Showing results by publisher "Brilliance Audio" in Marketing & Sales
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- By: Nicholas J. Webb
- Narrated by: James Foster
- Length: 7 hrs and 1 min
- Unabridged
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The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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Fantastic book to kickstart customer experience!
- By Amazon Customer on 19-06-2017
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- Narrated by: James Foster
- Length: 7 hrs and 1 min
- Release date: 27-12-2015
- Language: English
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Combo Prospecting
- The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales
- By: Tony J. Hughes
- Narrated by: Simon Mattacks
- Length: 8 hrs and 6 mins
- Unabridged
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How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day? Old-school prospecting tactics or new-school techniques alone won't provide the answers. But Combo Prospecting will...by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks.
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Blew my Mind and Changed my Business!
- By Terry Wilson on 08-10-2020
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Combo Prospecting
- The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales
- Narrated by: Simon Mattacks
- Length: 8 hrs and 6 mins
- Release date: 16-01-2018
- Language: English
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The New Gold Standard
- 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company
- By: Joseph A. Michelli
- Narrated by: Joseph A. Michelli, Tom Parks
- Length: 8 hrs and 12 mins
- Unabridged
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The New Gold Standard takes you on an exclusive tour behind the scenes of The Ritz-Carlton Hotel Company. Granted unprecedented access to the company's executives, staff, and its award-winning Leadership Center training facilities, bestselling author Joseph Michelli explored every level of leadership within the organization.
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Excellent
- By Louis on 27-11-2023
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The New Gold Standard
- 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company
- Narrated by: Joseph A. Michelli, Tom Parks
- Length: 8 hrs and 12 mins
- Release date: 16-12-2014
- Language: English
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Steal the Show
- From Speeches to Job Interviews to Deal-Closing Pitches, How to Guarantee a Standing Ovation for All the Performances in Your Life
- By: Michael Port
- Narrated by: Michael Port
- Length: 7 hrs and 38 mins
- Unabridged
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Every day there are moments when you must persuade, inform, and motivate others effectively. Each of those moments requires you, in some way, to play a role, to heighten the impact of your words, and to manage your emotions and nerves. Every interaction is a performance, whether you're speaking up in a meeting, pitching a client, or walking into a job interview.
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Steal the Show
- From Speeches to Job Interviews to Deal-Closing Pitches, How to Guarantee a Standing Ovation for All the Performances in Your Life
- Narrated by: Michael Port
- Length: 7 hrs and 38 mins
- Release date: 06-10-2015
- Language: English
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Dealing with Difficult People
- By: Roy Lilley
- Narrated by: Timothy Andrés Pabon
- Length: 3 hrs and 41 mins
- Unabridged
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Workplaces are filled with all types of people, and some of them can be very difficult to get along with. By understanding difficult people and their behaviors, a savvy individual can resolve the awkward and problematic situations they create. Dealing with Difficult People looks at difficult behavior - what drives it and how to cope with it by managing aggression, avoiding awkward situations, and keeping calm. This third edition provides tools and techniques for dealing with difficult customers, difficult people in the digital sphere, and difficult bosses.
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Practical
- By Brian Chan on 30-04-2023
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Dealing with Difficult People
- Narrated by: Timothy Andrés Pabon
- Length: 3 hrs and 41 mins
- Release date: 28-05-2019
- Language: English
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Non-member price: $22.99 or 1 Credit
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The 25 Sales Habits of Highly Successful Salespeople
- By: Stephan Schiffman
- Narrated by: Stephan Schiffman
- Length: 2 hrs and 5 mins
- Unabridged
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Learn sales from the best in the business! Now you can join the millions of salespeople who have followed Stephan Schiffman's advice and watch your performance soar. Schiffman lets you in on the industry's best-kept secrets.
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The 25 Sales Habits of Highly Successful Salespeople
- Narrated by: Stephan Schiffman
- Length: 2 hrs and 5 mins
- Release date: 16-12-2014
- Language: English
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Outside In
- The Power of Putting Customers at the Center of Your Business
- By: Harley Manning, Kerry Bodine
- Narrated by: Mel Foster
- Length: 7 hrs and 35 mins
- Unabridged
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The solution in each case was a focus on customer experience, the most powerful - and misunderstood - element of corporate strategy today. Customer experience is, quite simply, how your customers perceive their every interaction with your company. It’s a fundamental business driver. Here’s proof: over a recent five-year period during which the S&P 500 was flat, a stock portfolio of customer experience leaders grew 22 percent.
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Good messaging but a little too repetitive
- By Bob Batchelor on 17-04-2017
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Outside In
- The Power of Putting Customers at the Center of Your Business
- Narrated by: Mel Foster
- Length: 7 hrs and 35 mins
- Release date: 28-08-2012
- Language: English
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Winning the Story Wars
- Why Those Who Tell - and Live - the Best Stories Will Rule the Future
- By: Jonah Sachs
- Narrated by: Jonah Sachs
- Length: 7 hrs and 14 mins
- Unabridged
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The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior - great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes listeners into a fascinating world of seemingly insurmountable challenges and enormous opportunity.
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Winning the Story Wars
- Why Those Who Tell - and Live - the Best Stories Will Rule the Future
- Narrated by: Jonah Sachs
- Length: 7 hrs and 14 mins
- Release date: 10-07-2012
- Language: English
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Brand Seduction
- How Neuroscience Can Help Marketers Build Memorable Brands
- By: Daryl Weber
- Narrated by: Jeff Cummings
- Length: 6 hrs and 38 mins
- Unabridged
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For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.
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Brand Seduction
- How Neuroscience Can Help Marketers Build Memorable Brands
- Narrated by: Jeff Cummings
- Length: 6 hrs and 38 mins
- Release date: 27-12-2015
- Language: English
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Questions That Sell
- The Powerful Process for Discovering What Your Customer Really Wants, Second Edition
- By: Paul Cherry
- Narrated by: Patrick Lawlor
- Length: 8 hrs and 14 mins
- Unabridged
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As a salesperson your product knowledge is extensive, but that's not enough. If you fail to ask the right questions - the ones that uncover a customer's real needs - you will never close the deal. Questions that Sell reveals advanced questioning techniques that will help you sell your products or services based on value to the customer, rather than price - and increase your success rate as a result.
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one of the best I have heard
- By Richard McKenna on 22-09-2022
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Questions That Sell
- The Powerful Process for Discovering What Your Customer Really Wants, Second Edition
- Narrated by: Patrick Lawlor
- Length: 8 hrs and 14 mins
- Release date: 14-12-2017
- Language: English
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How to Get a Meeting with Anyone
- The Untapped Selling Power of Contact Marketing
- By: Stu Heinecke, Jay Conrad Levinson - foreword
- Narrated by: Christopher Lane
- Length: 8 hrs and 12 mins
- Unabridged
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Hall of fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers and reach those elusive executives by thinking outside the box and using personalized approaches that he calls "contact campaigns". Including presidents, a prime minister, celebrities, countless CEOs, and even the Danish model who later became his wife, Heinecke found that getting meetings with previously unreachable people was easier than ever.
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Such a great book! Very well organised and practical!
- By Brad Semmens on 11-12-2021
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How to Get a Meeting with Anyone
- The Untapped Selling Power of Contact Marketing
- Narrated by: Christopher Lane
- Length: 8 hrs and 12 mins
- Release date: 16-02-2016
- Language: English
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The Zappos Experience
- 5 Principles to Inspire, Engage, and Wow
- By: Joseph A. Michelli
- Narrated by: Joseph A. Michelli, Tom Parks
- Length: 8 hrs and 32 mins
- Unabridged
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The Zappos Experience takes you through - and beyond - the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-to-day basis while providing the "big picture" leadership methods that have earned the company $1 billion in annual gross sales during the last ten years - with almost no advertising. Michelli breaks the approach down into five key elements.
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The Zappos Experience
- 5 Principles to Inspire, Engage, and Wow
- Narrated by: Joseph A. Michelli, Tom Parks
- Length: 8 hrs and 32 mins
- Release date: 25-07-2014
- Language: English
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Understanding Digital Marketing
- Marketing Strategies for Engaging the Digital Generation
- By: Damian Ryan
- Narrated by: James Langton
- Length: 16 hrs and 1 min
- Unabridged
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The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media, and researching the new generation of digital consumers. This fourth edition has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry.
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Understanding Digital Marketing
- Marketing Strategies for Engaging the Digital Generation
- Narrated by: James Langton
- Length: 16 hrs and 1 min
- Release date: 29-01-2019
- Language: English
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Non-member price: $35.99 or 1 Credit
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Difference
- The One-Page Method for Reimagining Your Business and Reinventing Your Marketing
- By: Bernadette Jiwa
- Narrated by: Bernadette Jiwa
- Length: 2 hrs and 19 mins
- Unabridged
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Marketing is not a department - it's the story of how you create difference for your customers. We spent $500 billion globally on advertising in 2013. Every year we're spending more money, to interrupt more people, more often, with messages they don't care about and don't pay attention to. We've come to believe that the way to succeed is to have an advantage - by being different or better, more visible, or just plain louder.
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Difference
- The One-Page Method for Reimagining Your Business and Reinventing Your Marketing
- Narrated by: Bernadette Jiwa
- Length: 2 hrs and 19 mins
- Release date: 30-04-2014
- Language: English
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The Power of Experiments
- Decision-Making in a Data Driven World
- By: Michael Luca, Max H. Bazerman
- Narrated by: Timothy Andrés Pabon
- Length: 6 hrs and 32 mins
- Unabridged
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Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments - also known as randomized controlled trials - designed to test the impact of different online experiences. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.
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The Power of Experiments
- Decision-Making in a Data Driven World
- Narrated by: Timothy Andrés Pabon
- Length: 6 hrs and 32 mins
- Release date: 16-06-2020
- Language: English
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The Sales Survival Handbook
- Cold Calls, Commissions, and Caffeine Addiction - The Real Truth About Life in Sales
- By: Ken Kupchik, Jeb Blount - foreword
- Narrated by: Scott Merriman
- Length: 4 hrs and 32 mins
- Unabridged
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Working in sales, you have the opportunity to make more money and drink more coffee than you ever thought possible! You also get these bonus benefits: customers who lie to your face, quotas that change as soon as you hit them, management that puts soul-crushing demands on you to produce...and so much pressure you're likely to experience PSSD (Post Sales Stress Disorder).
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The Sales Survival Handbook
- Cold Calls, Commissions, and Caffeine Addiction - The Real Truth About Life in Sales
- Narrated by: Scott Merriman
- Length: 4 hrs and 32 mins
- Release date: 12-09-2017
- Language: English
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Driven to Delight
- Delivering World-Class Customer Experience the Mercedes-Benz Way
- By: Joseph A. Michelli
- Narrated by: Joseph A. Michelli
- Length: 7 hrs and 31 mins
- Unabridged
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Driven to Delight offers an exclusive, behind-the-scenes look at CEO Steve Cannon and his leadership team's ambitious, multi-pronged strategy to elevate the company's customer experience to best-in-class across all brands and industries.
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Driven to Delight
- Delivering World-Class Customer Experience the Mercedes-Benz Way
- Narrated by: Joseph A. Michelli
- Length: 7 hrs and 31 mins
- Release date: 06-12-2015
- Language: English
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Why Customers Leave (and How to Win Them Back)
- (24 Reasons People Are Leaving You for Competitors, and How to Win Them Back*)
- By: David Avrin, Larry Winget - foreword
- Narrated by: David Avrin
- Length: 5 hrs and 24 mins
- Unabridged
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Discover the 24 reasons people are leaving you for competitors and how to win them back. In Why Customers Leave, popular customer experience and marketing speaker David Avrin makes a compelling case for customer experience as a bankable differentiator in an era of vast marketplace choices. The book lays out the reasons for the recent shift in customer mindset and expectation, illustrates the myriad ways that companies inadvertently drive customers and prospects to competitors, and offers a multitude of creative strategies and tactics to attract and retain new prospects.
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Why Customers Leave (and How to Win Them Back)
- (24 Reasons People Are Leaving You for Competitors, and How to Win Them Back*)
- Narrated by: David Avrin
- Length: 5 hrs and 24 mins
- Release date: 01-04-2019
- Language: English
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Raise the Bar
- An Action-Based Method for Maximum Customer Reactions
- By: Jon Taffer, Karen Kelly
- Narrated by: Luke Daniels
- Length: 7 hrs and 14 mins
- Unabridged
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If there’s anyone who can prevent a bar or restaurant from going belly-up, it’s Jon Taffer. Widely considered the greatest authority in the food and beverage, hotel, and hospitality industries, he runs the biggest trade show in the business and has turned around nearly 1,000 bars and at least that many restaurants.
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Raise the Bar
- An Action-Based Method for Maximum Customer Reactions
- Narrated by: Luke Daniels
- Length: 7 hrs and 14 mins
- Release date: 21-10-2013
- Language: English
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We Are All Weird
- The Myth of Mass and the End of Compliance
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 15 mins
- Unabridged
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We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of "mass" and for the beginning of offering people more choices, more interests, and giving them more authority to operate in ways that reflect their own unique values.
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We Are All Weird
- The Myth of Mass and the End of Compliance
- Narrated by: Seth Godin
- Length: 2 hrs and 15 mins
- Release date: 21-09-2011
- Language: English
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