Want Leads Without Ads? YouTube Can Do That. (Real Talk from Chase Giles)

Let’s be honest: in 2025, if you're not using YouTube to generate leads as a real estate agent, you're leaving money—and relationships—on the table.

This episode of Take It and Run is your blueprint for going hyper-local, building trust at scale, and converting views into closings. We sat down with Chase Giles, a Texas-based broker who’s mastered the art of YouTube for real estate. No gimmicks. No ads. Just strategy, storytelling, and serious consistency.

✨ In this episode, we cover:

• Why going deep, not wide, on YouTube is the secret sauce
• The exact types of videos that actually convert leads
• How Chase structures his video-to-client pipeline (without sounding salesy)
• Tools he uses to track, follow up, and personalize every interaction
• The content planning rhythm that keeps him consistent and profitable
• Real-life conversion strategies using QR codes, discovery calls & tours
• What to do when views don’t turn into leads (yet)

💡 Real Talk Takeaways:

• Niching down builds trust. Broad videos build confusion.
• People don’t care about your résumé. They care if you feel honest.
• Local expertise + video = unbeatable combination.
• Consistency beats complexity. One video a week is enough.
• Use AI to brainstorm, but let your personality lead.
• The goal isn’t viral. The goal is conversion.
• YouTube is your 24/7 lead funnel... treat it like your best employee.

🎯 Chapter Markers

00:00 — Meet Chase Giles: YouTube Agent & Hyper-Local Master
03:19 — Why Video > Blog Posts (And Why He Started Filming)
07:38 — What to Film: The Questions Clients Actually Ask
09:34 — Chase’s Filming Process & Planning System
12:10 — From Video to Closing: The No-Ad Conversion Strategy
18:43 — Discovery Calls, Trips & Turning Leads into Clients
24:41 — The Truth About Long Lead Times
26:11 — Viral Videos vs. Value-Driven Ones
29:11 — Investing in Video Over Learning Editing
31:25 — How to Stay Consistent (Even When You’re Tired)
34:29 — When You Want to Quit, But Why You Shouldn’t
35:49 — Not Getting Leads Yet? Here’s What to Fix
38:55 — Take It and Run: Watch, Learn, Apply to YOUR Market

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