Showing results for "The" in Marketing

The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street."

Learn how today’s artists survive, exhibit, and earn money, without selling out! This book explains how to be a professional artist and new methods to define and realize what success means. Whether you’re a beginner, a student, or a career artist looking to be in the best museum shows, this book provides ways of advancing your plans on any level. Making It in the Art World is an invaluable resource for artists at every stage, offering readers a plethora of strategies and helpful tips to plan and execute a successful artistic career.

Our new digital landscape has spawned an entrepreneurial culture and the belief that anyone with a laptop and an Internet connection has the power to change the world - to create an idea that flies. But for every groundbreaking business that started this way, a thousand others have stalled or failed. Why? What's the secret to success? What do Khan Academy, the GoPro camera, the Dyson vacuum cleaner, and Kickstarter have in common?

Oversubscribed is the guide to transforming your business into one which customers fight over! Author Daniel Priestley, a successful entrepreneur who has built and sold businesses around the world, shares proven, real-world methods that will not only grab customers’ attention, but will also have them lining up to buy from you. This invaluable guide will teach you how to drive demand for your products or services far beyond supply and will dramatically increase the success of your business.

Do you know how to negotiate a better deal for yourself? Do you know that you can use the power of negotiation whatever may be the situation you are in? In this mini-audiobook Ambi Parameswaran, a veteran brand strategist and coach, gives you some invaluable lessons on negotiation.

Transform your business with the fully updated 2025 edition of The 1-Page Marketing Plan. This edition is more practical than ever, now packed with new step-by-step examples and actionable exercises in every chapter to help you implement your marketing plan with precision. Master the timeless...

With roughly 95,000 blogs launched worldwide every 24 hours, making a fledgling site stand out isn't easy. This authoritative audiobook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting and growing a blog, from design and finance to overcoming blogger's block, attracting readers, and more. With a foreword from Grace Bonney of Design*Sponge plus expert interviews, this book will fine-tune what the next generation of bloggers shares with the world.

In Magnetic Story Selling, Russell Brunson and Dan Kennedy pull back the curtain on the science of storytelling in marketing and sales, revealing their proven frameworks for crafting stories that captivate audiences, build authority, and drive massive sales. This book combines exclusive, never-before-released transcripts and presentations from two of the most influential marketers of all time, along with modern strategies for digital storytelling that convert like wildfire.

People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople. Price isn't the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades. For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid.

Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.

DotCom Secrets is not just another "how-to" audiobook on internet marketing. This audio is not about getting more traffic to your website--yet these secrets will help you get exponentially more traffic than ever before.This audio is not about increasing your conversions--yet these secrets will...

Millennial Rules reveals the ins and outs of Millennials not only as customers but as employees, demonstrating what lifestyle demands to watch out for and why Millennials might be a valuable addition to your team. Rather than proposing a total revolution in business, Gross reinforces a pattern of success by making listeners aware of what they’re already doing right, and how to do more of it.

Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory but made accessible through numerous real-world examples - ready for immediate application to your next graph or presentation.

Most people use ChatGPT to save time. The smart ones use it to buy their freedom. This isn’t another side hustle—it’s your blueprint to design a life where income flows automatically while you finally live on your terms. You’ve done everything right—worked hard, checked the boxes, followed the rules. But deep down, you know the system was never built to make you free. Meanwhile, people with half your talent are earning full-time income from AI. The difference isn’t luck—it’s leverage.

The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential skill: the...

Your business is a calling. You've been called to serve a group of people with the products, services, and offers that you've created. People come into your funnels looking for a solution to their problems. By positioning yourself as an expert and learning how to tell your story in a way that...

This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales. Every day, your company...

Celebrated branding agency founder and influencer Dain Walker delivers an expert roadmap to harnessing your authority, credibility, and skills in your field to create consistent money-making opportunities. In the book, you’ll learn how to get paid for being a known name in your industry through your businesses, products, and services.

In the age of continuous scrolling and tailored feeds, the stuff we view on the internet is no accident. The Alphabetical Labyrinth: How Social Media Algorithms Plot What You Seek and Share takes you behind the scenes of the intricate algorithms that shape our digital life. This book explains how social media systems choose what shows on your feed, what is magnified, and why some messages pique your interest while others fade away.

I wish I knew then what I know now. Famous last words. Seven years invested, saddled with a ton of debt, and loads of personal stress, with sadness, I closed my failing yoga studio at the end of 2015. But I found light at the end of the tunnel. I turned around a disastrous situation from all the lessons learned. Now I pass my knowledge on to you. Save thousands of dollars, jump ahead of your competition, and thoroughly understand the business of yoga before you begin.