Showing results by publisher "HarperCollins Leadership" in Marketing
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Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
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Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
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it was a good book but...
- By farzane on 31-05-2018
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Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Release date: 10-10-2017
- Language: English
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Non-member price: $16.99 or 1 Credit
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Social Media Success for Every Brand
- The Five StoryBrand Pillars That Turn Posts into Profits
- By: Claire Diaz-Ortiz, Donald Miller - foreword
- Narrated by: Jackie Dorman, Donald Miller - foreword
- Length: 4 hrs and 5 mins
- Unabridged
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Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.
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Too much focus on Twitter
- By Rupert and George on 09-04-2024
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Social Media Success for Every Brand
- The Five StoryBrand Pillars That Turn Posts into Profits
- Narrated by: Jackie Dorman, Donald Miller - foreword
- Length: 4 hrs and 5 mins
- Release date: 22-10-2019
- Language: English
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Marketing Made Simple
- A Step-by-Step StoryBrand Guide for Any Business
- By: Donald Miller, Dr. J.J. Peterson
- Narrated by: Donald Miller, Dr. J.J. Peterson
- Length: 4 hrs and 19 mins
- Unabridged
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This guide from New York Times best-selling author Donald Miller is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.
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Practical and actionable.
- By Anonymous User on 15-01-2024
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Marketing Made Simple
- A Step-by-Step StoryBrand Guide for Any Business
- Narrated by: Donald Miller, Dr. J.J. Peterson
- Series: Made Simple Series
- Length: 4 hrs and 19 mins
- Release date: 17-03-2020
- Language: English
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The Ultimate Marketing Engine
- 5 Steps to Ridiculously Consistent Growth
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 5 hrs and 30 mins
- Unabridged
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Learn proven principles to create and maintain a clear, effective marketing strategy that attracts your ideal clients, generates greater profits, and is easy for you and your team to follow.
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The Ultimate Marketing Engine
- 5 Steps to Ridiculously Consistent Growth
- Narrated by: John Jantsch
- Length: 5 hrs and 30 mins
- Release date: 21-09-2021
- Language: English
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Non-member price: $21.99 or 1 Credit
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Sales Truth
- Debunk the Myths. Apply Powerful Principles. Win More New Sales.
- By: Mike Weinberg, Anthony Iannarino - foreword
- Narrated by: Mark Smeby, Gabe Wicks - foreword
- Length: 6 hrs and 15 mins
- Unabridged
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Are you having trouble believing what the new self-proclaimed “experts” post on LinkedIn and beginning to question their proclamation that everything in sales has changed? The one constant in the world of sales is the noise from self-titled experts and thought leaders informing you of the latest tools, tricks, and strategies that you should utilize. However, ironically, the more modern solutions you adopt, the harder it is to get results. Mike Weinberg offers a wake-up call to salespeople and sales leaders on how to bypass the noise so you can start winning more new sales.
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Nothing New
- By James on 30-07-2019
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Sales Truth
- Debunk the Myths. Apply Powerful Principles. Win More New Sales.
- Narrated by: Mark Smeby, Gabe Wicks - foreword
- Length: 6 hrs and 15 mins
- Release date: 11-06-2019
- Language: English
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Building a StoryBrand 2.0
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Length: 7 hrs
- Unabridged
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New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses in this new edition of his bestselling book. In Building a StoryBrand 2.0, Donald Miller teaches marketers and business owners to use his fully revised system of the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses.
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Building a StoryBrand 2.0
- Clarify Your Message So Customers Will Listen
- Length: 7 hrs
- Release date: 07-01-2025
- Language: English
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Non-member price: $26.61 or 1 Credit
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Neuromarketing
- Understanding the Buy Buttons in Your Customer's Brain
- By: Patrick Renvoise, Christophe Morin
- Narrated by: Alan Taylor
- Length: 5 hrs and 12 mins
- Unabridged
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With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.
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Neuromarketing
- Understanding the Buy Buttons in Your Customer's Brain
- Narrated by: Alan Taylor
- Length: 5 hrs and 12 mins
- Release date: 09-11-2021
- Language: English
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R.E.D. Marketing
- The Three Ingredients of Leading Brands
- By: Greg Creed, Ken Muench
- Narrated by: Greg Creed, Ken Muench
- Length: 7 hrs and 30 mins
- Unabridged
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Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success.
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must read for any business leader
- By Nick on 25-08-2021
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R.E.D. Marketing
- The Three Ingredients of Leading Brands
- Narrated by: Greg Creed, Ken Muench
- Length: 7 hrs and 30 mins
- Release date: 08-06-2021
- Language: English
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Platform
- Get Noticed in a Noisy World
- By: Michael Hyatt
- Narrated by: Michael Hyatt
- Length: 5 hrs and 13 mins
- Unabridged
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To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creative minds are doing differently to win customers in today’s crowded marketplace.
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Great book, too much focus on Twitter...
- By MattKo on 16-08-2017
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Platform
- Get Noticed in a Noisy World
- Narrated by: Michael Hyatt
- Length: 5 hrs and 13 mins
- Release date: 15-05-2012
- Language: English
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People Powered
- How Communities Can Supercharge Your Business, Brand, and Teams
- By: Jono Bacon, Peter H. Diamandis
- Narrated by: Jono Bacon
- Length: 6 hrs and 25 mins
- Unabridged
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What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer-service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers? Harness the power of communities, both inside and outside of your organization, to drive value and revenue, activate your employees’ and customers’ talents, and create a highly engaged, loyal customer base.
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People Powered
- How Communities Can Supercharge Your Business, Brand, and Teams
- Narrated by: Jono Bacon
- Length: 6 hrs and 25 mins
- Release date: 12-11-2019
- Language: English
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Outbounding
- Win New Customers with Outbound Sales and End Your Dependence on Inbound Leads
- By: William Miller
- Narrated by: Mike Terry
- Length: 7 hrs and 5 mins
- Unabridged
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Many companies have let their sales people devolve into an order-taking, customer “farming” team where the focus is following up on inbound leads or just trying to upsell current customers. Conversely, this is the critical time in the life of a business when organizations with a team trained to sell outbound successfully will rise above the rest. Outbound selling can be intimidating even to the most senior rep, yet that same intimidation around cold calling and outbound sales can be transformed into confident success with the right tools at your disposal.
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Outbounding
- Win New Customers with Outbound Sales and End Your Dependence on Inbound Leads
- Narrated by: Mike Terry
- Length: 7 hrs and 5 mins
- Release date: 03-11-2020
- Language: English
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Quantum Marketing
- Mastering the New Marketing Mindset for Tomorrow's Consumers
- By: Raja Rajamannar
- Narrated by: Josh Childs
- Length: 6 hrs and 12 mins
- Unabridged
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Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.
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Quantum Marketing
- Mastering the New Marketing Mindset for Tomorrow's Consumers
- Narrated by: Josh Childs
- Length: 6 hrs and 12 mins
- Release date: 09-02-2021
- Language: English
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Ignore Your Customers (And They'll Go Away)
- The Simple Playbook for Delivering the Ultimate Customer Service Experience
- By: Micah Solomon
- Narrated by: Jakob Lewis, Gabe Wicks - foreword, John Behrens - preface
- Length: 5 hrs and 16 mins
- Unabridged
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Discover how to create exceptional customer service and a superior customer experience, learning from the greatest companies of our time.
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The book that you'll need to improve your CS
- By Amazon Customer on 03-06-2023
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Ignore Your Customers (And They'll Go Away)
- The Simple Playbook for Delivering the Ultimate Customer Service Experience
- Narrated by: Jakob Lewis, Gabe Wicks - foreword, John Behrens - preface
- Length: 5 hrs and 16 mins
- Release date: 14-01-2020
- Language: English
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The Obvious Choice
- Timeless Lessons on Success, Profit, and Finding Your Way
- By: Jonathan Goodman
- Length: 7 hrs
- Unabridged
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No matter your goals, The Obvious Choice offers 15 timeless lessons on profit and success. Jonathan Goodman, one of the world’s leading experts on helping people simplify their business, reveals proven frameworks to help you focus more, pray to the social media gods less, and master the art of attracting perfect customers.
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The Obvious Choice
- Timeless Lessons on Success, Profit, and Finding Your Way
- Length: 7 hrs
- Release date: 14-01-2025
- Language: English
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Non-member price: $30.41 or 1 Credit
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The Age of Influence
- The Power of Influencers to Elevate Your Brand
- By: Neal Schaffer
- Narrated by: Stu Gray
- Length: 6 hrs and 36 mins
- Unabridged
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If today’s brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan.
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The Age of Influence
- The Power of Influencers to Elevate Your Brand
- Narrated by: Stu Gray
- Length: 6 hrs and 36 mins
- Release date: 17-03-2020
- Language: English
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Waiting for Your Cat to Bark?
- Persuading Customers When They Ignore Marketing
- By: Bryan Eisenberg, Jeffrey Eisenberg
- Narrated by: Van Tracy
- Length: 8 hrs and 13 mins
- Unabridged
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Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emerging media have created an unprecedented opportunity for businesses to redefine how they communicate with customers by leveraging the power of increasingly interconnected media channels.
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Waiting for Your Cat to Bark?
- Persuading Customers When They Ignore Marketing
- Narrated by: Van Tracy
- Length: 8 hrs and 13 mins
- Release date: 10-01-2023
- Language: English
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Non-member price: $26.99 or 1 Credit
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