Showing results by publisher "Penguin Audio" in Forecasting & Strategic Planning

Many books have been written about Doyne Farmer and his pioneering work in chaos and complexity theory. Making Sense of Chaos is the first in his own words, presenting a manifesto for doing economics better. In a tale of science and ideas, Farmer fuses his profound knowledge with stories from his life to explain how to harness a scientific revolution to address the economic conundrums facing society.

Frustrated by the high costs and difficulty of accepting credit card payments, McKelvey joined his friend Jack Dorsey (the cofounder of Twitter) to launch Square, a startup that would enable small merchants to accept credit card payments on their mobile phones. The Innovation Stack is a thrilling business narrative that's much bigger than the story of Square. It is an irreverent first-person look inside the world of entrepreneurship, and a call to action for all of us to find the entrepreneur within ourselves and identify and fix unsolved problems - one crazy idea at a time.

The way we work is broken. It takes forever to get anything done. Meetings and emails are incessant. Bureaucracy stifles talent and creativity. After decades of management theory and multiple waves of technological and societal change, is this really the best we can do? Aaron Dignan teaches companies how to eliminate red tape, tap in to collective intelligence and rethink long-held traditions that no longer make sense. In Brave New Work, he shows you how to revolutionize the way your company works forever.

In his most practical book to date, financial expert and investment advisor James Rickards shows how and why our financial markets are being artificially inflated and what smart investors can do to protect their assets. What goes up must come down. As any student of financial history knows, the dizzying heights of the stock market can't continue indefinitely. In turbulent times, the elites are prepared but what should the average investor do? James Rickards lays out the true risks to our financial system and offers invaluable advice on how best to weather the storm.

Penguin presents the unabridged, downloadable audiobook edition of Insanely Simple, written and read by Ken Segal. Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. Steve Jobs' obsession with simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011 and guides the way Apple is organized and how it designs products.

Countless enterprises fall apart the moment they scale; their positive results fizzle, they lose valuable time and money and the great electric charge of potential that drove them early on disappears. In short, they suffer a voltage drop. Yet success and failure are not about luck - in fact, there is a rhyme and reason as to why some ideas fail and why some make it big. Certain ideas are predictably scalable, while others are predictably destined for disaster.

Many companies have used purpose as a corporate buzzword to appear virtuous internally and look good to the outside world. But a poor understanding of the importance of real purpose can have detrimental consequences for the profitability and sustainability of a business.

J. J. Sutherland has the solution. In his international best seller Scrum, he introduced a simple, revolutionary tool to turbo-charge the output of every team. Based on decades of research and road-tested at the headquarters of Google and Amazon, the Scrum method transformed how a generation of leaders work - first in Silicon Valley, and then in boardrooms around the world.

When we think about the future, it can be difficult to feel that we have any control. We aren't confident that we can take actions and make decisions that help determine what happens next. We want to feel prepared, hopeful and equipped and to face the future with optimism. Or, better yet, change the future. But how do we map out our lives when it feels impossible to predict what the world will be like next week, let alone next year? Jane McGonigal, a renowned future forecaster, reveals that 'unimaginable' events aren't unimaginable before they happen.

Sara Davies is known for her no-nonsense, down-to-earth entrepreneurship, and this book reveals her secrets to success in just six minutes a week. Filled with stories from Sara's own career, her 52 invaluable lessons span the year, teaching you everything you need to know to launch, run and grow your business.

Write a killer CV and land your dream job. It takes an employer just seven seconds to save or reject a job applicant’s CV. In this book, James Reed - chairman of REED, Britain’s largest recruitment company - offers invaluable and specific advice on what employers want to see in the CVs they receive and how you can stand out from the crowd.

The remarkable inside story of how Instagram became the hottest website on Earth. With astonishing access to all the key players, she recounts the fateful meeting of the Instagram founders in 2010. She explores the company’s unlikely acquisition by Facebook and the internal clashes over whether it could retain its autonomy. And she reveals how when Facebook entered a tailspin brought about by data misuse and fake news, it was Instagram that came to the rescue. But this is not just a Silicon Valley story. No Filter reveals how Instagram has transformed global society.

In this bold, powerful book, Yancey Strickler - cofounder of Kickstarter - lays out an inspiring vision for a new world we have the power to create and how we can change course. While the pursuit of wealth has produced innovation and prosperity, it's also produced dire consequences: environmental collapse, corruption, exploitation and unhappiness around the world.

We all know that the future is inherently unknowable, and yet we behave and plan as though it is. Once we truly understand the nature of uncertainty, though, we can take practical steps to make the most of the opportunities that come our way. In Mastering Uncertainty, award-winning author Matt Watkinson and investor and entrepreneur Csaba Konkoly offer a masterclass on the workings of luck and probability. They show how to calculate when to make big bets and when to pull back.

Penguin presents the audiobook edition of Michael O'Leary by Matt Cooper, read by Stephen Hogan. September 2017. Ryanair cancels over 700,000 bookings, and its powerful PR juggernaut comes shuddering to a halt. For once, the airline's aggressive and flamboyant CEO, Michael O'Leary, is contrite and apologetic. A month later Ryanair announces increased passenger traffic for October, year-on-year growth and increased profits. Its share price soars. For the moment, it appears, a fundamental shake-up of Europe's biggest airline is off the table.

Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall forms of digital marketing that limit the potential of their long hours, countless experiments, and warehouses of data. And in the end, they watch their competition sprint ahead.

In Competition Is Killing Us, top business and competition lawyer Michelle Meagher establishes a new framework to control capitalism from the inside in order to make it work for the many and not just the few. Meagher has spent years campaigning against these multi-billion- and trillion-dollar mammoths that dominate the market and prioritise shareholder profits over all else; leading to extreme wealth inequality, inhumane conditions for workers and relentless pressure on the environment.

Ninety percent of all startups fail. But why? For the past decade, this is a question that Tom Eisenmann has tried to answer. Focusing his research and his MBA class at Harvard University on the mistakes and missteps of entrepreneurs, for the first time, he reveals his findings, and - most importantly - how you can avoid them. Eisenmann's fascinating, often counter-intuitive, advice debunks common Silicon Valley mythology.

Great Britain? is a much-needed antidote to the pervading sense that Britain is going backwards rather than forwards. It is both a clear-eyed and rigorous diagnosis of the problems facing our country – a unique toxicity of huge inequality and stagnant economic growth – and a hopeful case for reclaiming a different future: by building an investment nation of good work, resilient communities and secure homes, a society in which both burdens and prosperity are shared.

Word of mouth is directly responsible for 19 percent of all purchases, and influences as much as 90 percent. Every human on Earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1 percent of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business.