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Publisher's Summary

Raja Rajamannar, chief marketing officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption.

As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination.

As chief marketing officer of Mastercard - one of the world’s most recognizable and decorated brands - Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful.

Listeners will:

  • Understand the evolution of marketing and how to be at the forefront of future change
  • Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry
  • Achieve breakthroughs in innovative thinking in order to compete in modern business
  • Gain perspective from top marketers across industries  

Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what some of the smartest people in the discipline are doing to get ready for this dramatic shift, and what the new world will look like for companies, consumers, and society at large as the race to develop revolutionary marketing strategies reaches a whole new level.

Accompanying figures are available in the audiobook companion PDF download.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 

©2021 Raja Rajamannar (P)2021 HarperCollins Leadership

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    5 out of 5 stars
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  • Amazon Customer
  • 18-06-2021

Great book.

Excellent read :) very easy to read/listen to. Very good examples to clear the topics. I have only one comment, marketing is investment and not an expense. If you start looking at marketing as an investment, it will have a new meaning altogether. Thank you

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  • Amazon Customer
  • 06-06-2021

Identifies the Factors That Will Define Marketing

Dr. Rajamannar does an amazing job of synthesizing the impact on the field of Marketing of a vast range of interacting forces. This book is a must-read for seasoned Marketing professionals. It encapsulates how Marketing should be taught.

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  • Anonymous User
  • 10-05-2021

If you are in business at all READ THIS BOOK!

This book is like a torch for marketers and business people alike. Read it now

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  • Pablo A Gonzalez
  • 21-02-2021

Required Knowledge in Marketing

If you are a marketer, and are not familiar with, or agree with the concepts in this book, then you are as vulnerable as the trucker that refuses to believe self driving trucks are coming. Do yourself a favor and dive into this

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  • Rachel Davis
  • 20-02-2021

Exceeded my Expectations!

Thank you for writing this!

Your outline of where we have been, and where we are going were inspiring.

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  • Reality Reviewer
  • 14-02-2021

Good Marketing Book

It provides information on the future of marketing but no real practical strategies to tackle it more of go research it yourself kind of deal. Still a useful read

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