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Hook Point
- How to Stand Out in a 3-Second World
- Narrated by: Brendan Kane
- Length: 8 hrs and 11 mins
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Hook Point
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Publisher's Summary
Hook Point: How to Stand Out in a 3-Second World by out-of-the-box thinker Brendan Kane breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand—both online and off—so you can thrive in the new micro-attention world in which we live.
A lot of people know who they are, what they do, and a few even know why they do it—but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience’s attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don’t know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention.
There are more than 60 billion messages shared on digital platforms each day, and the average person is exposed to between 4,000 to 10,000 ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person’s attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth.
Luckily, Brendan Kane, a thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna and worked with Fortune 500 companies like Paramount, Viacom, and MTV, has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World, he reveals the power of hook points—a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whether you’re promoting a brand, product, or service, this book is the essential guide for making it in our three-second world.
Critic Reviews
“Brendan speaks a language I understand. He makes navigating social media and standing out in crowded markets easy and effective. He’s become my go-to guy for all these things!” (LaLa Anthony, New York Times best-selling author, businesswoman, producer, and actress)
“To make a product, service, or yourself ‘stand out’ in a world of obnoxious clutter, everyone needs some type of competitive advantage. In Hook Point, Brendan Kane, a master strategist intersecting technology and commerce, presents a logical and practical way to achieve that competitive advantage.” (Geyer Kosinski, chairman and CEO of Media Talent Group)
“There is a small window to capture your audience’s attention today. Brendan’s book is a must-read to refocus your acquisition strategy on quality as opposed to quantity.” (Faisel Durrani, former GM/EVP of Def Jam Recordings and president of Marketing Live Nation)
What listeners say about Hook Point
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 16-10-2021
Thanks Brendan
For the first time I'm actually implementing everything I'm reading and this book is a game changer at this point in my life. Super stoked Brendon spoke about meditation too. That's why this book is so good, it's written by a meditator.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 20-03-2022
Inspiration
I got so much inspiration as structure and words don’t come naturally to me, this gave me some great ideas for post content and hooks which I will put into practice.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Katrina Ferguson
- 23-01-2023
Packed w value, actionable wisdom
Happily recommend Hook Point for anyone in business, or who works for one. It’s interesting, engaging and brimming with actionable advice. I enjoyed this ‘read’ and will no doubt listen again.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- mrs s garrett
- 10-05-2023
Excellent marketing must have
As a trainee marketing student this book helped me so much with many areas of marketing not just hook points.
Well done and thank you.
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Reb
- 17-10-2020
Eye opening
This book opened my eyes in regards to “first impressions” (of your content) mostly. I checked out what he said and compared it to my analytics and he was almost 100% spot on.
I feel my attention was drawn to parts where I could improve business so I intend on implementing those changes and then re-reading again and doing a follow up review.
Brendan provided examples from his career to demonstrate points I found this helped a lot to clarify points.
Brendan did an excellent job with the narration too. I could easily increase speed and still hear him loud and clear. Excellent sound quality.
If you’re struggling with generating genuine content interest / how to reach people who genuinely are interested in you / your product or service then this book will be an excellent stepping stone.
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2 people found this helpful
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Overall3 out of 5 stars
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Performance1 out of 5 stars
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Story3 out of 5 stars
- Martin from Oxley, Brisbane
- 08-03-2022
Slow but worth it.
Surprisingly slow start to the book. I was not hooked. I almost stopped it and asked for a refund but I persisted.
There are some interesting sections that make you think and are good food for thought. But in their own words that is not what you want “you don’t want people to think about your content you want them to marvel in it and have an emotional reaction to it”. [paraphrased]
It does annoy me when a book talks about something they fail to do themselves.
There is also lots of self promotion. But it was a free read so you put up with the ads right…?
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Overall2 out of 5 stars
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Performance2 out of 5 stars
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Story2 out of 5 stars
- Anonymous User
- 04-03-2023
Ironically, too self promotional
Some great insights and lessons, but overshadowed by the constant reminders to go to his website.
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Overall2 out of 5 stars
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Performance4 out of 5 stars
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Story2 out of 5 stars
- Cornel
- 12-10-2021
Stop Advertising your website.
Every two sentences he says visit my website and reads out the entire address. include a pdf or do a page site with all the content. it's breaks the flow of the book. I will for that reason never visitbyour website.
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2 people found this helpful
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Overall2 out of 5 stars
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Performance2 out of 5 stars
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Story2 out of 5 stars
20% Good
The main hook point strategy is worth listening to. But there's so much time wasted and I swear that if I heard Lupinacci's name one more time I would stop listening.
Just kinda good.
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