Meaningful cover art

Meaningful

The Story of Ideas That Fly

 Preview
Try Premium Plus free
1 credit a month to buy any audiobook in our entire collection.
Access to thousands of additional audiobooks and Originals from the Plus Catalogue.
Member-only deals & discounts.
Auto-renews at $16.45/mo after 30 days. Cancel anytime.

Meaningful

By: Bernadette Jiwa
Narrated by: Bernadette Jiwa
Try Premium Plus free

Auto-renews at $16.45/mo after 30 days. Cancel anytime.

Buy Now for $14.99

Buy Now for $14.99

About this listen

Our new digital landscape has spawned an entrepreneurial culture and the belief that anyone with a laptop and an Internet connection has the power to change the world - to create an idea that flies. But for every groundbreaking business that started this way, a thousand others have stalled or failed. Why? What's the secret to success? What do Khan Academy, the GoPro camera, the Dyson vacuum cleaner, and Kickstarter have in common?

After years of consulting with hundreds of innovators, creatives, entrepreneurs, and business leaders to help them tell the stories of their ideas, I have discovered something: Every business that flies starts not with the best idea, the biggest budget, or better marketing but with the story of someone who wants to do something - and can't.

We don't change the world by starting with our brilliant ideas, our dreams; we change the world by helping others to live their dreams. The story of ideas that fly is the story of the people who embrace them, love them, adopt them, care about them, and share them. Successful ideas are the ones that become meaningful to others - helping them to see what's possible for them. Our ideas fly when we show others their wings.

©2015 Bernadette Jiwa (P)2016 Gildan Media LLC Business Development Business Development & Entrepreneurship Marketing Marketing & Sales Business Inspiring Dream
All stars
Most relevant  
A fantastic insight into getting close to your ideal customers. This is a book that’ll make you question your current businesses practices. A book you’ll come back to again and again. A fantastic listen.

A book that’ll make you think...then think again

Something went wrong. Please try again in a few minutes.
I truly enjoy the core philosophy of this work. In a world that seems to want things truncated, it is grand to consider depths!

excellence as usual!

Something went wrong. Please try again in a few minutes.
The book is very high level and shallow. Rehashing the same concept over and over again. It's like a long click bait blog post.

Shallow and repetitive

Something went wrong. Please try again in a few minutes.
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.