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Surge Audiobook

Surge: Time the Marketplace, Ride the Wave of Consumer Demand, and Become Your Industry's Big Kahuna

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Publisher's Summary

To achieve the ultimate in entrepreneurial breakthrough success requires an uncanny ability to spot the next big wave of consumer demand - but how do you do that? For most small business owners, the true cash cows seem to be reserved for lucky people who were in the right place at the right time.

In his newest book, Surge, prolific small business author Mike Michalowicz shares the five-step process for identifying trends in your marketplace. After listening to his from-the-trenches stories and no-nonsense approach you'll realize you don't need to wait for a lucky break. You can make it yourself.

©2016 Michael Michalowicz (P)2016 Michael Michalowicz

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  • Tom Schwab
    Michigan
    27/06/16
    Overall
    Performance
    Story
    "An entertaining and actionable read"
    Where does Surge rank among all the audiobooks you’ve listened to so far?

    Mike Michalowicz is one of the most entertaining authors to read his book. His passion and personality really come through. There is so much extra content and stories that I always listen to his books first, then I get the book to highlight, put in notes and actions I will take.


    What was one of the most memorable moments of Surge?

    The visions of surfing. Too often I view the idea of business as paddling harder instead of finding where business is going and join int.


    What does Mike Michalowicz bring to the story that you wouldn’t experience if you just read the book?

    Mike's passion and humor really come through.


    Was this a book you wanted to listen to all in one sitting?

    I listen at 1.5x so I was able to get it done in one glorious day


    Any additional comments?

    Mike has a wisdom that come through. After reading one book, you will want to read all of Mike's books.

    3 of 3 people found this review helpful
  • Josh
    28/05/16
    Overall
    Performance
    Story
    "Good"

    Book is good. Did not go deep enough for me. Am going to re-read for key points because Urdu time through did not have any huge moments of "wow that's huge". Loved Mikes Pumpkin Plan book - one of best books have ever read.

    2 of 2 people found this review helpful
  • Adam D Funderburg
    25/05/17
    Overall
    Performance
    Story
    "dorkiest reader ever"

    this guy will make you laugh and cry but through out all he will help you learn how to cut through the crap and focus.
    great read.

    1 of 1 people found this review helpful
  • Tom Biernacki
    26/10/16
    Overall
    Performance
    Story
    "Good but not his best"

    good book by most standards but not as good as profit first or the pumpkin plan, read those 2 first

    1 of 1 people found this review helpful
  • Isaac Ring
    24/05/16
    Overall
    Performance
    Story
    "Want to go farther, have more fun creating a business that can become a phenomenon? Surge is the ticket!"

    In the last 2 years I've listened to over one thousand hours of business and personal development audio books. In my opinion Mike's content and delivery is at the top of my list. I learned of Mike Michalowicz last year when I watched a TedTalk and watched a creativelive class he taught. What's great about Mike? Mike's style is engaging, down to earth and his self deprecating humor makes him approachable... And last but not least, his content is fresh and packed with his own real world experience. I've listened to and read a couple of Mike's other books, and I can say without reservation that Mike lives what he teaches. Just email him. When I reached out to him, I got a personal reply from him within 20mins. (What other in-demand author does that?!!) Mike is on his surge and teaches you to spot, and ride and master yours.

    1 of 1 people found this review helpful
  • John CPA
    24/05/16
    Overall
    Performance
    Story
    "Another great book!"

    This book has given me quite a few different ideas on what I can do to grow my business. If you aren't familiar with his other books Mike's books are an excellent resource for the small Business owner.

    1 of 1 people found this review helpful
  • Randy
    Mountain Home, ID, United States
    30/08/17
    Overall
    Performance
    Story
    "very good business advice, worth reading."

    an important read 4 anyone in business that wants 2 stay in business. mike also has several other books worth reading several times, till you get them solid in your head.

    0 of 0 people found this review helpful
  • Dennis ILIN
    19/08/17
    Overall
    Performance
    Story
    "SURGE is Roots and Wings for Business"

    I read books on business in three languages for years, but SURGE was very practical, it provided an inspiration and confidence for me, as there are a thousand hacking at the branches of evil to one who is striking at the root.
     
    In my business experience, unfortunately also nothing fails like success. In this book Mike Michalowicz explains that the significant problems you will face cannot be solved at the same level of thinking you were at when you created them.
     
           I agree with the book author that fast runners are quick to walk, because excessive focus on quick outcome results in ruined business.
     
    The author is teaching not to manage time or employees, but to manage yourself first. The enemy of the “best” is often the “good”, or even “better”, the good can keep you from your best, but “different” won’t. Destiny of the company is no matter of chance, it, and even the chance itself, is a matter of choice.
     
    And Michalowicz sells Eskimos a refrigerator to keep food from getting too cold – he shows entrepreneurs the necessity of creating a new product to survive, living out imagination instead of memory.
     
    The knowledge he shares is not impersonal, like money, for entrepreneurs it’s like a solid currency, central resource. So, I’m sure that in the long run, because he is very open and trusted, he also will be Loved by Many.

    0 of 0 people found this review helpful
  • Biren
    22/11/16
    Overall
    Performance
    Story
    "Namaste"

    Good book and information well covered and explained. I have read most of his books and have enjoyed listening to the author on audible.

    0 of 0 people found this review helpful
  • Matt Ward
    16/10/16
    Overall
    Performance
    Story
    "Mike hits it again"

    Mike has a natural ability for business acumen and he is able to put pen to paper and voice to audio book to clearly and effectively provide a message for action.

    I'm looking forward to Mike producing more quality audio books, so much so that I'll pre order them when they are available.

    0 of 0 people found this review helpful

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