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Publisher's Summary

Hook Point: How to Stand Out in a 3-Second World by out-of-the-box thinker Brendan Kane breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand - both online and off - so you can thrive in the new micro-attention world in which we live.

A lot of people know who they are, what they do, and a few even know why they do it - but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience’s attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don’t know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention.

There are more than 60 billion messages shared on digital platforms each day, and the average person is exposed to between 4,000 to 10,000 ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person’s attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth.

Luckily, Brendan Kane, a thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna and worked with Fortune 500 companies like Paramount, Viacom, and MTV, has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World, he reveals the power of hook points - a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whether you’re promoting a brand, product, or service, this book is the essential guide for making it in our three-second world.

©2020 Brendan Kane (P)2020 Waterside Productions, Inc.

Critic Reviews

“Brendan speaks a language I understand. He makes navigating social media and standing out in crowded markets easy and effective. He’s become my go-to guy for all these things!” (LaLa Anthony, New York Times best-selling author, businesswoman, producer, and actress) 

“To make a product, service, or yourself ‘stand out’ in a world of obnoxious clutter, everyone needs some type of competitive advantage. In Hook Point, Brendan Kane, a master strategist intersecting technology and commerce, presents a logical and practical way to achieve that competitive advantage.” (Geyer Kosinski, chairman and CEO of Media Talent Group)

“There is a small window to capture your audience’s attention today. Brendan’s book is a must-read to refocus your acquisition strategy on quality as opposed to quantity.” (Faisel Durrani, former GM/EVP of Def Jam Recordings and president of Marketing Live Nation)

What listeners say about Hook Point

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Eye opening

This book opened my eyes in regards to “first impressions” (of your content) mostly. I checked out what he said and compared it to my analytics and he was almost 100% spot on. I feel my attention was drawn to parts where I could improve business so I intend on implementing those changes and then re-reading again and doing a follow up review. Brendan provided examples from his career to demonstrate points I found this helped a lot to clarify points. Brendan did an excellent job with the narration too. I could easily increase speed and still hear him loud and clear. Excellent sound quality. If you’re struggling with generating genuine content interest / how to reach people who genuinely are interested in you / your product or service then this book will be an excellent stepping stone.

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  • Anonymous User
  • 17-11-2020

90 min in - too much fluff

Well, I hope to update my review later, but so far, for a book that is about grabbing people's attention, this is kinda not practicing what's preached. A bit of context- I bought it hoping to learn some tips for my youtube channel. Rather than getting to actual strategies, so far it's just examples and examples trying to convince the reader of the efficacy of hook points. We know it's efficient - that's why we bought the book. But how many times do we need to hear about Netflix's no late fees policy?

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  • Build Your Relationship Intelligence to THRIVE! in health, happiness, and success!
  • 10-01-2021

Value far beyond what I imagined

I don’t think I have ever encountered a book with this much information. The best part is the countless referrences illustrating every point. I cannot recommend this book highly enough. Brendan J Kane is truly a master in his field.

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  • sultan
  • 14-09-2020

overall the book was good but not great

I was disappointed it didn't talk about the science of attention but overall the book good guidance on how to create best hook

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  • Anonymous User
  • 31-08-2020

The Cure for Mediocre Branding

Brendan can’t do it for you, but if you are willing to listen to him and put in the work, then Hook Point will teach you how to differentiate your brand in a marketplace where the status quo is no longer good enough.

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  • Anonymous User
  • 24-08-2020

The right definition of a hook point

The book really explains the need of a strong hook point and how to get there. A great inspiration of creating your brand identity and it's hook points. Would 100% recommend this to those who are creating or redefining their brand.

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  • Anonymous User
  • 13-08-2020

I was HOOKED

I didn't think Brendan Kane could top his One Million Followers book but somehow he managed it. I've have BOUGHT SO MANY books on social media and been burned. Not with this book. It's packed full of gems and advice. A new book but sure to be a classic!

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