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Meaningful

The Story of Ideas That Fly
Narrated by: Bernadette Jiwa
Length: 3 hrs and 3 mins
Categories: Business, Marketing
4 out of 5 stars (24 ratings)

Non-member price: $15.36

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Publisher's Summary

Our new digital landscape has spawned an entrepreneurial culture and the belief that anyone with a laptop and an Internet connection has the power to change the world - to create an idea that flies. But for every groundbreaking business that started this way, a thousand others have stalled or failed. Why? What's the secret to success? What do Khan Academy, the GoPro camera, the Dyson vacuum cleaner, and Kickstarter have in common?

After years of consulting with hundreds of innovators, creatives, entrepreneurs, and business leaders to help them tell the stories of their ideas, I have discovered something: Every business that flies starts not with the best idea, the biggest budget, or better marketing but with the story of someone who wants to do something - and can't.

We don't change the world by starting with our brilliant ideas, our dreams; we change the world by helping others to live their dreams. The story of ideas that fly is the story of the people who embrace them, love them, adopt them, care about them, and share them. Successful ideas are the ones that become meaningful to others - helping them to see what's possible for them. Our ideas fly when we show others their wings.

©2015 Bernadette Jiwa (P)2016 Gildan Media LLC

What members say

Average Customer Ratings

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    5 out of 5 stars

excellence as usual!

I truly enjoy the core philosophy of this work. In a world that seems to want things truncated, it is grand to consider depths!

2 people found this helpful

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Shallow and repetitive

The book is very high level and shallow. Rehashing the same concept over and over again. It's like a long click bait blog post.

1 person found this helpful

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Profile Image for Renato
  • Renato
  • 27-06-2016

Nice one!

I love how the author lifts up the idea or concept of making the product or service meaningful and reverse engineering towards that goal. Of course we know this but the cases and insight did add new depth to the concept.

1 person found this helpful

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  • Regina
  • 26-05-2020

very useful

brings storytelling to a new meaningful way that's applicable to many different scenarios; I'm using it in my career coaching work

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  • Dave Meindl
  • 29-08-2018

Repetitive, critical, and monotonous

Repetitive language, a critical, lecturing attitude, and a monotonous tone make this audiobook almost unbearable to listen to. Her message is empathy for the customer, which is a valuable message, but the audio book does not embody this message.

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  • Jeff
  • 23-10-2017

Will get your ideas moving- worth the read.

I enjoyed the book and got a needed boost on the creative side where I have been lacking as of late.

Very practical, lots of additional info on website to compliment the book.

Jeff Jackson
Ignite Hope 501c3 COO
Ignitehope.online

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  • gavin rich
  • 03-02-2017

really great introduction to meaningful design

great examples and quotes from innovators and disruptors. small teams putting people over everything else when designing

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  • Sam Jones
  • 15-08-2016

The next book will be better

a simple overview of how to market to your customers 101.

I didn't discover anything new in this book I have read on HBR.