Showing results by publisher "----RM Alexander" in Marketing & Sales

Whether you're in sales, interact with people on a regular basis in your profession, or you just want to be more persuasive, the single most important thing you can do is to learn how to sell. Imagine knowing the words, techniques, closes, and tactics of the top 5% of salespeople in America. If you had this insight, you could radically change your life, explode your income, and live the life of your dreams...and there’s no one more qualified to teach you those skills than Tom Hopkins, the builder of sales champions.

As the platform of choice for over one million businesses in over 175 countries, Shopify powers everything from small local stores to multi-million-dollar ecommerce operations. There's no question you can make it work for you. But how can you get started? In Shopify For Dummies, ecommerce exec, adviser, and speaker Paul Waddy wastes no time showing you how to create and open a thriving online store. You can do it all, from marketing and customer engagement to payments and shipping.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains.

#1 New York Times Business Bestseller #1 Wall Street Journal Business Bestseller #1 Washington Post bestseller From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives. According...

Passive Income with AI is your ultimate guide to turning ChatGPT into your smartest business partner. Whether you're a side hustler, solopreneur, or scaling visionary, this book delivers proven strategies to generate income while you sleep—without the fluff, jargon, or tech overwhelm.

Why do sales organizations fall short? Every day expert consultants like Mike Weinberg are called on by companies large and small to find the answer - and it's one that may surprise you. Typically the issue lies not with the sales team - but with how it is being led. Through their attitude and actions, senior executives and sales managers unknowingly undermine performance. In Sales Management. Simplified. Weinberg tells it straight, calling out the problems plaguing sales forces and the costly mistakes made by even the best-intentioned sales managers.

Drawing on the latest discoveries in disciplines ranging from neuroscience to behavioral economics, McQueen suggests that we are too often using 19th- and 20th-century techniques to change 21st-century minds—and are wondering why it’s not working. What we need is an upgrade in our understanding of what it really takes to influence others.

World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.

An engrossing, insider’s account of how a teacher built one of the world’s most valuable companies—rivaling Walmart & Amazon—and forever reshaped the global economy. In just a decade and half Jack Ma, a man from modest beginnings who started out as an English teacher, founded and built...

Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work...

You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this...

The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.

The world's foremost producer of personal development and motivational audio programs offers an expanded version of Brian Tracy's sales classic.

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For far too long, small businesses have had to navigate an online review landscape that feels stacked against them. Platforms meant to help them grow have instead become gatekeepers — where visibility can feel tied to pricey advertising packages, filtered reviews, and algorithms that no one truly understands.BetterBizGuide was created to change that.We are the next generation of review platforms: Fair. Transparent. Community-driven. And built to empower the very businesses that keep our neighborhoods alive.Why We ExistSmall businesses are the heart of local communities — yet many feel ...

Are you a busy marketing professional juggling campaigns, deadlines, and a never-ending stream of industry news? Wish you had time to digest the latest strategies and trends, but the clock is always ticking? Welcome to Marketing on the Clock, the podcast designed specifically for you. In 10 sharp, insightful minutes, I deliver the most critical marketing insights, actionable takeaways, and cutting-edge analysis you need to stay ahead. Forget long-winded interviews and fluff— cut straight to the chase, focusing on what matters most in modern marketing.

The Aadhaar Card is a unique 12-digit identification number issued by the Unique Identification Authority of India (UIDAI) that serves as a vital proof of identity and address for Indian residents. Linked with biometric data such as fingerprints and iris scans, the Aadhaar card ensures secure and transparent identity verification for accessing government schemes, subsidies, and essential services like banking, mobile connections, and tax filing.