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The Practice

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The Practice

By: Seth Godin
Narrated by: Seth Godin
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About this listen

Brought to you by Penguin.

From the best-selling author of Purple Cow and This Is Marketing comes an elegant book that will inspire artists, writers and entrepreneurs to stretch and commit to putting their best work out into the world.

Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.

Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity and that experiencing the imposter syndrome is a sign that you're a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along.

With this book as your guide, you'll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.

©2020 Seth Godin (P)2020 Penguin Audio Creativity Creativity & Genius Personal Development Psychology Psychology & Mental Health Inspiring
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The author presents his bite size ideas in an easy to relate manner. The narration is superb and the flow of the book is easy on the ears. A book to return to for inspiration and perspective.

bite sized ideas

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You need only listen for a few minutes and Seth Godin’s direct and sensible advice and insight comes barreling at you, questioning why you’ve hidden, delayed or distracted from shipping your clever ideas. I listened while walking daily and it set me up to hit the desk and create and ship. Love it all. Every bit of it.

Inspiring daily motivation

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Disconnected thoughts take you on a rollercoaster of fantastic insights all threaded through very consumable short narratives - great for interrupted listening (pop it on during a short commute).

Endless nuggets of gold

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I listened to The Practice at a time when I felt disillusioned by the content creation I’ve been doing. Seth Godin’s The Practice was just the tonic and reassurance (even though he advises against seeking reassurance) needed to believe in the work that you do. At its core, Seth’s message is to adopt a way of being and doing called the practice. The practice is a process that we enjoy then we publish to others to bring about a change. It’s not about the outcome; that’s a by-product of the practice and not a pre-cursor.

If you’re someone who feels a little lost or without support in your creative pursuits, then Godin’s words will serve as guidance. If you’re someone who is result driven, then this might be hard to hear for you. But it could also be just thing thing you need.

Seth repeats his cores messages through the book. He’s constructed it using numbered points inside a few sections. He offers many examples and imagery to consolidate his views. A great listen with many takeaways that you can adopt and live by.

Need a mentor? Get The Practice.

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Firstly, the audiobook format is not flattering at all for the content of this book, I would rather tho have this book next to a coffee table where I can revisit it many times and always get an inspirational idea.

I wish this book were more in-depth in delivering work at the practice, than a Buzzfeed article with 100 tips.

It's very average, okaish!

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