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Publisher's Summary

"Never started a company before? Struggling with little or no cash? Have no experience, no baseline to judge your progress against? Thank God! You've got a shot at making this work."

So says Mike Michalowicz, author of The Toilet Paper Entrepreneur, a business book that is so uniquely useful, so raw and entertaining, it reads like the brainchild of Steve Jobs and Chris Rock.

The founder of three multimillion-dollar companies, including Obsidian Launch, a company that partners with first-time entrepreneurs to grow their concepts into industry leaders, Mike Michalowicz knows what it really takes to spin your great idea into pure gold.

Whether you're just starting out or have been at this for years, Mike's "get real" approach to business is a much-needed, swift kick in the pants. In this book, you'll discover:

  • Why a business plan is a total waste of your time
  • Why fulfilling your own needs is the first and last order of business
  • Which three sheets of paper you need to successfully launch, manage, and grow your business
  • How to get started in business with little or no money
  • How to find and exploit resources that no one else knows about
  • How to stop procrastinating and take action NOW!
©2008 Mike Michalowicz (P)2013 Mike Michalowicz

What listeners say about The Toilet Paper Entrepreneur

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It's ok, has some good points

If your in a start up read it, if your running your business already put it to the back burn and read when you have time.

Over all it's a good business book but does go over a lot of the points that other business books do as, more for the start up side of business.

2 people found this helpful

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Mike has done it again

if you've read his other books your know that every one of them is a gem. this is no different

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Aimed at startups

Great book, excellent advice if you are thinking of starting a business as it gives clear practical instructions.

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Practical, Realistic, Achievable

This is a very good book on business. There are so many other business books out there which all say the same thing. It was nice to read something new and refreshing for one. Thanks Michael. I won’t try to spell your surname :)

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A must read for every startup

Every startup must read this. Whilst everyone is running to raise capital they don't need, I always think thy have to exhaust they're time and resources first. They have to become toilet entrepreneurs first! Loved it 5 stars

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  • John
  • 12-09-2016

Just what this 60 year old needed to renegade.

I had almost checked out on my 32 year old business.......nearly lost the passion. Listening fired me up.
I'm telling everyone it's important they stop what they are doing and listen to the entire book NOW!
Daddy Rabbit

11 people found this helpful

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  • Jon
  • 07-10-2013

brilliantly unorthodox. intelligently uncouth.

What made the experience of listening to The Toilet Paper Entrepreneur the most enjoyable?

Chock-full of useful information, while being not in the least bit dry.

What was one of the most memorable moments of The Toilet Paper Entrepreneur?

play-by-play narration of a public restroom 3-sheets dilemma.

What about Mike Michalowicz’s performance did you like?

energy, enthusiasm, and clearly in the author's voice because he self-narrated :-P

Did you have an extreme reaction to this book? Did it make you laugh or cry?

I laughed early, I laughed often, and I laughed hard.

Any additional comments?

TPE is the "how to start a lean business" book. The Pumpkin Plan (also by Mike Michalowicz and also on Audible) is the "how to grow beyond your plateau" book. Both are irreverent and full of great ideas.

13 people found this helpful

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  • sop
  • 13-02-2015

Read in reverse order

This is the first book in Mike's series of books and having listened to them in reverse order, the insights Mike provides in later books with regards to the context in which this book played out help put it into perspective.

A great performance with a good story but I would encourage everyone to read Mike's other books first.

12 people found this helpful

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  • ArtisanShrew
  • 29-04-2017

I can't get enough of this guy ❤️

Many authors/narrators can be pleasant to listen to but this guy really is funny! Despite the fact I already know about the topics he covers in his OTHER books, I am tempted to by one of his other books just for the fact I'm guaranteed a great listen! 😊😉👍

PS. I'm always skeptical of reviews that are complimentary so for what it is worth, I should mention; I don't know the author and - as of 5/2017, I'm not an blogger of affiliate of ANY kind.

PSS.... the not so bonus, bonus-content about Mr Crapper is interesting Trivia I never knew of prior.

#MindBlown

3 people found this helpful

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  • Javier
  • 31-12-2014

I am a TPE

What did you love best about The Toilet Paper Entrepreneur?

Ironically, I read this book last of all 3 of Mike's books. Still loved it. I am have had a company for almost 2 years and though much of the book still applies to me, I only wish I read it 2 years ago. I love that Mike brings it as he is, like it or not!

Who was your favorite character and why?

Mike! As a young business owner I felt the chill in my spine and fire in my stomach when Mike mentioned he started at 24 years old; I am 24 now.

Any additional comments?

Having read all 3 of Mike's books I can honestly say they speak for themselves. Even if you don't like the accents and cheesy humor, you will eventually! If I ever have the pleasure of meeting Mike Michalowicz someday I only hope to buy him a beer! Cheers, Mike!

6 people found this helpful

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  • Charles Wilkinson
  • 27-05-2017

Great read

Excellent recommendations for getting off your duff and making it happen. fits philosophy of his other books.

2 people found this helpful

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  • Amazon Customer
  • 18-10-2016

Great listen.

Mike is a great motivator with some great advice. It's worth the listen if your struggling to get your butt off the couch and continue/start your business.

2 people found this helpful

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  • Predator Defense
  • 05-12-2020

Meh! A Mix of Nothing New and That's Kinda Cool.

If he didn't try so hard to make his "Toilet Paper" metaphor work, along with a fairly lame attempt at being funny and shocking by throwing out the occasional F-bomb, he could have made a pretty decent 2-hour book with some fairly good insights.

Unfortunately, you have to sit through a litany of tired cliches and oversimplified idealisms to get to a few worthwhile nuggets of original thinking.

1 person found this helpful

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  • Alfredo
  • 14-02-2020

Greta book!

I love how honest and straightforward Mike is and I would totally recomend it.

1 person found this helpful

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  • M. AuClair
  • 05-10-2016

Informative & entertaining!

Mike's teaching style is informative, action packed and entertaining. He's a bit crass at times (just in case you didn't pick up on that in his other work) but it's not offensive.

I had several "aha" moments of where I've gone off course in my own start-up. Now I'm looking forward to course-correcting and seeing growth in my biz due to Mike's advice.

1 person found this helpful

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  • 匿名
  • 02-09-2018

Great book

listened to it over the course of 2 days, easy listening and a kick up the bum that was much needed.

1 person found this helpful

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  • 匿名
  • 26-07-2021

If you have a business get this book!

This book helped me so much. It's easy to follow, it's not condescending and Mike has a great way of presenting his ideas. I can't recommend this enough.

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  • 匿名
  • 09-07-2021

Great tips, well narrated and fun to listen to

I listen to a lot of books about entrepreneurship and after a few it is hard to find one with original thoughts and one that motivates you. This book really dit give me some new perspectives on running your own business and motivated me. The narrator is pleasant to listen to and really motivates.

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  • Tom
  • 04-04-2021

Helpful

This was helpful to me- it made me feel like anything is possible if you believe in it enough and take action.

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  • james
  • 24-01-2021

Good for new business

Mike does a great job in explaining the basics truths on starting and operating a new business.

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  • Rory Clifford
  • 04-01-2021

His best book..

Can't believe I nearly didn't listen to this one! All the others in 1! Brilliant

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  • discovercrm
  • 13-06-2020

Great book for starting out

Excellent as a start up solopreneur with Ltd funds the TPE is inspiring, well written and well read, any other TPE needs to read and live this book

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  • Jayne
  • 18-02-2020

Great book for those starting out own business

Great book for those starting out own business. Wish we'd found this book 2 years ago when we first started our business, very helpful

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  • Kindle Customer
  • 10-02-2020

An OK listen

A good listen if you've not heard the pumpkin plan, clockwork and profit first ( which I loved and have listened to numerous times) but I felt this repeated a lot from the other books

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  • Ms. Emily J. Burnell
  • 25-11-2018

Not crap

Great book. Listened to it twice back to back now off to get the online resources that accompany the book!

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