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  • The Practice

  • By: Seth Godin
  • Narrated by: Seth Godin
  • Length: 5 hrs and 38 mins
  • 4.7 out of 5 stars (200 ratings)

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The Practice

By: Seth Godin
Narrated by: Seth Godin
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Publisher's Summary

Brought to you by Penguin. 

From the best-selling author of Purple Cow and This Is Marketing comes an elegant book that will inspire artists, writers and entrepreneurs to stretch and commit to putting their best work out into the world. 

Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.

Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity and that experiencing the imposter syndrome is a sign that you're a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along. 

With this book as your guide, you'll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.

©2020 Seth Godin (P)2020 Penguin Audio

What listeners say about The Practice

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  • Overall
    3 out of 5 stars
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    5 out of 5 stars

Kind of visual

Much as I am intrigued by the ideas the author presents and enjoyed hearing them in his own voice, I think this book is better suited to print, if that is an option for you. The chapter markers don't align with the mini-chapter format, and there is a visual component mentioned in the book's intro that would be good to see this along with the reading. I can go to the author's website but I'd rather just have it in print in front of me. (I wonder if there are ever any visual inclusions with audiobooks? Just a thought there, Audible.)

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9 people found this helpful

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    5 out of 5 stars
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Seth to the rescue

Seth doesn’t read his reviews but if he did I want him to know that he has made it ok to be imperfect and ship our work anyway. Of course we’ll work at improving and shipping better work but until then, our less than perfect work is ok for now as long as we are working to make things better and our intention is good.
For me that’s a fundamental shift. And a big one but it just feels so right.
This is his best work so far in my opinion.
Don’t read another review, just buy this book, you couldn’t regret it if you read it with an open mind.

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5 people found this helpful

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    5 out of 5 stars
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Inspiring daily motivation

You need only listen for a few minutes and Seth Godin’s direct and sensible advice and insight comes barreling at you, questioning why you’ve hidden, delayed or distracted from shipping your clever ideas. I listened while walking daily and it set me up to hit the desk and create and ship. Love it all. Every bit of it.

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1 person found this helpful

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    4 out of 5 stars
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Stick with it, keep an open mind, and be rewarded

Really enjoyed it. Easy to listen to at 1.25x speed. A must for any creative professional

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Need a mentor? Get The Practice.

I listened to The Practice at a time when I felt disillusioned by the content creation I’ve been doing. Seth Godin’s The Practice was just the tonic and reassurance (even though he advises against seeking reassurance) needed to believe in the work that you do. At its core, Seth’s message is to adopt a way of being and doing called the practice. The practice is a process that we enjoy then we publish to others to bring about a change. It’s not about the outcome; that’s a by-product of the practice and not a pre-cursor.

If you’re someone who feels a little lost or without support in your creative pursuits, then Godin’s words will serve as guidance. If you’re someone who is result driven, then this might be hard to hear for you. But it could also be just thing thing you need.

Seth repeats his cores messages through the book. He’s constructed it using numbered points inside a few sections. He offers many examples and imagery to consolidate his views. A great listen with many takeaways that you can adopt and live by.

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    5 out of 5 stars
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Loosely connect nuggets of gold

Some of Seth's best work faithfully narrated by the man himself - an absolute must for anyone who's work requires a level of creativity (even if you don't consider yourself a "creative"). Bite sized nuggets of casual wisdom delivered with Seth's sharp wit and insight which can be effectively consumed in small doses (each chapter is mere minutes) or longer listens. One thing is for sure, you'll be listening to this more than once.

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  • Overall
    5 out of 5 stars
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Highly recommend

Just the book I needed to read to kickstart my own practice. Thank you Seth.

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  • Overall
    5 out of 5 stars
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Absolutely Fantastic!

I'll read this again & again! I took many notes & now I will have to buy the paperback too, because I want to bookmark the heck out of it.

If I could change one thing, I'd add 15 seconds of silence between every sentence so that I have time to marinate in the fantastic ideas before moving on to the next mind-blowing point.

This is a short book, if you measure it in minutes & seconds... but it won't be a quick read because you'll be hitting pause, and listening to your favorite sections again & again - it's a very, very dense & wonderful read. Thank you Seth!

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  • Overall
    3 out of 5 stars
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    4 out of 5 stars

A Bit Chaotic As An Audiobook

It reads a little bit staccato, and some ideas are just bullet points, so you can lose stuff if you're listening. Physical copy is probably better.

The material is good and as usual Seth has great examples to make a lesson stick, but I did actually find I'd already heard a lot of it before. I don't think that's a bad thing, though, if it cements an idea in.

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The Practice by Seth Godin

great body of work to help inspire those wanting to launch, continue to create and possibly stuck in their thing, to get it shipped, take the action needed to deliver service. loved it.

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