The Ultimate Sales Letter, 4th Edition cover art

The Ultimate Sales Letter, 4th Edition

Attract New Customers, Boost Your Sales

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The Ultimate Sales Letter, 4th Edition

By: Dan S. Kennedy
Narrated by: Matt Cartsonis
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About this listen

Write well to sell big!

In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

Among other things, he provides:

  • Completely updated text and examples
  • Great headline formulas
  • New exercises to spark creativity
  • The best way to use graphics

Kennedy is the most successful, highly paid direct-response copywriter in the country. In this audiobook, he shares his step-by-step formula so everyone can write letters that will nail the sale.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©1990, 2000, 2006, 2011 Dan S. Kennedy (P)2019 Simon & Schuster Audio Business Development & Entrepreneurship Career Success Employment Marketing & Sales Sales & Selling Small Business Writing & Publishing Marketing Career Business
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I really liked this book. It was very interesting. Although I had learnt it's concepts prior to listening, it reinforced the ideas and the reasoning behind everything. Importantly, it showed how important a sales letter is. whether it be online or offline.

Awesome Book for a Biz Owner

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