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Surge
- Time the Marketplace, Ride the Wave of Consumer Demand, and Become Your Industry's Big Kahuna
- Narrated by: Mike Michalowicz
- Length: 4 hrs and 48 mins
- Categories: Business & Careers, Marketing & Sales
Non-member price: $21.90
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"Never started a company before? Struggling with little or no cash? Have no experience, no baseline to judge your progress against? Thank God! You've got a shot at making this work." So says Mike Michalowicz, author of The Toilet Paper Entrepreneur, a business book that is so uniquely useful, so raw and entertaining, it reads like the brainchild of Steve Jobs and Chris Rock.
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From Mike Michalowicz, the author of Profit First, Clockwork, and The Pumpkin Plan, comes the ultimate diagnostic tool for every entrepreneur.... The biggest problem entrepreneurs have is that they don't know what their biggest problem is. If you find yourself trapped between stagnating sales, staff turnover, and unhappy customers, what do you fix first? Every issue seems urgent - but there's no way to address all of them at once. The result? A business that continues to go in endless circles putting out urgent fires and prioritizing the wrong things.
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Read this next!
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Each year, Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive - let alone grow - it’s easy for entrepreneurs to get caught up in a never-ending cycle of "sell it - do it, sell it - do it" that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconventional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.
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Do you worry that your business will collapse without your constant presence? Are you sacrificing your family, friendships, and freedom to keep your business alive? What if instead your business could run itself, freeing you to do what you love when you want, while it continues to grow and turn a profit? It's possible. And it's easier than you think.
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it was a good book but...
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Publisher's Summary
To achieve the ultimate in entrepreneurial breakthrough success requires an uncanny ability to spot the next big wave of consumer demand - but how do you do that? For most small business owners, the true cash cows seem to be reserved for lucky people who were in the right place at the right time.
In his newest book, Surge, prolific small business author Mike Michalowicz shares the five-step process for identifying trends in your marketplace. After listening to his from-the-trenches stories and no-nonsense approach you'll realize you don't need to wait for a lucky break. You can make it yourself.
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What listeners say about Surge
Reviews - Please select the tabs below to change the source of reviews.
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- Kindle Customer
- 20-10-2018
All of mikes books are fantastic!
great book which outlines the basic tactics you need to engage in order to make quick growth
1 person found this helpful
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- Alexandra
- 14-11-2019
Biggest Mike fan
Step by step actions to be great at business. With tons of humour and a truly caring attitude. Love all of Mike’s books!
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- Tom Schwab
- 27-06-2016
An entertaining and actionable read
Where does Surge rank among all the audiobooks you’ve listened to so far?
Mike Michalowicz is one of the most entertaining authors to read his book. His passion and personality really come through. There is so much extra content and stories that I always listen to his books first, then I get the book to highlight, put in notes and actions I will take.
What was one of the most memorable moments of Surge?
The visions of surfing. Too often I view the idea of business as paddling harder instead of finding where business is going and join int.
What does Mike Michalowicz bring to the story that you wouldn’t experience if you just read the book?
Mike's passion and humor really come through.
Was this a book you wanted to listen to all in one sitting?
I listen at 1.5x so I was able to get it done in one glorious day
Any additional comments?
Mike has a wisdom that come through. After reading one book, you will want to read all of Mike's books.
5 people found this helpful
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- Isaac Ring
- 24-05-2016
Want to go farther, have more fun creating a business that can become a phenomenon? Surge is the ticket!
In the last 2 years I've listened to over one thousand hours of business and personal development audio books. In my opinion Mike's content and delivery is at the top of my list. I learned of Mike Michalowicz last year when I watched a TedTalk and watched a creativelive class he taught. What's great about Mike? Mike's style is engaging, down to earth and his self deprecating humor makes him approachable... And last but not least, his content is fresh and packed with his own real world experience. I've listened to and read a couple of Mike's other books, and I can say without reservation that Mike lives what he teaches. Just email him. When I reached out to him, I got a personal reply from him within 20mins. (What other in-demand author does that?!!) Mike is on his surge and teaches you to spot, and ride and master yours.
5 people found this helpful
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- Adam D Funderburg
- 25-05-2017
dorkiest reader ever
this guy will make you laugh and cry but through out all he will help you learn how to cut through the crap and focus.
great read.
2 people found this helpful
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- biernact
- 26-10-2016
Good but not his best
good book by most standards but not as good as profit first or the pumpkin plan, read those 2 first
2 people found this helpful
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- John CPA
- 24-05-2016
Another great book!
This book has given me quite a few different ideas on what I can do to grow my business. If you aren't familiar with his other books Mike's books are an excellent resource for the small Business owner.
2 people found this helpful
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- Jessica
- 18-09-2016
His other books are better.
love his other books. this book has a few good pointers but it mostly sounds like mike is trying to sell you on the other books he has written.
1 person found this helpful
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- Josh
- 28-05-2016
Good
Book is good. Did not go deep enough for me. Am going to re-read for key points because Urdu time through did not have any huge moments of "wow that's huge". Loved Mikes Pumpkin Plan book - one of best books have ever read.
3 people found this helpful
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- himantas
- 07-08-2020
mike motorbike does it again
As with his other titles. I thoroughly enjoyed another MM book! I love the way Mike laughs at his own jokes and is a big goof while providing great and useful content. I also like the way he narrates his own books. As a small business running PF, I look forward to implementing the surge tactics next! until next time Bob.
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- Ana Palacios
- 30-01-2020
Great book to look for the next trend
I love it!! The book helps me see beyond my day to day work and help me expand my vision of where my market is going. Thanks Mike.
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- Anonymous User
- 02-12-2019
another great one
I love all of the Mike michalowicz books. this is a great one that talks about finding trends within your industry and then dominating them.
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- Rory Clifford
- 11-12-2020
I've literally become a system because of Mike...
I've read/listened to all his books and highly rate all of them. If you learn anything, it's worth reading. The only downside to this one is the audio quality... Mike! Sort the echo out LOL
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- HannahSC
- 02-02-2020
Another great book from Mike (as always)
Over the past four years I've slowly been making my way through all Mike's books and this was my last one to get to. I think this was a little harder to get to grips with in the first half or so but everything is Gold as usual!
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- Robert
- 27-01-2020
skip this one
love his other books, this one will suit if you looking to start the next google, pointless for 99% of business owners
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