Showing results by publisher "----RM Alexander" in Marketing & Sales

Bienvenue dans STRATEGIE ZEN, le podcast ZEN CONSULTING dédié aux professionnels du bien-être, de l’hôtellerie et des spas qui veulent booster leur expérience client et leur rentabilité. Nous vous partageons des stratégies concrètes, des conseils actionnables et des clés pour transformer et faire évoluer vos leviers stratégiques.

A podcast for entrepreneurs who are looking to overcome challenges, inspire innovation, and propel their business to growth and profitability. Presented by UB School of Management’s Center for Entrepreneurial Leadership and Lemur Studios.

Each episode delivers one powerful idea, quote, or mental model explained simply—then challenges the listener to apply it that day.

Geschäftsführer-Podcast zu den wichtigsten Themen des digitalen Unternehmertums.

YouShouldTalkTo is a podcast for busy marketing leaders who are looking for support and tips on getting sh*t done. In each episode, Daniel Weiner interviews marketing leaders and discusses their experience, successes, and failures around hiring agencies. Daniel helps uncover the challenges with successfully integrating internal and external resources, and pinpoints effective ways to find and choose the right agency partner.

This text describes a new offline affiliate marketing strategy introduced by Caspiot, which has reportedly generated significant income without relying on online advertising. The core of the method involves using physical flyers placed in local retail locations, specifically mentioning convenience stores, as a way to reach potential customers. Success stories are highlighted, including one affiliate who earned a substantial amount using this technique. Caspiot is promoting this strategy through a free newsletter and access to a list of over 7,700 retailers, aiming to help other marketers repli

Marketing Mischief & Mayhem is where the sharpest minds in tech marketing reveal the bold strategies and creative risks driving growth in complex categories. From cybersecurity to SaaS, we unpack how brand leaders break through the noise—and what it really takes to make modern marketing work.

Podiau, le tremplin des auteurs auto-édités et jeunes talents ! Inspiré par un guide « Et si l’audio était la clé de votre succès littéraire ? », ce podcast partage extraits audio, interviews d’auteurs and conseils pros en marketing/édition/IA... LA Mission ? amplifier, booster votre portée et ventes via la narration audio 🎙️. Questionnez-vous sur l'évolution de l'audio dans l'édition. Plongez dans l’audio, lancez-vous and faites vibrer vos lecteurs ✨ ! Podiau, donne une voix vibrante aux indépendants mais pas que... Animé par Maud, autrice, audio-lectrice ...

A sonic Branding Podcast

Connected – der Communitycast ist dein wöchentlicher Deep-Dive in die Welt lebendiger Online-Communities. 🤝 Marco und Ben diskutieren aktuelle Trends auf Plattformen wie Skool, Circle, Discord & Co., erzählen Storys aus ihrem Unternehmeralltag und zeigen, warum Communities für Content Creator und Online-Unternehmer das wichtigste Asset sind. 💰 Du bekommst handfeste Insights zum Community-Aufbau, zur Steigerung von Engagement, zur passenden Struktur und zur Automatisierung im Hintergrund – damit du deine Follower und Kunden dauerhaft an dich bindest!

Vendere Camere d’Hotel Il podcast dove neuroscienze, psicologia e tecnologia si incontrano per migliorare le performance dell’hotel. In ogni episodio analizziamo le migliori tecniche di neuromarketing e i principi di persuasione che guidano le decisioni dei viaggiatori online. Approfondiamo come piattaforme come Booking.com, Expedia, Airbnb e i Booking Engine dei siti ufficiali utilizzano bias cognitivi, leve emotive e design comportamentale per influenzare il comportamento d’acquisto. Il podcast è rivolto a hotel manager, revenue specialist, consulenti turistici, e curiosi vari.

Blockus is your all in one platform for Web3 gaming, enabling game studios to build fast, reduce costs and laser focus on gameplay.

Magnetic Marketing® is a radical, dramatically different sea-change in the way new customers, clients, patients, or prospects are attracted and in the way products, services, businesses, and practices are advertised. It is a “change movement” that has established itself in over 136 different niches, business categories, industries, and professions, but is still also a “best kept secret”.

Learn how today’s artists survive, exhibit, and earn money, without selling out! This book explains how to be a professional artist and new methods to define and realize what success means. Whether you’re a beginner, a student, or a career artist looking to be in the best museum shows, this book provides ways of advancing your plans on any level. Making It in the Art World is an invaluable resource for artists at every stage, offering readers a plethora of strategies and helpful tips to plan and execute a successful artistic career.

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer.

As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.

This guide from New York Times best-selling author Donald Miller is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.

Advertising guru Rory Sutherland is a world-leading proponent of behavioural economics. In Hacking the Unconscious, he looks at how this emerging science is used by marketers to influence us and challenges us to reassess which ideas we hold dear.

ELECTRICIANS!Take your electrical business marketing from confusion to clarity with bite-sized, actionable tips made just for sparkies.Everything in this podcast comes from real lessons learned in my own electrical busines - no fluff, no BS, just the fundamentals that actually work.Take these strategies, apply them today, and start winning better clients, better jobs, and bigger profits.

In a post-pandemic, up or down economy, it's harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins.