Showing results by publisher "Audible Studios" in Marketing & Sales
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Storyshowing
- How to Stand Out from the Storytellers
- By: Sam Cawthorn
- Narrated by: Sam Cawthorn
- Length: 3 hrs and 51 mins
- Unabridged
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Storyshowing is an instruction manual for making connections. Storytelling has been shown to be one of the most effective methods of persuasion, motivation, and inspiration, yet the disconnect remains - you're still only telling. To truly influence people, you need to go deeper than that - you need to show them your story. By inviting your audience in, you connect on a much deeper, more emotional level; you bypass the brain and connect at the root of what it means to be human, leaving a profound impact on their entire outlook.
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Surprisingly un-captivating
- By Aaron on 08-07-2019
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Storyshowing
- How to Stand Out from the Storytellers
- Narrated by: Sam Cawthorn
- Length: 3 hrs and 51 mins
- Release date: 31-10-2017
- Language: English
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The Advertising Effect
- By: Adam Ferrier, Jennifer Fleming
- Narrated by: Nigel Carrington
- Length: 9 hrs and 47 mins
- Unabridged
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In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
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I stumbled across this and liked it immediately!
- By Kindle Customer on 12-04-2022
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The Advertising Effect
- Narrated by: Nigel Carrington
- Length: 9 hrs and 47 mins
- Release date: 16-09-2014
- Language: English
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Emotional Branding
- The New Paradigm for Connecting Brands to People
- By: Marc Gobe
- Narrated by: DeMario Clarke
- Length: 12 hrs and 42 mins
- Unabridged
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Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.
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Captivating
- By Karley Beadman on 15-07-2016
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Emotional Branding
- The New Paradigm for Connecting Brands to People
- Narrated by: DeMario Clarke
- Length: 12 hrs and 42 mins
- Release date: 28-02-2013
- Language: English
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Non-member price: $29.99 or 1 Credit
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Power Phone Scripts
- 500 Word-for-Word Questions, Phrases, and Conversations to Open and Close More Sales
- By: Mike Brooks
- Narrated by: Stephen McLaughlin
- Length: 8 hrs and 44 mins
- Unabridged
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Start closing sales like top producers! Have you ever found yourself at a loss for what to say when the gatekeeper asks you what your call is about? Have your palms ever sweated when the decision maker shuts you down with "I wouldn't be interested"? Has your heart taken a fast dive into your stomach when, at the start of your presentation, your prospect tells you that they've thought about it and are just going to pass? Are you finally ready to learn how to confidently and effectively overcome these objections, stalls, and blow-offs?
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the best I have heard
- By Richard McKenna1 on 08-05-2018
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Power Phone Scripts
- 500 Word-for-Word Questions, Phrases, and Conversations to Open and Close More Sales
- Narrated by: Stephen McLaughlin
- Length: 8 hrs and 44 mins
- Release date: 14-07-2017
- Language: English
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Inbound Selling
- How to Change the Way You Sell to Match How People Buy
- By: Brian Signorelli
- Narrated by: Kevin Stillwell
- Length: 7 hrs and 14 mins
- Unabridged
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Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
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Inbound Selling
- How to Change the Way You Sell to Match How People Buy
- Narrated by: Kevin Stillwell
- Length: 7 hrs and 14 mins
- Release date: 05-06-2018
- Language: English
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All Marketers Are Liars
- The Power of Telling Authentic Stories in a Low-Trust World
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 4 hrs and 17 mins
- Unabridged
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Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
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interesting over view on marketing.
- By Brett on 09-02-2016
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All Marketers Are Liars
- The Power of Telling Authentic Stories in a Low-Trust World
- Narrated by: Seth Godin
- Length: 4 hrs and 17 mins
- Release date: 25-05-2005
- Language: English
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From Impossible to Inevitable
- How Hyper-Growth Companies Create Predictable Revenue
- By: Aaron Ross, Jason Lemkin
- Narrated by: Aaron Ross
- Length: 9 hrs and 25 mins
- Unabridged
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Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing 10 times larger isn't about magic. It's not about privileges, luck, or working harder. There's a template that the world's fastest growing companies follow to achieve and sustain much, much faster growth.
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From Impossible to Inevitable
- How Hyper-Growth Companies Create Predictable Revenue
- Narrated by: Aaron Ross
- Length: 9 hrs and 25 mins
- Release date: 06-02-2017
- Language: English
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宗教 カネと政治(週刊東洋経済eビジネス新書No.440)
- Narrated by: 中川 典
- Length: 2 hrs and 17 mins
- Release date: 17-04-2024
- Language: Japanese
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One Million Followers: How I Built a Massive Social Following in 30 Days
- Growth Hacks for Your Business, Your Message, and Your Brand from the World's Greatest Minds
- By: Brendan Kane
- Narrated by: Brendan Kane
- Length: 6 hrs and 15 mins
- Unabridged
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Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise?
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This book is the real deal.
- By Michael S on 14-05-2019
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One Million Followers: How I Built a Massive Social Following in 30 Days
- Growth Hacks for Your Business, Your Message, and Your Brand from the World's Greatest Minds
- Narrated by: Brendan Kane
- Length: 6 hrs and 15 mins
- Release date: 30-04-2019
- Language: English
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The Accidental Salesperson
- How to Take Control of Your Sales Career and Earn the Respect and Income You Deserve
- By: Chris Lytle
- Narrated by: Gregory Linington
- Length: 5 hrs and 46 mins
- Unabridged
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Not all salespeople plan on a career in sales. Often, sales chooses them and suddenly they find themselves in a profession they aren't fully prepared for. The Accidental Salesperson is the answer, providing the advice and inspiration they need to master the essentials and hit the ground running. Fully updated to reflect the changes in the marketplace, the second edition provides a much-needed roadmap anyone can use to excel in sales.
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vital info for anyone in sales
- By Anonymous User on 17-05-2017
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The Accidental Salesperson
- How to Take Control of Your Sales Career and Earn the Respect and Income You Deserve
- Narrated by: Gregory Linington
- Length: 5 hrs and 46 mins
- Release date: 19-03-2014
- Language: English
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The New Rules of Marketing & PR, 6th Edition
- How to Use Social Media, Online Video, Mobile Applications, Blogs, New Releases, and Viral Marketing to Reach Buyers Directly
- By: David Meerman Scott
- Narrated by: David Meerman Scott
- Length: 18 hrs and 21 mins
- Unabridged
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When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the "next big thing". The New Rules of Marketing & PR is an international best seller with more than 375,000 copies sold in 29 languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business.
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ita ok
- By Many Caps Consulting on 01-05-2019
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The New Rules of Marketing & PR, 6th Edition
- How to Use Social Media, Online Video, Mobile Applications, Blogs, New Releases, and Viral Marketing to Reach Buyers Directly
- Narrated by: David Meerman Scott
- Length: 18 hrs and 21 mins
- Release date: 12-12-2017
- Language: English
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The Mobile Wave
- How Mobile Intelligence Will Change Everything
- By: Michael Saylor
- Narrated by: LJ Ganser
- Length: 8 hrs and 43 mins
- Unabridged
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The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it’s impossible for us to see it all, even though we are all immersed in it. Saylor explains that the current generation of mobile smart phones and tablet computers has set the stage to become the universal computing platform for the world. In the hands of billions of people and accessible anywhere and anytime, mobile computers are poised to become an appendage of the human being and an essential tool for modern life.
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The Mobile Wave
- How Mobile Intelligence Will Change Everything
- Narrated by: LJ Ganser
- Length: 8 hrs and 43 mins
- Release date: 20-05-2013
- Language: English
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Matchmakers
- The New Economics of Multisided Platforms
- By: Richard Schmalensee, David S. Evans
- Narrated by: John McLain
- Length: 6 hrs and 53 mins
- Unabridged
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Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders.
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Matchmakers
- The New Economics of Multisided Platforms
- Narrated by: John McLain
- Length: 6 hrs and 53 mins
- Release date: 03-05-2016
- Language: English
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The Happiness Industry
- How the Government and Big Business Sold Us Well-Being
- By: William Davies
- Narrated by: Jack Hawkins
- Length: 8 hrs and 31 mins
- Unabridged
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What was a Buddhist monk doing at the 2014 World Economic Forum in Davos lecturing the world's leaders on mindfulness? Why do many successful corporations have a chief happiness officer? What can the chemical composition of your brain tell a potential employer about you? In the past decade, governments and corporations have become increasingly interested in measuring the way people feel: the Happiness index, Gross National Happiness, well-being and positive psychology have come to dominate the way we live our lives.
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The Happiness Industry
- How the Government and Big Business Sold Us Well-Being
- Narrated by: Jack Hawkins
- Length: 8 hrs and 31 mins
- Release date: 14-04-2016
- Language: English
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Modern Monopolies
- What It Takes to Dominate the 21st Century Economy
- By: Nicholas L. Johnson, Alex Moazed
- Narrated by: Jonathan Yen
- Length: 10 hrs and 7 mins
- Unabridged
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What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather than making things, they simply connect people. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other. Yet, few people truly grasp the radical structural shifts of the last 10 years.
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Modern Monopolies
- What It Takes to Dominate the 21st Century Economy
- Narrated by: Jonathan Yen
- Length: 10 hrs and 7 mins
- Release date: 14-11-2017
- Language: English
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45 Second Mein Presentation Kaise De [How to Give a Presentation in 45 Seconds]
- By: Don Failla
- Narrated by: Shankey Tripathi
- Length: 3 hrs and 49 mins
- Unabridged
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In network building processes, especially in the MLM or multi-level marketing system, there is a need to be able to put your point across in a cogent and concise manner. 45 Second Mein Presentation Kaise De is a book which helps you do exactly that. This book was authored by Don Failla, who, along with his wife, Nancy Failla, helped change numerous lives by introducing the concept of setting up a business at home. 45 Second Mein Presentation Kaise De in Hindi highlights the importance of focus in daily life.
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45 Second Mein Presentation Kaise De [How to Give a Presentation in 45 Seconds]
- Narrated by: Shankey Tripathi
- Length: 3 hrs and 49 mins
- Release date: 17-05-2019
- Language: Hindi
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Happy Money
- The Science of Smarter Spending
- By: Elizabeth Dunn, Michael Norton
- Narrated by: B.J. Harrison
- Length: 5 hrs and 29 mins
- Unabridged
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Happy Money offers a tour of new research on the science of spending. Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.
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Happy Money
- The Science of Smarter Spending
- Narrated by: B.J. Harrison
- Length: 5 hrs and 29 mins
- Release date: 21-10-2013
- Language: English
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Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- By: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrated by: LJ Ganser
- Length: 6 hrs and 17 mins
- Unabridged
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The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
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Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- Narrated by: LJ Ganser
- Length: 6 hrs and 17 mins
- Release date: 19-02-2019
- Language: English
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Big Data in Practice
- How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results
- By: Bernard Marr
- Narrated by: Piers Hampton
- Length: 7 hrs and 25 mins
- Unabridged
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The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective.
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Good but not great
- By Jacqui on 23-01-2018
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Big Data in Practice
- How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results
- Narrated by: Piers Hampton
- Length: 7 hrs and 25 mins
- Release date: 15-08-2017
- Language: English
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Sell with a Story
- How to Capture Attention, Build Trust, and Close the Sale
- By: Paul Smith
- Narrated by: Paul Smith
- Length: 7 hrs and 59 mins
- Unabridged
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Despite all the high-tech tools available to salespeople, the most personal method still works best. Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made. Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena.
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Good Read
- By TheUnseendimension on 03-08-2021
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Sell with a Story
- How to Capture Attention, Build Trust, and Close the Sale
- Narrated by: Paul Smith
- Length: 7 hrs and 59 mins
- Release date: 18-10-2016
- Language: English
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