Showing results for "seth godin" in Relationships, Parenting & Personal Development

For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.

Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work.

In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. He explains why true innovators focus on trust, remarkability, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art. Art is not a gene or a specific talent. It's an attitude, available to anyone who has a vision that others don't, and the guts to do something about it.

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.

In his most powerful book yet, Seth Godin argues that it's more essential than ever to become indispensable – and the key to being indispensable is overcoming the fears that hold most of us back. Fear of change, fear of authority, fear of embarrassment all come from the most primitive and powerful part of our brain. Godin shows how to overcome that internal resistance, so you can unleash your greatest art, passion, insight and generosity at work.

Recorded in an intimate gathering of aspiring entrepreneurs, writers, and leaders, Leap First teaches us 49 essential principles, practices, and life lessons that have helped Seth the most in his own work and life. More than an audiobook or keynote speech, each track here presents a carefully chosen catalyst intended to trigger our own passion and insight with each listening.

Stop marketing at people! Turn your ideas into epidemics - ideaviruses - by helping your customers do the marketing for you. So says Info Age marketing guru Seth Godin.

Ob bei der Entwicklung und Umsetzung einer Idee oder für den Auftritt in Social Media - alle sollen und wollen immer kreativ sein. Aber ist Kreativität nicht ein Talent, über das nur einige wenige verfügen? Der Marketingexperte Seth Godin ist sich sicher: Das ist Unsinn! Schließlich macht auch Übung den Meister. Zum Beispiel Schreibblockaden - ein Mythos, denn jeder kann mithilfe von Godins einzigartiger Akimbo-Methode kreative Arbeit leisten.