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Publisher's Summary

How can the latest brain research help increase your sales?

Because people are inundated daily by an average of 10,000 sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.

Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers such as:

  • The six stimuli that always trigger a response
  • The four steps to align content and delivery of your message
  • The six message building blocks to address the "old brain"
  • The seven powerful impact boosters to set your delivery apart from the rest

Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, create more effective marketing strategies, and radically improve your ability to influence others.

Accompanying figures and charts are available in the audiobook companion PDF download. 

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2021 Patrick Renvoise and Christophe Morin (P)2021 HarperCollins Leadership

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