If today’s brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan.
We are in the midst of an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving.
In The Age of Influence, Neal Schaffer, an internationally recognized social media marketing expert, explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers and leveraging that influence to share your message in a more credible and authentic way. This is a handbook for anyone who wants to successfully spread a message in the age of social media.
Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to:
- Identify, approach, and engage the right influencers for their brand or product.
- Determine what resources to put behind influencer campaigns.
- Manage the business side of influencer marketing, including tools that will help measure ROI.
- Develop their brand’s social media voice to become an influencer in its own right.
This audiobook is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, and increasing usage of ad-blocking technology.
Accompanying charts are available in the audiobook companion PDF download.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
"The Age of Influence is a great book exploring the world's most desired marketing discipline. Few get it more than Neal Schaffer who unlocks the key to creation of truly powerful influencer campaigns. The Age of Influence is a highly informative book - and powerful addition to your marketing library." (Martin Lindstrom, New York Times best-selling author of Buyology and Small Data)
"On time and on-target, The Age of Influence is the ultimate guide to the most important customer acquisition technique of the 2020s. If you don't read it, your competition will." (Jay Baer, founder of Convince and Convert and co-author of Talk Triggers)
"Trust is essential for the modern marketer. Working with trusted influencers is the lever that can break open opportunity. Neal Schaffer shows you precisely how to unleash influence so you can rapidly accomplish your marketing goals." Michael Stelzner, founder of Social Media Examiner and Social Media Marketing World
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- LH from Philadelphia
A Comprehensive Guide to Influencer Marketing
Neal Schaffer is a leading expert on all things Social Media. In this book, he provides a comprehensive guide to Influencer Marketing that goes way beyond the surface of what most people know about this topic. Interesting, informative and valuable information. I liked the book so much that I plan to listen to it again. I highly recommend “the age of influence.”
- Andrei Turca
Helps you see the broader picture and practical to
I now have a broader picture not just upon influencer marketing but on all digital channels. But the devil it's in the details and I like that Neal shares a lot of practical tactics and examples so you can apply yourself in your influencer marketing efforts.
I first learned about Neal Schaffer on a webinar session on the Digital Marketing Institute platform. I was delighted by his teaching abilities, but most of all by his willingness to bring value to the audience. I put the audio book in my basket straight away after that webinar session.
As someone with a medium level of Digital Marketing knowledge, I am highly satisfied with the content of the book. I am sure many experts in the field will get some value from this book as well.