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  • Built to Sell

  • Creating a Business That Can Thrive Without You
  • By: John Warrillow
  • Narrated by: Erik Synnestvedt
  • Length: 4 hrs and 24 mins
  • 4.7 out of 5 stars (214 ratings)

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Built to Sell cover art

Built to Sell

By: John Warrillow
Narrated by: Erik Synnestvedt
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Publisher's Summary

A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable:

  • Teachable: focus on products and services that you can teach employees to deliver.
  • Valuable: avoid price wars by specializing in doing one thing better than anyone else.
  • Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.

©2011 John Warrilow (P)2011 Gildan Media Corp

What listeners say about Built to Sell

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  • Overall
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    4 out of 5 stars

A information loaded fairytale

A lot of wise advice with some sales speak. An interesting story throughout with a concise summary in the last chapter. I listen to this book many more times.

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2 people found this helpful

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    5 out of 5 stars
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Great book

Easy to follow have read it twice to make sure I am keeping on it

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    1 out of 5 stars
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I want my money back

His tonality was terrible, and not what I was expecting. For me, it was a total miss.

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  • Overall
    5 out of 5 stars
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Valuable

Very worth the time to read (listen). Concise and filled with insights that one can implement.

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  • Overall
    5 out of 5 stars
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Insights Galore

The insights that come with this book are inspiring and the narration on point. Learned much and will be continuing to follow the author and narrator.

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  • Overall
    4 out of 5 stars
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    1 out of 5 stars
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    5 out of 5 stars

Need another narrator.

Keen to listen to this book but can t listen to this narrator style. His narration causes distraction and I can t understand a single phrase. Please re- produce the content with a different voice .

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  • Overall
    5 out of 5 stars
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Read this before going into business!

Without this knowledge you will likely end up going from being an employee of someone else's business to being an employee of your own, plus all the management hassles, when you start out.

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  • Overall
    4 out of 5 stars
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    2 out of 5 stars
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Terrific content

Fantastic book with strong, insightful content. Only negative, I found the narration difficult to listen too.

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Insightful

Very insightful book. Lots of points and tips to implement. I've got him homework set out for me!

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    1 out of 5 stars
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Narrator

Unfortunately I could get past the narrator’s voice. Which mean I can not really comment on the book itself

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