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Publisher's Summary

There are few one-size-fits-all solutions in sales. Context matters. Complex sales are different from one-call closes. B2B is different than B2C. Prospects, territories, products, industries, companies, and sales processes are all different. There is little black and white in the sales profession.

Except for objections. There is democracy in objections. Every salesperson must endure many NOs in order to get to YES. Objections don't care or consider: who you are, what you sell, how you sell, or if you are new to sales or a veteran. For as long as salespeople have been asking buyers to make commitments, buyers have been throwing out objections. And, for as long as buyers have been saying no, salespeople have yearned for the secrets to getting past those NOs.

Following in the footsteps of his blockbuster best sellers Fanatical Prospecting and Sales EQ, Jeb Blount's Objections is a comprehensive and contemporary guide that engages your heart and mind. In his signature right-to-the-point style, Jeb pulls no punches and slaps you in the face with the cold, hard truth about what's really holding you back from closing sales and reaching your income goals. Then he pulls you in with examples, stories, and lessons that teach powerful human-influence frameworks for getting past NO - even with the most challenging objections.

©2018 Jeb Blount (P)2019 Gildan Media, LLC

What listeners say about Objections

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Unrealistic

I found the content pretty cheesy, in the real world of complex and sophisticated deal making, none of the methods for overcoming objections apply, overcoming objections is a process, if you are looking for a process, you will not find any here.

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Great simple tips

Great book. I highly recommend it if you want easy and simple to implement steps and processes for your business

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  • Marc J Gaudette
  • 04-06-2019

very valuable information!

this was an excellent audiobook. The information contained in this book is valuable enough to listen to the book repeatedly. in fact, I would recommend the people who buy the audiobook should buy a paperback copy of the book and read along with it and highlighted. I would do this with any of the books that are published by this author.

8 people found this helpful

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  • Magno Hottz
  • 11-06-2019

Great listening! Highly recommended!

The author explains both hard and soft skills to develop the best way to turn objections into sales. Great point of view when talking about rejections and how to deal with it. Fantastic!

6 people found this helpful

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  • Brian Hennessey
  • 30-05-2019

Great stuff! Essential for ALL sales professionals!

Jeb does it again. Another great book on selling. This needs to be listened to regularly. We need reminding as much as we learning.

4 people found this helpful

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  • Anonymous User
  • 29-08-2019

every sales professional must read!

wow. highly recommended for any sales professional no matter the industry. no objection book is better than this. thanks, Jeb!!!

2 people found this helpful

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  • Patron
  • 23-07-2019

Objections? More like no objections

Ther book did not cover objections and how to overcome them enough to title itself objections. It was a struggle getting through this book as it lacked direction and left you wondering when the good content was coming up.

9 people found this helpful

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  • Jack Daniel L. S.
  • 09-02-2021

From Loser to Objection Master

I wanted to listen to this as I am starting a new sales role and I landed 2 jobs by acing the cold call roleplay with hiring managers. Jeb Blount exemplifies with so many good scenarios that I feel I have gained a competitive advantage as I am no longer scared of objections. During one of the roleplays, I even received feedback my presentation was so good they even thought I was overconfident haha. Jeb is my new hero, take my money and I will have all your audiobooks, seriously. Thank you so much.

1 person found this helpful

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  • MZF
  • 06-06-2020

solid book.

didn't fulfill the hype from those that referred me to it, but solid technical application of marketing/sales. more of a marketing foundation with a feel of software/engineering sales. less helpful for one call close environment, but some great gems are to be found. I'll read it a few more times to keep digesting what I may have missed.

1 person found this helpful

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  • Amazon Customer
  • 22-05-2020

A Chapter In Fanatical Prospecting

Of you have read Fanatical Prospecting, there's very little you can get out of this book. It should have been a full chapter on Fanatical Prospecting instead of a whole new book.

1 person found this helpful

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  • Mark
  • 31-12-2019

Sales

Great information and insight about selling and closing. The material is poignant and creates awareness on the many excuses a customer will not buy. All sales professionals need this audio book.

1 person found this helpful

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  • Giovanni Buogo
  • 17-11-2019

Clear and structured approach

Easy to listen to and follow. It gives a simple and clear approach on how to handle the sales process, including objections.

1 person found this helpful

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  • Marianna
  • 26-02-2021

Must have book for every salesman!

Learned some great tips, sales mindset and strategy will definitely listen to this book again and strongly recommend to everyone who want to progress as a salesman or closer, make some notes, roleplay with your peers, friends, yourself! (I do this when I go for a walk or just when I am alone, repeating variuos scenarios, objections, or sentences I liked ) ;)

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  • Amazon Customer
  • 29-08-2020

loved it!

so much real valuable content that makes true sense. definitely going to give it a second listen.

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  • Darren Strong
  • 29-07-2019

A great book to increase sales success

Well detailed and structured book with great takeaways to now practice and perfect. Would recommend to any salesperson or principal.

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