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Trust Me, I'm Lying

Confessions of a Media Manipulator
Narrated by: Ryan Holiday
Length: 6 hrs and 25 mins
4.5 out of 5 stars (22 ratings)

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Publisher's Summary

You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me.

I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.

In today’s culture...

  1. Blogs like Gawker, Buzzfeed, and the Huffington Post drive the media agenda.
  2. Bloggers are slaves to money, technology, and deadlines.
  3. Manipulators wield these levers to shape everything you read, see, and watch - online and off.

Why am I giving away these secrets? Because I’m tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I’m pulling back the curtain because I don’t want anyone else to get blindsided.

I’m going to explain exactly how the media really works. What you choose to do with this information is up to you.

©2012 Ryan Holiday (P)2019 Penguin Audio

Critic Reviews

“A playbook for the dark arts of exploiting the media.” (Robert Greene, author of The 48 Laws of Power)

“Ryan Holiday's brilliant exposé of the unreality of the Internet should be required reading for every thinker in America.” (Edward Jay Epstein, author of The Big Picture)

"[Like] Upton Sinclair on the blogosphere." (Tyler Cowen, MarginalRevolution.com; author of An Economist Gets Lunch)

“The strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name.” (Tucker Max, number-one New York Times best-selling author of I Hope They Serve Beer in Hell)

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Incredibly depressing

A series of seemingly insurmountable problems. Holiday dissects the changing pressures on the media that have led us to the state we're in today, where there's no such thing as agreement on the facts and every piece of media seems to be more spin than substance.

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  • RM
  • 25-08-2019

Ryan Holiday exposes FAKE NEWS wonderfully!

Trust Me, I'm Lying is among the best books exposing the greedy bloggers and corrupt news organizations. At the same time, it teaches you techniques which can be used ethically to enhance your marketing. Ryan Holiday deserves an award for his work.

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  • kookyquinn
  • 10-12-2019

Wow, great book. Horrible editing.

Lots of editing stuff that made this a rough listen but a fantastic book and highly entertaining. Made me laugh out loud several times.

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  • Tashalee Newport
  • 19-02-2020

Very Telling

Very interesting and enlightening as well as enraging. I feel this applies to all sorts of media and new forms of commentary media. We have a local Bully Podcaster and he follows these tactics to a Tee. Like it or not until we can moderate freedom of speech (which will be never) there is no way to contain yellow Journalism or manipulation of the truth in the media.

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  • Justin Smith
  • 06-02-2020

Jaw dropping

This book is so incredibly jaw dropping. I will never look at a headline, ad, blog every again. There is so much anger and anxiety on the internets, Ryan makes it clear why. Raise about the conformity and make a change, the change can start with the information in this book. MUST READ!!

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  • nikki
  • 02-12-2019

It brings to light how the media blows misinformation to the masses and how it gets out of control.

I think he makes a few profound points. My only gripe is that the book gets a bit repetitive and drawn out. He uses examples to hammer down the same point a few times, which kind of makes it feel like the same point is being drawn out, and I wish there was more detail concerning the marketing aspect of what he was doing.

This book really helped me understand what is happening in media today and how the media giants were able to misinform the masses about vaping and the vape industry by constructing misleading headlines. I can see the workings of how small special interest blogs were able to influence the media to blast out incorrect information and how this lead the public to believe complete bullshit.

I would recommend this to anyone trying to understand false media and someone who is trying to manipulate modern media for the sake of good instead of evil.

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  • Phil
  • 17-06-2020

Insider gold

the author is down-to-earth succinct and punches with power that should shake the industry but sound the probably won't change it for those of you interested in seeing how things work this is a must-read

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  • Tim Knight
  • 29-05-2020

enlightening

I enjoyed this very much. Ryan shares so much info on the dark arts of media manipulation.

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  • Amy
  • 28-04-2020

It's about how blog and media works.

It's an interesting (somehow disappointing) book. Man the writer shouldn't do the narrating. Writer doesn't have the voice of narrating when he does to this book. it's very challenging to listen to this audio book because of the narrating.

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  • Oniel
  • 13-04-2020

Informative and eye-opening

A lot of what Ryan discusses in the book are things that you already know intuitively but haven’t really fully considered or thought out. The author does a good job of laying out how easily the news media is manipulated and gives real world examples of manipulation and their consequences. I used to think people saying “Fake News” was a joke and didn’t really understand what they meant, I do now. Easy ready, informative, recommended 👍.

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  • Adam
  • 03-04-2020

I never really understood blogs.

Not only do I understand blogs now (and why they can be so influential) but learning
what Holiday wrote blew mind.

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  • emtee
  • 15-12-2019

Outstanding

This should be a must read text in the modern age. I'll be buying several hard copies as presents for family members this Christmas...

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  • Anonymous User
  • 01-07-2020

Fantastic listen

Really informative but the information should come as no shock. If you get your news from blogs and social media you're getting a. Load of crap. However it does raise the question as to who you can actually trust for information. This question is left unanswered........

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  • Jon
  • 08-02-2020

First half was really good

I got this on audible. I got a lot of value from the first half, the second half was a bit boring. I feel that Ryan’s voice was a bit too deep and monotone to really enjoy this fully as an audio book. Either way it was worth the listen.

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  • Anonymous User
  • 18-11-2019

V. Informative

Couldn't believe the extent to which some of these blogs go to for clicks! Age of clickbait!