Try free for 30 days
-
Demand-Side Sales 101
- Stop Selling and Help Your Customers Make Progress
- Narrated by: Lauren Anthony
- Length: 4 hrs and 34 mins
Failed to add items
Add to basket failed.
Add to Wish List failed.
Remove from Wish List failed.
Follow podcast failed
Unfollow podcast failed
Buy Now for $19.99
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
Listeners also picked
-
Transformed
- Moving to the Product Operating Model
- By: Marty Cagan
- Narrated by: Marty Cagan
- Length: 10 hrs and 9 mins
- Unabridged
-
Overall
-
Performance
-
Story
Transformed: Moving to the Product Operating Model was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before.
-
-
Pragmatic and inspiring at the same time
- By Alidad on 14-03-2024
-
Product-Led Growth
- How to Build a Product That Sells Itself
- By: Wes Bush
- Narrated by: Derek Dysart
- Length: 4 hrs and 23 mins
- Unabridged
-
Overall
-
Performance
-
Story
Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
-
-
Very timely content and well presented! Buy it
- By Martin Callan on 26-02-2020
-
Continuous Discovery Habits
- Discover Products That Create Customer Value and Business Value
- By: Teresa Torres
- Narrated by: Teresa Torres
- Length: 7 hrs and 9 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this audiobook, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right. If you want to discover products that customers love—that also deliver business results—this audiobook is for you.
-
-
Discover
- By Sean on 30-01-2024
-
Jobs to Be Done
- Theory to Practice
- By: Anthony W. Ulwick
- Narrated by: Tom Askin
- Length: 3 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
Why do so many innovation projects fail? What are the root causes of failure? How can they be avoided? Since 1991, Tony Ulwick has pioneered an innovation process that answers these questions. In 1999, Tony introduced Clayton Christensen to the idea that "people have underlying needs or processes in their lives, that they are addressing in some way right now" - an insight that was to become the Jobs-to-Be-Done theory.
-
-
Excellent insights on Jobs to be done!
- By Dhiraj Pandey on 19-09-2022
-
Learning to Build
- The 5 Bedrock Skills of Innovators and Entrepreneurs
- By: Bob Moesta
- Narrated by: Lauren Anthony
- Length: 4 hrs and 22 mins
- Unabridged
-
Overall
-
Performance
-
Story
If you’re an innovator or entrepreneur, you challenge precedent and disrupt the status quo. You trust that the result is worth the struggle and embrace change because it could equal progress. You have blind faith. You know that success isn’t reserved for the superstars, but you remain humble because failure is always a possibility This journey of entrepreneurship and innovation shouldn’t be a solo trip. If you’re missing something, struggling to begin, or have reached a plateau, fellow entrepreneur and innovator Bob Moesta knows your next steps because he’s been there himself.
-
$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- By: Alex Hormozi
- Narrated by: Alex Hormozi
- Length: 6 hrs
- Unabridged
-
Overall
-
Performance
-
Story
This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.
-
-
The entire book
- By Anonymous User on 22-04-2024
-
Transformed
- Moving to the Product Operating Model
- By: Marty Cagan
- Narrated by: Marty Cagan
- Length: 10 hrs and 9 mins
- Unabridged
-
Overall
-
Performance
-
Story
Transformed: Moving to the Product Operating Model was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before.
-
-
Pragmatic and inspiring at the same time
- By Alidad on 14-03-2024
-
Product-Led Growth
- How to Build a Product That Sells Itself
- By: Wes Bush
- Narrated by: Derek Dysart
- Length: 4 hrs and 23 mins
- Unabridged
-
Overall
-
Performance
-
Story
Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
-
-
Very timely content and well presented! Buy it
- By Martin Callan on 26-02-2020
-
Continuous Discovery Habits
- Discover Products That Create Customer Value and Business Value
- By: Teresa Torres
- Narrated by: Teresa Torres
- Length: 7 hrs and 9 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this audiobook, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right. If you want to discover products that customers love—that also deliver business results—this audiobook is for you.
-
-
Discover
- By Sean on 30-01-2024
-
Jobs to Be Done
- Theory to Practice
- By: Anthony W. Ulwick
- Narrated by: Tom Askin
- Length: 3 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
Why do so many innovation projects fail? What are the root causes of failure? How can they be avoided? Since 1991, Tony Ulwick has pioneered an innovation process that answers these questions. In 1999, Tony introduced Clayton Christensen to the idea that "people have underlying needs or processes in their lives, that they are addressing in some way right now" - an insight that was to become the Jobs-to-Be-Done theory.
-
-
Excellent insights on Jobs to be done!
- By Dhiraj Pandey on 19-09-2022
-
Learning to Build
- The 5 Bedrock Skills of Innovators and Entrepreneurs
- By: Bob Moesta
- Narrated by: Lauren Anthony
- Length: 4 hrs and 22 mins
- Unabridged
-
Overall
-
Performance
-
Story
If you’re an innovator or entrepreneur, you challenge precedent and disrupt the status quo. You trust that the result is worth the struggle and embrace change because it could equal progress. You have blind faith. You know that success isn’t reserved for the superstars, but you remain humble because failure is always a possibility This journey of entrepreneurship and innovation shouldn’t be a solo trip. If you’re missing something, struggling to begin, or have reached a plateau, fellow entrepreneur and innovator Bob Moesta knows your next steps because he’s been there himself.
-
$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- By: Alex Hormozi
- Narrated by: Alex Hormozi
- Length: 6 hrs
- Unabridged
-
Overall
-
Performance
-
Story
This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.
-
-
The entire book
- By Anonymous User on 22-04-2024
-
The Lean Startup
- How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- By: Eric Ries
- Narrated by: Eric Ries
- Length: 8 hrs and 38 mins
- Unabridged
-
Overall
-
Performance
-
Story
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
-
-
Lean Content!
- By Ian on 27-11-2015
-
Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- By: April Dunford
- Narrated by: April Dunford
- Length: 3 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
-
-
Really good
- By Anonymous User on 09-01-2023
-
The SaaS Playbook
- Build a Multimillion-Dollar Startup Without Venture Capital
- By: Rob Walling
- Narrated by: Rob Walling
- Length: 4 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
Learn how to compete against large competitors and structure your pricing for maximum growth. Discover the four SaaS Cheat Codes that can dramatically accelerate your business's success. Learn how to avoid common mistakes that SaaS founders make and identify the right marketing approaches for your business.
-
-
Fast paced wisdom bombs with no fluff
- By Ben Ramsden on 24-12-2023
-
Loved
- How to Rethink Marketing for Tech Products
- By: Martina Lauchengco
- Narrated by: Martina Lauchengco
- Length: 6 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.
-
Amp It Up
- Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity
- By: Frank Slootman
- Narrated by: Daniel Henning, Frank Slootman
- Length: 5 hrs and 35 mins
- Unabridged
-
Overall
-
Performance
-
Story
Snowflake CEO Frank Slootman is one of the tech world's most accomplished executives in enterprise growth, having led Snowflake to the largest software IPO ever after leading Data Domain and ServiceNow to exponential growth and the public market before that. In Amp It Up, he shares his leadership approach for the first time.
-
-
A true leader
- By John Austin on 03-11-2023
-
The JOLT Effect
- How High Performers Overcome Customer Indecision
- By: Matthew Dixon, Ted McKenna
- Narrated by: Matthew Dixon, Ted McKenna
- Length: 5 hrs and 47 mins
- Unabridged
-
Overall
-
Performance
-
Story
In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business. But this approach backfires dramatically. Why? Because it completely gets wrong the primary driver behind purchasing decision-making: once purchase intent is established, customers no longer care about succeeding. What they really care about is not failing.
-
$100M Offers
- How to Make Offers So Good People Feel Stupid Saying No
- By: Alex Hormozi
- Narrated by: Alexander Hormozi
- Length: 3 hrs and 48 mins
- Unabridged
-
Overall
-
Performance
-
Story
The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
-
-
Brilliant book. Practical, no bs approach.
- By Anonymous User on 22-08-2021
-
The Innovator's Dilemma
- Meeting the Challenge of Disruptive Change
- By: Clayton M. Christensen
- Narrated by: Deaver Brown
- Length: 1 hr and 6 mins
- Unabridged
-
Overall
-
Performance
-
Story
This audiobook was created based on Clayton Christensen's landmark book The Innovator's Dilemma. This was Mr. Christensen's synopsis of his book for the Harvard Business Review. The audio tracks listed here cover the key elements of Mr. Christensen's book. This audiobook emphasizes the Idea in Brief "Does my organization have the right resources, processes, values, and team to innovate?" Then it covers the right structure for your specific type of innovation.
-
-
Lost me.
- By Paul Davies on 11-10-2016
-
Traction
- Get a Grip on Your Business
- By: Gino Wickman
- Narrated by: Kevin Pierce
- Length: 6 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations: personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical.
-
-
Great content, but unsurprisingly boring
- By Dan P. on 25-04-2020
-
The Hard Thing About Hard Things
- Building a Business When There Are No Easy Answers
- By: Ben Horowitz
- Narrated by: Kevin Kenerly
- Length: 7 hrs and 57 mins
- Unabridged
-
Overall
-
Performance
-
Story
Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley’s most respected and experienced entrepreneurs, offers essential advice on building and running a startup--practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one.
-
-
The truth about building a business
- By Stew Glynn on 28-11-2017
-
Rework
- By: Jason Fried, David Heinemeier Hansson
- Narrated by: Mike Chamberlain
- Length: 2 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who's ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs who want to get out, and artists who don't want to starve anymore will all find valuable inspiration and guidance in these pages. It's time to rework work.
-
-
Some good tips between the author’s self commendations
- By Michael on 06-10-2015
-
Escaping the Build Trap
- How Effective Product Management Creates Real Value
- By: Melissa Perri
- Narrated by: Erin deWard
- Length: 6 hrs and 44 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.
-
-
Ok but narration is not great.
- By Jonathon Britton on 14-01-2023
Publisher's Summary
For a lot of us, selling feels icky. Our stomachs tighten at the thought of reciting features and benefits or pressuring customers into purchasing. It’s really not our fault. We weren’t taught how to sell, plus we’ve been sold before, leaving us with a bitter taste.
Here’s the truth: Sales does not have to feel icky for you or your customers. In fact, with the right approach, sales can be an empowering experience for all.
Bob Moesta, lifelong innovator and coarchitect of the “Jobs to be done” theory, shares his approach for flipping the lens on sales. Bob shifts the focus of sales from selling to helping people buy and make progress in their lives - demand-side sales.
Now, in Demand-Side Sales 101, you’ll learn to really see what your customers see, hear what they hear, and understand what they mean. You’ll not only be a more effective and innovative salesperson - you’ll want to help people make progress.