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Surge

Time the Marketplace, Ride the Wave of Consumer Demand, and Become Your Industry's Big Kahuna
Narrated by: Mike Michalowicz
Length: 4 hrs and 48 mins
5 out of 5 stars (14 ratings)

Non-member price: $21.90

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Publisher's Summary

To achieve the ultimate in entrepreneurial breakthrough success requires an uncanny ability to spot the next big wave of consumer demand - but how do you do that? For most small business owners, the true cash cows seem to be reserved for lucky people who were in the right place at the right time.

In his newest book, Surge, prolific small business author Mike Michalowicz shares the five-step process for identifying trends in your marketplace. After listening to his from-the-trenches stories and no-nonsense approach you'll realize you don't need to wait for a lucky break. You can make it yourself.

©2016 Michael Michalowicz (P)2016 Michael Michalowicz

What members say

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All of mikes books are fantastic!

great book which outlines the basic tactics you need to engage in order to make quick growth

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Profile Image for Tom Schwab
  • Tom Schwab
  • 27-06-2016

An entertaining and actionable read

Where does Surge rank among all the audiobooks you’ve listened to so far?

Mike Michalowicz is one of the most entertaining authors to read his book. His passion and personality really come through. There is so much extra content and stories that I always listen to his books first, then I get the book to highlight, put in notes and actions I will take.

What was one of the most memorable moments of Surge?

The visions of surfing. Too often I view the idea of business as paddling harder instead of finding where business is going and join int.

What does Mike Michalowicz bring to the story that you wouldn’t experience if you just read the book?

Mike's passion and humor really come through.

Was this a book you wanted to listen to all in one sitting?

I listen at 1.5x so I was able to get it done in one glorious day

Any additional comments?

Mike has a wisdom that come through. After reading one book, you will want to read all of Mike's books.

5 of 5 people found this review helpful

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  • Isaac Ring
  • 24-05-2016

Want to go farther, have more fun creating a business that can become a phenomenon? Surge is the ticket!

In the last 2 years I've listened to over one thousand hours of business and personal development audio books. In my opinion Mike's content and delivery is at the top of my list. I learned of Mike Michalowicz last year when I watched a TedTalk and watched a creativelive class he taught. What's great about Mike? Mike's style is engaging, down to earth and his self deprecating humor makes him approachable... And last but not least, his content is fresh and packed with his own real world experience. I've listened to and read a couple of Mike's other books, and I can say without reservation that Mike lives what he teaches. Just email him. When I reached out to him, I got a personal reply from him within 20mins. (What other in-demand author does that?!!) Mike is on his surge and teaches you to spot, and ride and master yours.

4 of 4 people found this review helpful

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  • biernact
  • 26-10-2016

Good but not his best

good book by most standards but not as good as profit first or the pumpkin plan, read those 2 first

2 of 2 people found this review helpful

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  • John CPA
  • 24-05-2016

Another great book!

This book has given me quite a few different ideas on what I can do to grow my business. If you aren't familiar with his other books Mike's books are an excellent resource for the small Business owner.

2 of 2 people found this review helpful

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  • Adam D Funderburg
  • 25-05-2017

dorkiest reader ever

this guy will make you laugh and cry but through out all he will help you learn how to cut through the crap and focus.
great read.

1 of 1 people found this review helpful

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  • Jessica
  • 18-09-2016

His other books are better.

love his other books. this book has a few good pointers but it mostly sounds like mike is trying to sell you on the other books he has written.

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  • Josh
  • 28-05-2016

Good

Book is good. Did not go deep enough for me. Am going to re-read for key points because Urdu time through did not have any huge moments of "wow that's huge". Loved Mikes Pumpkin Plan book - one of best books have ever read.

2 of 3 people found this review helpful

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  • Michael Kimble
  • 25-06-2019

You Need To Listen To This Book. Here's Why.

This book is bitter sweet for me. It's the last book I can listen to from Michael Michalowicz, until he comes out with a new book, which makes me sad. However, the stuff I learned from this book reassured me that I'm doing the right thing. My business is very small, and super niche, but this book lets me know that's okay! I'm currently riding alone on a very small wave, that will turn into one of the biggest waves to ever hit the United States. Best part? It's also going to be the most profitable, thanks to Mike's book Profit First. This is a must read if you're trying to find the next big thing before anyone else does. It also makes you want to go surfing, which I've never done, but now feel like I could do it no problem after reading this book.

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  • Marijah & Philip Nafziger
  • 06-06-2019

solid business book

Once again, Mike delivers another solid budiness book! There is no formula to success, just books like this.

My only disappointment: no specific, gripping advice on no customer business launches.

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  • Jared T. Wade
  • 27-01-2019

Another Good Offering from Michalowitz

I've listened to most of his books and all are good. This was the least appealing to me (mainly given my type of and goal for business). But objectively it's as insightful and engaging as the rest, even if my dude remains pretty corny. Rare author, though, who makes their work better by being the narrator.