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The Choice Factory
- The award-winning guide to behavioural science and marketing
- By: Richard Shotton
- Narrated by: Simon Cole
- Length: 5 hrs and 1 min
- Unabridged
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Overall20
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Performance13
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Story12
Uncover the psychological shortcuts that shape every decision you make – and learn how to use them in business. Voted #1 in the BBH World Cup of Advertising Books Winner of the Sales and Marketing Category at the Business Book Awards Before you can influence decisions, you need to understand...
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A fantastic entry point for learning about biases
- By Ben on 09-06-2022
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The Choice Factory
- The award-winning guide to behavioural science and marketing
- Narrated by: Simon Cole
- Length: 5 hrs and 1 min
- Release date: 25-07-2025
- Language: English
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$19.59 or free with 30-day trial
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Hacking the Human Mind
- The behavioral science secrets behind 17 of the world's best brands
- By: MichaelAaron Flicker, Richard Shotton
- Narrated by: Matt Reeves
- Length: 5 hrs and 14 mins
- Unabridged
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Overall0
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Performance0
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Story0
'A book for the ages' – Rory Sutherland, author of Alchemy How did the world's best brands get so big? They had more than great products – they hacked the human mind. This book reveals their secrets. Richard Shotton, author of The Choice Factory and The Illusion of Choice combines with...
Preview -
Hacking the Human Mind
- The behavioral science secrets behind 17 of the world's best brands
- Narrated by: Matt Reeves
- Length: 5 hrs and 14 mins
- Release date: 30-09-2025
- Language: English
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$19.59 or free with 30-day trial
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The Illusion of Choice
- 16½ psychological biases that influence what we buy
- By: Richard Shotton
- Narrated by: Simon Cole
- Length: 4 hrs and 38 mins
- Unabridged
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Overall3
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Performance3
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Story3
'This book will make you better at your job' – Jonah Berger, bestselling author of Contagious Discover the psychological biases that shape every buying decision – and how to use them in business. Every day we make hundreds of choices, many of them commercial. What shampoo to pick? How much...
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Very well thought out
- By Anonymous on 22-04-2026
Preview -
The Illusion of Choice
- 16½ psychological biases that influence what we buy
- Narrated by: Simon Cole
- Length: 4 hrs and 38 mins
- Release date: 26-02-2026
- Language: English
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$25.82 or free with 30-day trial
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