing to use or pay for .

Now, my only goal is to produce a MVP (minimum viable product) as quickly as possible so I can start gathering feedback. The sooner I do this, the sooner I create a product that people love.

6 of 6 people found this review helpful

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  • R Weaver
  • 25-08-2017

Some good nuggets of info

I'll start by saying that I studied marketing in college, which may be the reason why I didn't think most of this content is new and informative.

This book covers the business life cycle from start to exit.

Howard has great insights on how businesses morph to survive. "Morph," meaning that the business will need to change its strategy based on market feedback to survive. He states that many businesses have to "morph" in order to be successful and gives good examples.

The other information about growth, scaling, finding partners, and raising money seems to be scratching the surface and shares information that seems obvious.

2 of 2 people found this review helpful

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  • Ed Shepherdson
  • 06-03-2017

Sound Advice, set expectations

I enjoyed reading this book. Setting expectations for new entrepreneurs is critical advice for those that will end up succeeding. There is no fast path, there is only act and react at every step of the way. Expect it is going to happen and prepare for the next set of hard decisions you are going to have to make to keep your start-up moving forward or surviving.
Informative insight.

1 of 1 people found this review helpful

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  • Jc
  • 03-01-2017

One of the better books on start ups

I found this book fascinating. It definitely helps you to understand when starting a company the essentials, and that whatever idea you have, its most likely gonna change from your original. The question he asks: what moves do you need to make in order to succeed.

It has many real examples of companies. I would highly recommend.

2 of 3 people found this review helpful

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  • Junior C.
  • 21-06-2018

Great for startup

Great For start ups going through doubts and confusion. I know now I'm not crazy and there are ways to cope

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  • Glenna M. Frey
  • 13-06-2018

Not helpful after initial information..

I liked the premise of the J Curve as it relates to new businesses, but then I got very bored with the book and it seemed repetitive and I could not finish; did not hold my attention.

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  • Jason Schofield
  • 12-06-2018

amazing

What a great read for those who are undertaking a startup, and nee business venture. Relevant tooics, valuable insight. a must read!

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  • Anonymous User
  • 06-05-2018

Informative

Informative. Found the description misleading. Too focused on tech. Not all start ups are in this sector.

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  • Ben Cheeseman
  • 04-05-2018

A must read for all entrepreneurs

I have already recommend this book to several people as it gives a simple and clear direction all business owners need to consider. Great book.

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  • G. Howard
  • 26-04-2018

Mandatory startup read!

Loved this book, great resource for any startup. will help you maintain your sanity in an insane startup environment.