Built to Sell cover art

Built to Sell

Creating a Business That Can Thrive Without You

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Built to Sell

By: John Warrillow
Narrated by: Erik Synnestvedt
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About this listen

A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable:

  • Teachable: focus on products and services that you can teach employees to deliver.
  • Valuable: avoid price wars by specializing in doing one thing better than anyone else.
  • Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.

©2011 John Warrilow (P)2011 Gildan Media Corp Business Development & Entrepreneurship Entrepreneurship Personal Development Personal Success Small Business Business
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A must read for any entrepreneur. Great read when you are starting out which can save you a lot of headaches.

Great Read

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Highly recommend this book for anyone in business. Whether you are intending to sell the business or not there are many powerful learnings to implement into your business. Take notes and implement.

Easy listening with heaps of great learnings

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Very worth the time to read (listen). Concise and filled with insights that one can implement.

Valuable

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I’ve read maybe hundreds of business books. This is the one. I respected and loved how it weaves business teachings into a story.
This is one of those (rare) books that changed everything.

This was the one

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The insights that come with this book are inspiring and the narration on point. Learned much and will be continuing to follow the author and narrator.

Insights Galore

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