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Sales Truth

By: Mike Weinberg, Anthony Iannarino - foreword
Narrated by: Mark Smeby, Gabe Wicks - foreword
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Publisher's Summary

Become a better salesperson by learning to debunk the sales myths and focus your strategy on a proven approach that will drive the results you want.

Can succeeding in sales be as simple as hooking up the latest CRM tool or perfecting your social media profiles and waiting for qualified leads to show up in your inbox? Are you having trouble believing what the new self-proclaimed “experts” post on LinkedIn and beginning to question their proclamation that everything in sales has changed?

The one constant in the world of sales is the noise from self-titled experts and thought leaders informing you of the latest tools, tricks, and strategies that you should utilize. However, ironically, the more modern solutions you adopt, the harder it is to get results.

Bestselling author and sales expert Mike Weinberg offers a wake-up call to salespeople and sales leaders on how to bypass the noise so you can start winning more new sales.

In Sales Truth, Weinberg shares some of the truths you’ll learn including:

  • Many self-proclaimed sales experts lack clients, credibility, and a track record of helping sellers achieve breakthrough results.
  • The number of “likes” a sales improvement article receives is often inversely proportional to its accuracy or helpfulness to?a seller or sales team.
  • What has worked exceedingly well in sales and sales management for the past couple of decades is still the (not so) secret to sales success today.

Look no further than Weinberg’s powerful principles and proven strategies to help you become a professional sales master and create more new sales opportunities.

©2019 Mike Weinberg (P)2019 HarperCollins Leadership

Critic Reviews

"Bold. Blunt. Truth. Mike will disrupt your thinking and challenge you with simple sales solutions as only he can. Proceed with caution - powerful insights on every page."--Mark Hunter, author of High-Profit Prospecting

"It is rare that a book speaks a truth so strongly and so clearly that it defines an era. #SalesTruth is that book. Weinberg tells the #SalesTruth in his blunt, inimitable style, delivered with a sense of humor, and heavy on the practical, tactical approach that is his trademark."--Anthony Iannarino, author of Eat Their Lunch: Winning Customers Away from Your Competition

"You likely have never before gasped while reading a sales book, so brace yourself for some real, honest, potentially painful, truths including a debunking of my personal favorite sales myth that 'everything has changed.' You will be a better salesperson and sales leader after implementing these #SalesTruths. Do yourself a favor and read this book now."--Andrea Waltz, coauthor of Go for No!

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Nothing New

In short prospect more, work harder and don't focus on existing accounts, not really groundbreaking information. Some decent advice around how to structure your prospecting calls but other than that nothing new or really that useful in here.3 out of 5

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Truth bombs galore. incredible and awesome

loved it. one I started listening I couldnt stop. the relevance, passion and truth within this book is famtastic. recommend every sales person, new or senior to read this.

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