Want Leads Without Ads? YouTube Can Do That. (Real Talk from Chase Giles)

Let’s be honest: in 2025, if you're not using YouTube to generate leads as a real estate agent, you're leaving money—and relationships—on the table.

This episode of Take It and Run is your blueprint for going hyper-local, building trust at scale, and converting views into closings. We sat down with Chase Giles, a Texas-based broker who’s mastered the art of YouTube for real estate. No gimmicks. No ads. Just strategy, storytelling, and serious consistency.

✨ In this episode, we cover:

• Why going deep, not wide, on YouTube is the secret sauce
• The exact types of videos that actually convert leads
• How Chase structures his video-to-client pipeline (without sounding salesy)
• Tools he uses to track, follow up, and personalize every interaction
• The content planning rhythm that keeps him consistent and profitable
• Real-life conversion strategies using QR codes, discovery calls & tours
• What to do when views don’t turn into leads (yet)

💡 Real Talk Takeaways:

• Niching down builds trust. Broad videos build confusion.
• People don’t care about your résumé. They care if you feel honest.
• Local expertise + video = unbeatable combination.
• Consistency beats complexity. One video a week is enough.
• Use AI to brainstorm, but let your personality lead.
• The goal isn’t viral. The goal is conversion.
• YouTube is your 24/7 lead funnel... treat it like your best employee.

🎯 Chapter Markers

00:00 — Meet Chase Giles: YouTube Agent & Hyper-Local Master
03:19 — Why Video > Blog Posts (And Why He Started Filming)
07:38 — What to Film: The Questions Clients Actually Ask
09:34 — Chase’s Filming Process & Planning System
12:10 — From Video to Closing: The No-Ad Conversion Strategy
18:43 — Discovery Calls, Trips & Turning Leads into Clients
24:41 — The Truth About Long Lead Times
26:11 — Viral Videos vs. Value-Driven Ones
29:11 — Investing in Video Over Learning Editing
31:25 — How to Stay Consistent (Even When You’re Tired)
34:29 — When You Want to Quit, But Why You Shouldn’t
35:49 — Not Getting Leads Yet? Here’s What to Fix
38:55 — Take It and Run: Watch, Learn, Apply to YOUR Market

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We are experiencing a Tech Tsunami. Ride the Wave or Get Wiped Out (Real Talk for Real Estate Pros)

Let’s be clear: if you’re not using tech as a real estate agent in 2025… you’re already behind. But don’t panic! This episode is your life raft.

Kristi and Kelcie break down how AI, automation, and video marketing are reshaping real estate and why agents who embrace the shift will be the ones still standing. From mindset blocks to simple action steps, we unpack exactly what it takes to adapt, grow, and thrive in the age of digital transformation.

✨ In this episode, we cover:

- Why technology isn’t optional anymore (and what to do if it overwhelms you)
- How to use AI as a tool with your expertise, not instead of it
- Why agents who use video are winning (and how to start today)
- The power of automation for saving time and scaling impact
- How to shift your mindset from fear to freedom around tech
- Free tools agents can use now to start showing up and standing out
- A simple action plan to get unstuck and into motion

💡 Real Talk Takeaways:

- Video builds trust (and trust closes deals).
- Automation = more time, more freedom.
- AI is your assistant, not your replacement.
- Limiting beliefs around tech are costing you business.
- Most tools are free—you just need the confidence to try.
- Action brings clarity. Waiting won’t make it easier.
- Adaptability is your superpower in a fast-changing market.

🎯 Chapter Markers
00:00 — Why Tech is Non-Negotiable in Real Estate
02:37 — The Tech Tsunami: What’s Changing and Why
06:19 — AI 101: Real Tools for Real Agents
13:57 — The Video Advantage: Building Trust at Scale
19:01 — Automate to Elevate
24:20 — Mindset Matters: How to Drop the Fear
28:11 — Don’t Wait: Start With This One Action Step

Tech isn’t just for the “techy.” It’s for the agent who wants to grow.

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How to Actually Take a Break and Enjoy Vacation

Life has a way of throwing curveballs—school drop-offs, surprise PTO, family vacations, sick kids—interruptions that can tank your momentum if you’re not ready. But you can plan for them without burning out or losing your stride.

Kristi and Kelcie are sharing their PAUSE method: a simple, actionable framework to help you navigate busy seasons with more ease and less chaos. If you’re trying to balance business goals with family schedules and still show up as your best self… this episode is for you.

✨ In this episode, we cover:

• How to spot and prepare for recurring patterns of chaos
• Why automating and delegating are your secret weapons
• How to reset and update your priorities when life gets hectic
• The key to setting clear expectations with clients, team, and family
• Why easing back into your routine (instead of sprinting) helps you sustain momentum
• Bonus: How to create a “momentum menu” for those messy in-between days
• How to protect your energy without striving for perfection

💡 Real Talk Takeaways:

• Interruptions are normal... your plan is what matters.
• You don’t have to do it all; delegate what you can.
• Your future self will thank you for automating now.
• Resetting expectations reduces stress for everyone.
• Momentum comes from small, intentional steps.
• Progress > perfection. Keep moving forward.

🎯 Chapter Markers
00:00 — Intro: Life Interrupted
03:01 — The PAUSE Method Explained
06:04 — Automate & Delegate to Protect Your Time
09:01 — Updating Priorities Mid-Chaos
11:45 — Setting Expectations with Others
20:44 — Easing Back Into Your Routine
23:43 — Bonus Tips to Keep Momentum

—

Ready to implement? Take what you learned and run with it.
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✅ Catch more on YouTube: @coachkristijencks

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👉 Watch clips & trainings on YouTube: @coachkristijencks

Breaking Barriers: The Mindset Shift That Changes Everything

What if the only thing standing between you and your next big win is a belief?

In this episode, Kristi and Kelcie explore how limiting beliefs sneak into your goals and how to dismantle them with mindset, action, and support. Using the inspiring story of Roger Bannister breaking the four-minute mile, they show how belief shapes what’s possible—and how to rewrite the story you've been telling yourself.

✨ In this episode, we cover:

• What limiting beliefs actually are and how to spot them
• How Roger Bannister’s story proves belief can reshape reality
• The role of mindset in both athletic and professional performance
• Why having a coach or pacer changes everything
• How taking action helps break mental blocks
• Reflective questions that uncover the root of your resistance
• The truth about waiting for permission (hint: you don’t need to)

💡 Real Talk Takeaways:

• A limiting belief is just a thought. You have the power to challenge it.
• When one person breaks a barrier, others follow. Be the one who goes first.
• Coaches help you stay accountable and focused on the goal.
• Action creates evidence, which helps build new beliefs.
• Ask better questions to move through fear and doubt.
• “I’m not good at money” or “I’m not a leader” are starting points, not facts.
• Movement matters more than motivation. Winners are already moving.

🎯 Chapter Markers
00:00 — Understanding Limiting Beliefs
01:50 — The Story of Roger Bannister
05:10 — The Power of Belief
06:05 — Mindset in Athletics
10:10 — The Role of Coaches and Pacers
16:09 — Taking Action Against Limiting Beliefs
19:54 — Reflective Questions for Growth

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Team or TC? CRM or Chaos? We’re Not Sugarcoating or Gatekeeping

Ever wish someone would just give you straight answers to the most common real estate questions without all the fluff? This is that episode.

Kristi and Kelcie are breaking down the things agents Google at 11 p.m., from how to get clients fast to whether it’s time to start a team. If you're juggling open houses, market updates, time blocks, and toddler drop-offs... you're in the right place.

✨ In this episode, we cover:

• How to get your first (or next!) client from your own network
• Open house strategies that actually lead to leads
• What you need to know about market trends and how to use them
• How to structure your day when your to-do list is never done
• Why a CRM isn’t optional (and how to pick one that doesn’t suck)
• What to do when your family’s needs clash with your business goals
• Our favorite free tools to streamline your marketing
• When to hire a transaction coordinator and what they can take off your plate
• What makes a brokerage actually the right fit for you
• Why training and mentorship will always beat bells and whistles

💡 Real Talk Takeaways:

• Your sphere is your fastest path to your first deal.
• Open houses work, but only if you know what to say.
• If you’re winging your pricing, your clients will feel it.
• Structure = sanity. Get a calendar that works for you.
• Investing in the right tech pays you back in hours and clarity.
• You can grow your business and be there for your people.
• A team isn’t a magic fix, but support can be.
• Don’t settle for a brokerage that doesn’t support your growth.

🎯 Chapter Markers
00:00 — Intro: The Real Questions Real Agents Ask
02:42 — Finding Clients Starts with Your People
05:39 — Social & Open Houses: Building Your Pipeline
08:43 — What Market Trends Really Mean
11:38 — AI & Tech: What’s Worth Using
14:52 — Your Ideal Daily Structure
17:47 — Real Talk on Time Management
18:05 — Balancing Kids and Closings
20:58 — Best Tools for Real Estate Marketing
25:23 — Choosing Marketing Tech That Works
30:19 — TC vs. Team: What to Do First
32:17 — The Right Way to Build a Team
37:32 — Brokerage Red Flags and Green Lights

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👉 Watch clips & trainings on YouTube: @coachkristijencks

How to Stop Micromanaging and Actually Get Help That Helps

Whether you're bringing on your first assistant or trying to get more mileage out of the one you already have, this episode is your permission slip to stop doing it all yourself and start delegating like a CEO.

We are pulling back the curtain on what it really takes to create a working relationship that feels supportive, not stressful. If you’ve ever caught yourself thinking, “It’s just easier if I do it myself,” this one’s for you.

✨ In this episode, we cover:

• Why communication (not just capability) is your assistant’s secret weapon
• How to use Loom and other tools to cut down on back-and-forth
• What to do before you hand something off (hint: examples = everything)
• Our favorite way to prioritize tasks based on ROI and energy
• The mindset shift that makes delegation way less scary
• Why “trust but verify” isn’t micromanagement...it’s leadership

💡 Real Talk Takeaways:

• Training your assistant is part of the job. You’re not failing, you’re leading.
• If you’re a verbal processor, stop trying to write it all out. Record a Loom and move on.
• Use visual trackers and regular check-ins to stay aligned without being in the weeds.
• “Is this a $15/hour task?” is your new mantra when you feel stuck or overwhelmed.
• Trust builds over time, but transparency builds it faster.
• Define success for every role, not just the result you want.
• Delegation is a two-way relationship. Expect feedback and give it too.

🎯 Chapter Markers
00:00 — The Real Talk About Assistants
01:55 — What Most People Get Wrong
08:03 — Setting Expectations That Stick
12:00 — Communication Tools That Save Your Sanity
13:28 — How to Delegate Without Dumping
14:43 — Building Trust One Task at a Time
18:55 — Why Transparency Matters More Than You Think
20:51 — Assistant Roles, Defined and Refined
23:32 — Prioritization for the Win
25:36 — Tools & Resources to Make It All Smoother

👉 Listen to the episode and take one action today. Whether that’s recording a Loom, scheduling a check-in, or finally letting go of that one task you keep clinging to.

👉Download the 90 Day Assistant Success Plan: https://docs.google.com/document/d/e/2PACX-1vSEMbWB7AK9LuT2pRl6aaGUxMxdtjoexF8shcqi1QkGngSO3iS1yEHgmQfuCeWwKN7RKZBSJJcliQtt/pub
👉 Subscribe to the newsletter for tools and templates that make delegation easier: Join here
👉 Follow on Instagram for daily inspo and real talk: @kristijencks
👉 Watch clips & trainings on YouTube: @coachkristijencks

👉 Subscribe to the newsletter for tools and templates that make delegation easier: Join here
👉 Follow on Instagram for daily inspo and real talk: @kristijencks
👉 Watch clips & trainings on YouTube: @coachkristijencks

Whether you're headed to your first industry event or you’re a seasoned pro, this episode is your go-to guide for getting the most out of conferences, without getting overwhelmed. Kristi and Kelcie break down exactly how to prep before, connect with intention during, and follow up like a boss after.

If you’ve ever come home from a conference fired up… but then let the momentum fade, this one’s for you.

✨ In this episode, we cover:

• How to set goals that actually mean something
• Why your elevator pitch matters more than your swag
• The digital tune-up you need before you board that plane
• Our hot takes on the business card debate 🥵
• A simple follow-up system that keeps the convo going
• Post-conference rituals to help you implement, not just collect ideas

💡 Real Talk Takeaways:

• Set 1–2 clear intentions before you go (Hint: “I want to meet 5 referral partners” is better than “I just wanna soak it all in.”)
• Refresh your online presence. LinkedIn, Instagram, bio links before the conference.
• Don’t sleep on note-taking! Use voice memos, color coding, or your favorite app.
• Bring a branded giveaway that sparks convo—not just clutter.
• Have a follow-up plan: Think personalized DMs, video messages, or a quick “So good meeting you!” text.
• Block time after the conference to reflect, create content, and take action.
  
  

Get PLAUD: https://amzn.to/4kxs36G

🎯 Chapter Markers

00:00 — Maximizing Conference Value
05:16 — The Business Card Debate
08:05 — Creating Memorable Giveaways
09:44 — Packing and Preparing for Success
10:46 — Preparing for Success: Organization and Mindset
17:49 — Post-Conference Strategies: Maximizing Your Takeaways

👉 Listen to the episode and take one action today.
👉 Subscribe to the newsletter for bonus tools and templates: Join here
👉 Follow on Instagram for daily inspo: @kristijencks
👉 Watch clips & trainings on YouTube: @coachkristijencks

👉 Subscribe to the newsletter for tools and templates that make delegation easier: Join here
👉 Follow on Instagram for daily inspo and real talk: @kristijencks
👉 Watch clips & trainings on YouTube: @coachkristijencks

In our first episode of Take It and Run, Kristi coaches Kelcie through a very real-life rut — falling off a simple, game-changing routine. They break down the power of visualization, the science of systems (hi James Clear), and how to rebuild trust with yourself through small, consistent actions.

If you've fallen off track lately — in your business, your health, your schedule — this episode is your permission slip to start again with grace and strategy.

What You’ll Learn:

• How to identify your one catalyst habit
  
  
  
• Why the “timer trick” works for procrastination
  
  
  
• How to make a streak visible + motivating
  
  
  
• The Take It and Run reset framework (and how to apply it to any area of life)
  
  
  

Links + Resources:

• Free Worksheet: Take It and Run — Get Back on Track
  
  
  
• Connect on Instagram: @kristijencks
  
  
  
• Join our Email Community: Subscribe
  
  
  

🎧 Subscribe, review, and share with someone who needs this reset. Let’s gooo!

👉 Subscribe to the newsletter for tools and templates that make delegation easier: Join here
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👉 Watch clips & trainings on YouTube: @coachkristijencks