Showing titles in Consumer Behaviour & Market Research
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Ask
- By: Ryan Levesque
- Narrated by: Tom Parks
- Length: 6 hrs and 7 mins
- Unabridged
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Overall5
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Performance5
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Story5
As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking? In this revised and...
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$19.99 or free with 30-day trial
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Obsessed
- Building a Brand People Love from Day One
- By: Emily Heyward
- Narrated by: Lisa Flanagan
- Length: 5 hrs and 58 mins
- Unabridged
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Overall9
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Performance7
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Story7
The 2020 Porchlight Marketing & Sales Book of the Year The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of...
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Obsessed
- Building a Brand People Love from Day One
- Narrated by: Lisa Flanagan
- Length: 5 hrs and 58 mins
- Release date: 09-06-2020
- Language: English
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$21.99 or free with 30-day trial
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Punters: How Paddy Power Bet Billions and Changed Gambling Forever
- How Paddy Power Bet Billions and Changed Gambling Forever
- By: Aaron Rogan
- Narrated by: Aidan Kelly
- Length: 9 hrs and 15 mins
- Unabridged
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Overall2
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Performance2
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Story2
The story of Paddy Power’s growth from a small chain of Irish bookies to the biggest gambling company in the world. Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and...
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Punters: How Paddy Power Bet Billions and Changed Gambling Forever
- How Paddy Power Bet Billions and Changed Gambling Forever
- Narrated by: Aidan Kelly
- Length: 9 hrs and 15 mins
- Release date: 14-10-2021
- Language: English
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$26.99 or free with 30-day trial
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The Product-Led Playbook
- How to Unlock Self-Serve Revenue and Dominate Your Market (with a Tiny Team)
- By: Wes Bush
- Narrated by: Wes Bush
- Length: 5 hrs and 51 mins
- Unabridged
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Overall0
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Performance0
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Story0
Hi, I’m Wes Bush, founder of ProductLed and author of the bestseller Product-Led Growth: How to Build a Product That Sells Itself. In my new book, The Product-Led Playbook, I reveal the ProductLed System™–a step-by-step process to scale your ARR to millions without a sales team.
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The Product-Led Playbook
- How to Unlock Self-Serve Revenue and Dominate Your Market (with a Tiny Team)
- Narrated by: Wes Bush
- Length: 5 hrs and 51 mins
- Release date: 22-10-2024
- Language: English
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$22.99 or free with 30-day trial
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The Robert Collier Letter Book
- By: Robert Collier
- Narrated by: John Edmondson
- Length: 12 hrs and 12 mins
- Unabridged
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Overall3
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Performance2
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Story2
The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier's sales letters were successful because he wrote to his audience's needs.
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The Robert Collier Letter Book
- Narrated by: John Edmondson
- Length: 12 hrs and 12 mins
- Release date: 25-11-2015
- Language: English
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$27.99 or free with 30-day trial
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The Inner Game of Selling
- Discovering the Hidden Forces that Determine Your Success
- By: Ron Willingham
- Narrated by: Ron Willingham
- Length: 2 hrs and 16 mins
- Abridged
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Overall7
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Performance7
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Story7
Selling is 85% emotional and 15% logical. Forget everything you've been taught about selling -- forget the hardsell, forget negotiation strategies, forget those closing techniques. In The Inner Game of Selling, Ron Willingham debunks the familiar myths about "sales skills," showing that those...
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Recommend this audiobook
- By Aaron Maddocks on 20-09-2019
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The Inner Game of Selling
- Discovering the Hidden Forces that Determine Your Success
- Narrated by: Ron Willingham
- Length: 2 hrs and 16 mins
- Release date: 05-02-2010
- Language: English
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$12.99 or free with 30-day trial
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Start at the End
- How to Build Products That Create Change
- By: Matt Wallaert
- Narrated by: Matt Wallaert
- Length: 4 hrs and 40 mins
- Unabridged
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Overall5
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Performance4
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Story4
Nudge meets Hooked in a practical approach to designing products and services that change behavior, from what we buy to how we work. Deciding what to create at modern companies often looks like an episode of Mad Men: people throw ideas around until one sounds sexy enough to execute and then they...
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Start at the End
- How to Build Products That Create Change
- Narrated by: Matt Wallaert
- Length: 4 hrs and 40 mins
- Release date: 11-06-2019
- Language: English
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$16.99 or free with 30-day trial
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The New Frugality
- How to Consume Less, Save More, and Live Better
- By: Chris Farrell
- Narrated by: Chris Farrell
- Length: 7 hrs and 7 mins
- Unabridged
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Overall1
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Performance1
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Story1
The New Frugality amounts to a paradigm shift in the way we spend and save. The good news is that a frugal lifestyle is one of less waste, lower environmental impact, greater peace of mind, and, over the long run, deeper satisfaction.
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The New Frugality
- How to Consume Less, Save More, and Live Better
- Narrated by: Chris Farrell
- Length: 7 hrs and 7 mins
- Release date: 22-12-2009
- Language: English
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$18.99 or free with 30-day trial
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The Power of Experiments
- Decision-Making in a Data Driven World
- By: Michael Luca, Max H. Bazerman
- Narrated by: Timothy Andrés Pabon
- Length: 6 hrs and 32 mins
- Unabridged
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Overall2
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Performance2
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Story2
Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments - also known as randomized controlled trials - designed to test the impact of different online experiences. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.
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The Power of Experiments
- Decision-Making in a Data Driven World
- Narrated by: Timothy Andrés Pabon
- Length: 6 hrs and 32 mins
- Release date: 16-06-2020
- Language: English
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$28.99 or free with 30-day trial
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Lifescale
- How to Live a More Creative, Productive and Happy Life
- By: Brian Solis
- Narrated by: Brian Solis
- Length: 5 hrs and 45 mins
- Unabridged
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Overall4
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Performance4
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Story4
Lifescale is a journey of self-discovery and growth. It's about getting back into balance and remastering our destinies. Author Brian Solis knows firsthand. He struggled with distraction and all of its ill effects. To get his life back, he developed a set of techniques, exercises, and thought experiments designed to tame the chaos, and positively and productively navigate our day-to-day lives. Instead of falling victim to the never-ending cycle of newsfeeds, Likes, addictive apps, and boredom scrolling, we can learn to manage our time and inspire our own lives.
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Lifescale
- How to Live a More Creative, Productive and Happy Life
- Narrated by: Brian Solis
- Length: 5 hrs and 45 mins
- Release date: 13-08-2019
- Language: English
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$19.99 or free with 30-day trial
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Unleash Your Primal Brain
- Demystifying How We Think and Why We Act
- By: Tim Ash
- Narrated by: Tim Ash
- Length: 5 hrs and 16 mins
- Unabridged
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Overall1
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Performance1
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Story1
We evolved for a particular environment, but our rapid social advances and mushrooming populations have created a bewildering new world. On the timescale of this dizzying change, evolution has effectively stopped, and we must rely on what has gotten us this far. By retracing the path that our distant ancestors took to get here, we can understand the stunning abilities and glaring weaknesses which we have inherited.
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Unleash Your Primal Brain
- Demystifying How We Think and Why We Act
- Narrated by: Tim Ash
- Length: 5 hrs and 16 mins
- Release date: 21-07-2020
- Language: English
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$22.99 or free with 30-day trial
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Zero Resistance Selling
- Achieve Extraordinary Sales Results Using the World-Renowned Techniques of Psycho-Cybernetics
- By: Maxwell Maltz
- Narrated by: Matt Furey
- Length: 6 hrs and 40 mins
- Original Recording
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Overall21
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Performance16
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Story17
Achieve extraordinary sales results using the world-renowned techniques of Psycho-Cybernetics. Dr. Maxwell Maltz, the creator of Psycho-Cybernetics, and five hugely successful sales entrepreneurs - each a Psycho-Cybernetics success story - reveal how to apply this powerful self-improvement program to every aspect of selling. Learn how to completely eliminate customer resistance even as you remove your own mental obstacles and doubts.
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Excellent Audiobook! Speed Up Narration to 1.20
- By adura on 21-03-2020
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Zero Resistance Selling
- Achieve Extraordinary Sales Results Using the World-Renowned Techniques of Psycho-Cybernetics
- Narrated by: Matt Furey
- Length: 6 hrs and 40 mins
- Release date: 10-12-2015
- Language: English
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$21.99 or free with 30-day trial
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Mixed Signals
- How Incentives Really Work
- By: Uri Gneezy
- Narrated by: Jonathan Todd Ross
- Length: 9 hrs and 27 mins
- Unabridged
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Overall1
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Performance1
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Story1
An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world.
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The theory behind incentives explained with real life examples
- By Anonymous on 04-12-2024
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Mixed Signals
- How Incentives Really Work
- Narrated by: Jonathan Todd Ross
- Length: 9 hrs and 27 mins
- Release date: 21-03-2023
- Language: English
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$26.99 or free with 30-day trial
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Citizens
- Why the Key to Fixing Everything Is All of Us
- By: Jon Alexander
- Narrated by: Jon Alexander, Brian Eno
- Length: 8 hrs and 52 mins
- Abridged
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Overall4
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Performance4
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Story4
"Citizens" opens up a new way of understanding ourselves and shows us what we must do to survive and thrive – as individuals, as organisations, as nations, even as a species. Jon Alexander's consultancy, the New Citizenship Project, has helped revitalise some of Britain's biggest organisations such as the Co-op, The Guardian and the National Trust. Here, with the New York Times bestselling writer Ariane Conrad, he shows how human history has moved from the Subject Story of kings and empires to the current Consumer Story.
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Inspiring hopeful and practical
- By Amazon Customer on 27-06-2023
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Citizens
- Why the Key to Fixing Everything Is All of Us
- Narrated by: Jon Alexander, Brian Eno
- Length: 8 hrs and 52 mins
- Release date: 14-11-2022
- Language: English
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$26.99 or free with 30-day trial
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The Tanning of America
- How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
- By: Steve Stoute, Mim Eichler Rivas
- Narrated by: Kerry Washington
- Length: 11 hrs and 59 mins
- Unabridged
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Overall3
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Performance3
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Story3
The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".
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The Tanning of America
- How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
- Narrated by: Kerry Washington
- Length: 11 hrs and 59 mins
- Release date: 03-04-2014
- Language: English
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$19.99 or free with 30-day trial
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The Psychology of Advertising
- 3rd Edition
- By: Wolfgang Stroebe, Bob M. Fennis
- Narrated by: Nigel Patterson
- Length: 19 hrs and 40 mins
- Unabridged
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Overall0
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Performance0
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Story0
The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.
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The Psychology of Advertising
- 3rd Edition
- Narrated by: Nigel Patterson
- Length: 19 hrs and 40 mins
- Release date: 03-08-2021
- Language: English
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$33.99 or free with 30-day trial
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The 22 Laws of Category Design
- Name & Claim Your Niche, Share Your POV, and Move the World from Where It Is to Somewhere Different
- By: Category Pirates, Christopher Lochhead, Eddie Yoon, and others
- Narrated by: Jason DeFillippo
- Length: 5 hrs and 59 mins
- Unabridged
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Overall0
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Performance0
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This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to “not get fired.” Many people want to go to work, make a contribution, and go home.
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The 22 Laws of Category Design
- Name & Claim Your Niche, Share Your POV, and Move the World from Where It Is to Somewhere Different
- Narrated by: Jason DeFillippo
- Length: 5 hrs and 59 mins
- Release date: 30-06-2023
- Language: English
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$22.99 or free with 30-day trial
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How to Save Money
- 25 Step-by-Step Tips on How to Save Money by Cutting Unnecessary Expenses Without Sacrificing the Quality of Your Life
- By: Money Mastery Teacher
- Narrated by: Jonathan Frazier
- Length: 2 hrs and 24 mins
- Unabridged
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Overall1
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Performance1
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Story1
Do you find it hard to save money? Do you spend all your income every month and have nothing to spare? Would you like to be able to save without impacting on your lifestyle? We should all endeavor to save at least something each month, no matter how little. In this audiobook, How to Save Money, you will discover 25 incredibly simple tips for money management that you will be able to implement right now and start taking control of your personal finances.
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How to Save Money
- 25 Step-by-Step Tips on How to Save Money by Cutting Unnecessary Expenses Without Sacrificing the Quality of Your Life
- Narrated by: Jonathan Frazier
- Length: 2 hrs and 24 mins
- Release date: 25-09-2019
- Language: English
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$9.99 or free with 30-day trial
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The Art of Prompt Engineering
- Mastering Intelligent Conversations with ChatGPT for Breakthrough Results
- By: Jordan Ashwood
- Narrated by: Christian Nova
- Length: 5 hrs and 10 mins
- Unabridged
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Overall0
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Performance0
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Step into the future with The Art of Prompt Engineering: Mastering Intelligent Conversations with ChatGPT for Breakthrough Results! Jordan Ashwood guides you through the art of crafting effective, context-aware prompts that turn ChatGPT into a responsive and insightful conversational partner.
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The Art of Prompt Engineering
- Mastering Intelligent Conversations with ChatGPT for Breakthrough Results
- Narrated by: Christian Nova
- Length: 5 hrs and 10 mins
- Release date: 24-10-2024
- Language: English
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$22.99 or free with 30-day trial
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Aesthetic Intelligence
- How to Boost It and Use It in Business and Beyond
- By: Pauline Brown
- Narrated by: Vivienne Leheny
- Length: 6 hrs and 57 mins
- Unabridged
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Overall4
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Performance4
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Story4
Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet...
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Aesthetic Intelligence
- How to Boost It and Use It in Business and Beyond
- Narrated by: Vivienne Leheny
- Length: 6 hrs and 57 mins
- Release date: 26-11-2019
- Language: English
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$21.99 or free with 30-day trial
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