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One Million Followers: How I Built a Massive Social Following in 30 Days

Growth Hacks for Your Business, Your Message, and Your Brand from the World's Greatest Minds
Narrated by: Brendan Kane
Length: 6 hrs and 15 mins
Categories: Business, Marketing
5 out of 5 stars (12 ratings)

Non-member price: $27.79

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Publisher's Summary

Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. 

This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. 

How can you make a significant impact in the digital world and stand out among all the noise? 

Digital strategist and “growth hacker” Brendan Kane has the answer and will show you how - in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He’s advised brands such as MTV, Skechers, Vice, and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog - and now he’ll share his secrets with you. 

In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn. 

Featuring in-depth interviews with celebrities, influencers, and marketing experts, including: 

  • Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google  
  • Ray Chan, CEO and cofounder of 9GAG 
  • Julius Dein, internet personality and magician with nearly 16 million Facebook followers 
  • Mike Jurkovac, Emmy Award-winner and creative director of will.i.am and the Black Eyed Peas 
  • Phil Ranta, former COO of Studio71 and VP of network at Fullscreen 
  • Eamonn Carey, managing director at Techstars London 
  • Jonathan Skogmo, founder and CEO of Jukin Media, Inc. 
  • Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment 

One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It’s time to stop being a follower and start being a leader.

©2018 Brendan Kane (P)2019 Audible, Inc.

What members say

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This book is the real deal.

I was only 2 chapters in and I'd already learned more than another third party Full facebook Course had taught me.
After digging deeper into Brendan's skills and achievements I knew 100% I had found the book that was going to change the game for me.

No fluffed out, drawn out stories, just real world short, punchy examples that carry some serious results. Really glad the Author narrated his own book, I always find those books best.

I've purchased 3 other social media books (authors un-named) and not one of them even comes close. Don't waste your time elsewhere, grab this book and start taking action.

1 of 1 people found this review helpful

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Thank you!

Brilliant book! I am about to relisten, take notes and apply it to my online Equestrian Training business, Finesse Equestrian. Thank you for publishing such a helpful and insightful book!

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  • Daniella
  • 17-05-2019

So much fluff.

I know nothing about marketing, yet this audiobook taught me nothing more about it. It was just very basic, common sense type of stuff. I really felt like this was a waste of time and that this guy is just marketing his own company, if anything. He repeats his own website like every five minutes. And he talks a lot about celebrities and Hollywood, not what I was expecting. Skip this book.

21 of 21 people found this review helpful

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  • Amazon Customer
  • 11-05-2019

Pretty Basic Stuff

Summary: Advertise on facebook and make good content regularly. I think there is some good motivation here, and if youve never run facebook ads there are good tips...but nothing surprising or new here.

6 of 7 people found this review helpful

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  • Robert Ber
  • 22-05-2019

Listen and then take action!

Hi! My name is Robert Berganza. I’m working my way toward introducing and promoting my luxury furniture brand. I know I’ve received value worth hundreds of times the cost of this book. Thanks Brendan!

2 of 2 people found this review helpful

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  • Photographer Steve
  • 28-09-2019

Dear Author, Do this. Do NOT do that (again)

Helpful, relevant content about building real social interactions and gaining loyal followers. The information is relevant as of the time of publication. What distracted from the content was the narration and editing of his reading. The reader/author's voice dropped (significantly) so many times during the recording as to be beyond count. Whether this was an author only issue or the author and editing defect it became so noticeable and so frequent as to detract from what was helpful information.

Overall, I would have rated it close to 5 starts based on content. However, the frequent pitch change at what I assume to be each of the recordings edits was so very distracting it became an impediment to focusing on -what should be the focus-the content of the recording.

1 of 1 people found this review helpful

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  • James Earl Dickens
  • 30-05-2019

I totally recommend this book

I finished the book in one sitting... I purchase the Kindle version of the book as well.... now I'm going through each chapter again and applying and knowledge✊👊

1 of 1 people found this review helpful

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  • Anonymous User
  • 30-05-2019

Great Book!

I love the content but the performance was too monotonous and wooden, so my attention goes elsewhere. I listen to books for 8 hrs a day, but this one was a little hard to sit through despite the awesome content. Consider adding audio cues!

1 of 1 people found this review helpful

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  • Stephanie
  • 04-05-2019

Comprehensive and Insightful

This book goes above and beyond in offering current insights in the digital market place. But is never superfluous. The chapters are organized by platform and each offers actionable planning with personal anecdotes from industry leaders. The emphasis is on testing and adapting content while keeping value and trust at the forefront. I would recommend this book to anyone looking for cohesive strategies to apply to brand building on social platforms for themselves, their business or their work organization. The listening experience was like sitting at the table in top-level digital strategy meetings (without being boring). If this topic appeals to you- definitely invest the time to listen to this book.

2 of 3 people found this review helpful

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  • Constantinos L.
  • 03-09-2019

Worth it

I want to build my personal brand and I am new to social media branding. This was an eye opener with many tips and examples to apply and grow your online branding and following.

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  • Allergy Reality
  • 18-07-2019

Solid content

Every chapter is so well thought out and I found so helpful!!
I will be rereading this often. It is motivating and so resourceful!

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  • XYTO Skincare
  • 13-05-2019

This is the book @garyvee should have wrote

Become a “practitioner in FB advertising”. This is the mantra advice of @garyvee but HOW? Most importantly, HOW CAN I do it in a way that’s right for me? That’s where Brendan Kane’s One Million Followers comes in.

See many people know the advice but they lack the practical reasonable plan that can work. Who else is saying things like: it’s going to cost you to grow that following? Cost in time, creative collaboration, and paid ads. Some investment is required.

In this book you’ll tap into the ultimate growth hack and focus on what really matters to grow a following. What is it? The amount of SHARES. When your content is shared it grows exponentially. You will develop a process to test and know which content resonates with your target audience. Not what you like best, but what actually connects and gets SHARED. This drives down costs tremendous.

This is the real guide you’re looking for.

Become a practitioner... ♾💎

1 of 2 people found this review helpful

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  • Chris Outlaw
  • 14-06-2019

A book that has clearly defined actionable tactics

I was unsure whether this book could live up to the premise on the front cover at first glance and it was only after listening to a podcast with the author i knew that this wasn't some outlandish claim and in fact was the roadmap to success on multiple social media platforms.

The author has worked with the likes of MTV, Taylor Swift and other high profile companies, celebrities and organisations spending years honing his craft all of which he gives you in this book and outlines exactly how you need to approach social media and creating viral content FOR YOUR AUDIENCE to delight, educate and enrich their lives.

It has tactics on how to effectively use the Facebook ads platform with definitive principles, bid strategies and even down to the best way to schedule your ads to reach the maximum amount of people quickly. It discusses instagram, you tube, snapchat and linkedin and how to leverage the best results from each.

The only criticism i have with this book is that i have so much insight and not enough time to apply all of it, would highly recommend to anyone and everyone in the Marketing sphere, personal brands, small businesses, actors, musicians anyone that wants to grow a authentic following of true fans on social media.

Thanks Brendan you've given me hope and excitement about getting started!

1 of 1 people found this review helpful

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  • Ms. E. E. Topping
  • 14-05-2019

Wow! Just wow!

If you want to understand the powers of social media and how to expand your own then you should have got this book .... yesterday! Brendan talks in great detail about how the world is changing and how we market ourselves on social media thanks to you.
He gives great tips on what markets to go after with 100% and some that you don’t need to be! Absolutely blown away! I’m off to read it again

1 of 1 people found this review helpful

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  • Mr X Stitch
  • 16-10-2019

Valuable Thoughts About Social Media Marketing

There are many audiobooks about social media marketing and I've listened to a fair few of them.
While Brendan's book has one of those titles that sounds unlikely, it becomes clear that he's very experienced in the realm of social media growth, and while it seems like this book might just focus on marketing hacks, there are some genuine insights that I'd not considered before.
I am generally reluctant to spend money on Facebook marketing, but Brendan's level of detail and wise advice has already motivated me to take action and see how I can cultivate a broader following. I wasn't keen on it prior to listening to the book, but the explanations of the side benefits of a big following, combined with some left-field approaches to audience growth have inspired me.
It's an easy listen - Brendan is engaging and has good anecdotes and interviewees for adding extra value.
I've enjoyed it and it's definitely worth a listen if you're an entre- or solopreneur looking to get more eyes on your prize!

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  • Amanda O'Rourke
  • 27-09-2019

A comprehensive guide to leveraging social media

Brendan is very easy to listen to and delivers his message in an interesting and articulate way. Some very useful insights into the various social media platforms.