Try free for 30 days

  • Designing for Behavior Change (2nd Edition)

  • Applying Psychology and Behavioral Economics
  • By: Stephen Wendel
  • Narrated by: Danny Hughes
  • Length: 12 hrs and 46 mins

1 credit a month to use on any title, yours to keep (you’ll use your first credit on this title).
Stream or download thousands of included titles.
Access to exclusive deals and discounts.
$16.45 a month after 30 day trial. Cancel anytime.
Designing for Behavior Change (2nd Edition) cover art

Designing for Behavior Change (2nd Edition)

By: Stephen Wendel
Narrated by: Danny Hughes
Try for $0.00

$16.45 per month after 30 days. Cancel anytime.

Buy Now for $26.99

Buy Now for $26.99

Pay using voucher balance (if applicable) then card ending in
By confirming your purchase, you agree to Audible's Conditions Of Use and Privacy Notice and authorise Audible to charge your designated credit card or another available credit card on file.

Publisher's Summary

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development. Product managers, UX and interaction designers, and data analysts will learn a simple and effective approach for identifying target users and behaviors, building the product, and gauging its effectiveness.

- Learn the three main strategies to help people change behavior

- Identify behaviors your target audience seeks to change—and obstacles that stand in their way

- Develop effective designs that are enjoyable to use

- Measure your product's impact and learn ways to improve it

- Combine behavioral science with data science to pinpoint problems and test potential solutions

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2020 Stephen Wendel (P)2023 Ascent Audio

What listeners say about Designing for Behavior Change (2nd Edition)

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.