Sell with a Story cover art

Sell with a Story

How to Capture Attention, Build Trust, and Close the Sale

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Sell with a Story

By: Paul Smith
Narrated by: Paul Smith
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About this listen

Despite all the high-tech tools available to salespeople, the most personal method still works best.

Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made.

Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena. In Sell with a Story, he identifies the ingredients of the most effective sales stories and reveals how to:

  • Select the right story
  • Craft a compelling and memorable narrative
  • Incorporate challenge, conflict, and resolution
  • Use stories to introduce yourself, build rapport, address objections, add value, bring data to life, create a sense of urgency, and more

Complete with model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, and other top companies, this powerful and practical guide gives you the tools you need to turn your experiences into stories that sell.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2017 Paul Smith (P)2016 Audible, Inc.
Business Communication Career Success Marketing Marketing & Sales Sales & Selling Business Career
All stars
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Starts off well, great stories to illustrate the various points. Was maybe starting to get repetitive by the end.

Good Read

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No doubt the book has great content. For a story telling book the way it is narrated could be more exciting.

Great content and boring narrative

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