Want Leads Without Ads? YouTube Can Do That. (Real Talk from Chase Giles)

Let’s be honest: in 2025, if you're not using YouTube to generate leads as a real estate agent, you're leaving money—and relationships—on the table.

This episode of Take It and Run is your blueprint for going hyper-local, building trust at scale, and converting views into closings. We sat down with Chase Giles, a Texas-based broker who’s mastered the art of YouTube for real estate. No gimmicks. No ads. Just strategy, storytelling, and serious consistency.

✨ In this episode, we cover:

• Why going deep, not wide, on YouTube is the secret sauce
• The exact types of videos that actually convert leads
• How Chase structures his video-to-client pipeline (without sounding salesy)
• Tools he uses to track, follow up, and personalize every interaction
• The content planning rhythm that keeps him consistent and profitable
• Real-life conversion strategies using QR codes, discovery calls & tours
• What to do when views don’t turn into leads (yet)

💡 Real Talk Takeaways:

• Niching down builds trust. Broad videos build confusion.
• People don’t care about your résumé. They care if you feel honest.
• Local expertise + video = unbeatable combination.
• Consistency beats complexity. One video a week is enough.
• Use AI to brainstorm, but let your personality lead.
• The goal isn’t viral. The goal is conversion.
• YouTube is your 24/7 lead funnel... treat it like your best employee.

🎯 Chapter Markers

00:00 — Meet Chase Giles: YouTube Agent & Hyper-Local Master
03:19 — Why Video > Blog Posts (And Why He Started Filming)
07:38 — What to Film: The Questions Clients Actually Ask
09:34 — Chase’s Filming Process & Planning System
12:10 — From Video to Closing: The No-Ad Conversion Strategy
18:43 — Discovery Calls, Trips & Turning Leads into Clients
24:41 — The Truth About Long Lead Times
26:11 — Viral Videos vs. Value-Driven Ones
29:11 — Investing in Video Over Learning Editing
31:25 — How to Stay Consistent (Even When You’re Tired)
34:29 — When You Want to Quit, But Why You Shouldn’t
35:49 — Not Getting Leads Yet? Here’s What to Fix
38:55 — Take It and Run: Watch, Learn, Apply to YOUR Market

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👉 Follow on Instagram for daily inspo and real talk: @kristijencks
👉 Watch clips & trainings on YouTube: @coachkristijencks

We are experiencing a Tech Tsunami. Ride the Wave or Get Wiped Out (Real Talk for Real Estate Pros)

Let’s be clear: if you’re not using tech as a real estate agent in 2025… you’re already behind. But don’t panic! This episode is your life raft.

Kristi and Kelcie break down how AI, automation, and video marketing are reshaping real estate and why agents who embrace the shift will be the ones still standing. From mindset blocks to simple action steps, we unpack exactly what it takes to adapt, grow, and thrive in the age of digital transformation.

✨ In this episode, we cover:

- Why technology isn’t optional anymore (and what to do if it overwhelms you)
- How to use AI as a tool with your expertise, not instead of it
- Why agents who use video are winning (and how to start today)
- The power of automation for saving time and scaling impact
- How to shift your mindset from fear to freedom around tech
- Free tools agents can use now to start showing up and standing out
- A simple action plan to get unstuck and into motion

💡 Real Talk Takeaways:

- Video builds trust (and trust closes deals).
- Automation = more time, more freedom.
- AI is your assistant, not your replacement.
- Limiting beliefs around tech are costing you business.
- Most tools are free—you just need the confidence to try.
- Action brings clarity. Waiting won’t make it easier.
- Adaptability is your superpower in a fast-changing market.

🎯 Chapter Markers
00:00 — Why Tech is Non-Negotiable in Real Estate
02:37 — The Tech Tsunami: What’s Changing and Why
06:19 — AI 101: Real Tools for Real Agents
13:57 — The Video Advantage: Building Trust at Scale
19:01 — Automate to Elevate
24:20 — Mindset Matters: How to Drop the Fear
28:11 — Don’t Wait: Start With This One Action Step

Tech isn’t just for the “techy.” It’s for the agent who wants to grow.

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👉 Follow on Instagram for daily inspo and real talk: @kristijencks
👉 Watch clips & trainings on YouTube: @coachkristijencks

How to Actually Take a Break and Enjoy Vacation

Life has a way of throwing curveballs—school drop-offs, surprise PTO, family vacations, sick kids—interruptions that can tank your momentum if you’re not ready. But you can plan for them without burning out or losing your stride.

Kristi and Kelcie are sharing their PAUSE method: a simple, actionable framework to help you navigate busy seasons with more ease and less chaos. If you’re trying to balance business goals with family schedules and still show up as your best self… this episode is for you.

✨ In this episode, we cover:

• How to spot and prepare for recurring patterns of chaos
• Why automating and delegating are your secret weapons
• How to reset and update your priorities when life gets hectic
• The key to setting clear expectations with clients, team, and family
• Why easing back into your routine (instead of sprinting) helps you sustain momentum
• Bonus: How to create a “momentum menu” for those messy in-between days
• How to protect your energy without striving for perfection

💡 Real Talk Takeaways:

• Interruptions are normal... your plan is what matters.
• You don’t have to do it all; delegate what you can.
• Your future self will thank you for automating now.
• Resetting expectations reduces stress for everyone.
• Momentum comes from small, intentional steps.
• Progress > perfection. Keep moving forward.

🎯 Chapter Markers
00:00 — Intro: Life Interrupted
03:01 — The PAUSE Method Explained
06:04 — Automate & Delegate to Protect Your Time
09:01 — Updating Priorities Mid-Chaos
11:45 — Setting Expectations with Others
20:44 — Easing Back Into Your Routine
23:43 — Bonus Tips to Keep Momentum

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Ready to implement? Take what you learned and run with it.
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✅ Follow Kristi on Instagram: @kristijencks
✅ Catch more on YouTube: @coachkristijencks

👉 Subscribe to the newsletter for tools and templates that make delegation easier: Join here
👉 Follow on Instagram for daily inspo and real talk: @kristijencks
👉 Watch clips & trainings on YouTube: @coachkristijencks