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Publisher's Summary

Brought to you by Penguin.

The extraordinary inside story of how Instagram became the world’s most successful app.

In just 10 years, Instagram has gone from being a simple photo app to a $100-billion company. The journey has involved ground-breaking innovations, a billion-dollar takeover and clashes between some of the biggest names in tech. But it’s a story that has never been told – until now.

In No Filter, Bloomberg’s Sarah Frier reveals how Instagram became the hottest app in a generation, reshaping our culture and economy in the process. With astonishing access to all the key players – from Instagram’s co-founders to super-influencers like Kris Jenner – Frier offers behind-the-scenes glimpses of every moment in the company’s life: from its launch, to its unlikely acquisition by Facebook, to its founders’ dramatic disputes with their new boss, Mark Zuckerberg.

But this is not just a Silicon Valley story. No Filter explores how Instagram has reshaped global business, creating a new economy of ‘influencers’ and pioneering a business model that sells an aspirational lifestyle to all of us. And it delves into Instagram’s effects on popular culture, rewiring our understanding of celebrity and placing mounting pressure on all of us to perform online – to the point of warping our perception of reality.

The resulting book connects one company’s rise to a global revolution in technology, culture and business. Facebook’s decision to buy Instagram was the best investment it ever made. But we’re still learning about what it has cost the rest of us.

©2020 Sarah Frier (P)2020 Penguin Audio

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What listeners say about No Filter

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars

Depth, detail and well narrated

A comprehensive and clear insight into the whole and overall Instagram story. There weren't many (if any questions) left unanswered as this book went on.
It gives more than enough content of explanation without going on unnecessary tangents.
A lot of great work and research has gone into this book.

There is enough context delivered on the relationships with the likes of Facebook and Snapchat also.

1 person found this helpful

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    2 out of 5 stars
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Not a riveting listen!

There is some interesting content in here, but easily could have been half the length!

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    1 out of 5 stars

Not much story

If you’re very interested in startups/Instagram/Silicon Valley, go ahead - it’s ok. But there’s not too much here in terms of narrative and characters.

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  • Ben
  • 26-03-2021

Corporate guff at its finest

Overall a very interesting story with wonderful detail about both Instagram and Facebook.

Unfortunately the story telling leaves something to be desired and is incredibly one-eyed.

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  • bux
  • 04-03-2021

Its a story of how nasty Facebook was to Instagram

I heard the word Facebook more than the word Instagram. The book should be a short article rather than a full length book. Nothing of substance and nothing of interest from a business perspective. Seemed to be a bunch of tabloid moments compiled into a story.

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  • Vik
  • 14-12-2020

What a wonderful book

This is one of the those books where expectations are good but the book still manages to keep you engaged. I found the narration quite good but the best thing about the book is how well its written.

You manage to understand what happened behind the scenes compared to what you saw as a user of instagram and cultural significance of it all.

Would receommend this book for anyone.

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  • ROY
  • 30-09-2020

Amazing!

I am reading this book again after just finishing it. it is so well said and spoken I just love it!

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    5 out of 5 stars

good listen - story is still not done!

great history of Instagram but possibly premature. plenty more to come in this story in years to come.

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  • Alessandro Orlandi
  • 26-11-2021

Very interesting

I really liked it at the end explores. It explores the relationship between Facebook and instagram.

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  • Ash M
  • 04-05-2020

A fascinating mindset insight

This was a great insight into the people and motivations behind Instagram. I had no problem finishing it, and was generally captivated throughout.

Just after halfway, a lot of discussion goes into influencers and general social media explanations which interest me less personally.

I found the rise of Instagram and the seemingly small world of Silicon Valley a real surprise. The heart that went into it by the founders and the heart taken out by Facebook.

1 person found this helpful

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  • textlad
  • 15-02-2022

Super interesting - really enjoyed it

If you want to know the story of Instagram you MUST listen to this.

Such a great story and some good insights into Facebook's business too.

Highly recommended.

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  • Ryan SMee
  • 17-11-2021

Absolutely brilliant

A really great insight into Instagram, Facebook and WhatsApp from the view of their founders, staff and competitors. Well worth a listen for techies and non-techies alike

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  • Kindle Customer
  • 03-09-2021

Great Story

Loved the book. Interesting story of not just the origins of one of the most recognised social media platforms, but also its way to growth and struggles and obstacles met on the way.

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  • Phillip
  • 18-07-2021

Brilliant investigative journalism

Brilliant investigative journalism, such an interesting book, brilliantly narrated by Sarah Frier and Megan Tusing :)

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  • Anonymous User
  • 03-07-2021

Great read!

Great inside story into what it’s like to actually work within the Facebook ecosystem. Interesting to understand the leadership, the culture and different public/private facades of FB. Great content 👍

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    3 out of 5 stars
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  • MB
  • 18-04-2021

A fine book but not more

The book tells Instagram's story and gives a bit of an insight into Silicon Valley's ecosystem. However, there is not a great deal to be learnt from it and the story itself didn't feel captivating. Had to push myself to finish the book.

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  • BM
  • 29-03-2021

Number one fan writes love letter to Instagram

An ok story but basically a worshipful narration of the authors beloved app and how wonderful celebrity culture was in promoting it.

The glorification of celebrities like the Kardashians and the negative portrayal of instagram’s contemporary tech apps becomes tiresome as does the deification of instagrams founder. Stick with it, as it is an interesting and well delivered story its just the focus on the fatuous Hollywood crowd and the adoration of the founder that does become a challenge at times.

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  • Matthew Willsher
  • 19-02-2021

Good first and last third

Good first third and last third. Middle rather over does multiple examples of celebrity stories.

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  • Tayzone
  • 17-02-2021

An important read

I appreciate this book for communicating my thoughts on 'paper'. I only wish this book would be found in the education systems.

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