Try free for 30 days
-
Product-Led Growth
- How to Build a Product That Sells Itself
- Narrated by: Derek Dysart
- Length: 4 hrs and 23 mins
Failed to add items
Add to basket failed.
Add to Wish List failed.
Remove from Wish List failed.
Follow podcast failed
Unfollow podcast failed
Buy Now for $16.99
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
Listeners also picked
-
Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- By: April Dunford
- Narrated by: April Dunford
- Length: 3 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
-
-
Really good
- By Anonymous User on 09-01-2023
-
Escaping the Build Trap
- How Effective Product Management Creates Real Value
- By: Melissa Perri
- Narrated by: Erin deWard
- Length: 6 hrs and 44 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.
-
-
Ok but narration is not great.
- By Jonathon Britton on 14-01-2023
-
Continuous Discovery Habits
- Discover Products That Create Customer Value and Business Value
- By: Teresa Torres
- Narrated by: Teresa Torres
- Length: 7 hrs and 9 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this audiobook, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right. If you want to discover products that customers love—that also deliver business results—this audiobook is for you.
-
-
Discover
- By Sean on 30-01-2024
-
Transformed
- Moving to the Product Operating Model
- By: Marty Cagan
- Narrated by: Marty Cagan
- Length: 10 hrs and 9 mins
- Unabridged
-
Overall
-
Performance
-
Story
Transformed: Moving to the Product Operating Model was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before.
-
-
Pragmatic and inspiring at the same time
- By Alidad on 14-03-2024
-
Inspired
- How to Create Tech Products Customers Love, Second Edition
- By: Marty Cagan
- Narrated by: Marty Cagan
- Length: 7 hrs and 45 mins
- Unabridged
-
Overall
-
Performance
-
Story
How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love.
-
-
A must read to all product people out there
- By Bruno on 30-11-2018
-
Product-Led Onboarding: How to Turn New Users into Lifelong Customers
- Product-Led Growth Series, Book 2
- By: Ramli John
- Narrated by: Ramli John
- Length: 3 hrs and 16 mins
- Unabridged
-
Overall
-
Performance
-
Story
Let’s face it. Today’s users are impulsive and easily distracted. They don’t have the time (or patience) to try and figure things out by themselves. They expect the product to be intuitive, easy, and fast. What’s more, they want more than they paid (or didn’t pay) for, and they want it now.
-
Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- By: April Dunford
- Narrated by: April Dunford
- Length: 3 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
-
-
Really good
- By Anonymous User on 09-01-2023
-
Escaping the Build Trap
- How Effective Product Management Creates Real Value
- By: Melissa Perri
- Narrated by: Erin deWard
- Length: 6 hrs and 44 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.
-
-
Ok but narration is not great.
- By Jonathon Britton on 14-01-2023
-
Continuous Discovery Habits
- Discover Products That Create Customer Value and Business Value
- By: Teresa Torres
- Narrated by: Teresa Torres
- Length: 7 hrs and 9 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this audiobook, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right. If you want to discover products that customers love—that also deliver business results—this audiobook is for you.
-
-
Discover
- By Sean on 30-01-2024
-
Transformed
- Moving to the Product Operating Model
- By: Marty Cagan
- Narrated by: Marty Cagan
- Length: 10 hrs and 9 mins
- Unabridged
-
Overall
-
Performance
-
Story
Transformed: Moving to the Product Operating Model was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before.
-
-
Pragmatic and inspiring at the same time
- By Alidad on 14-03-2024
-
Inspired
- How to Create Tech Products Customers Love, Second Edition
- By: Marty Cagan
- Narrated by: Marty Cagan
- Length: 7 hrs and 45 mins
- Unabridged
-
Overall
-
Performance
-
Story
How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love.
-
-
A must read to all product people out there
- By Bruno on 30-11-2018
-
Product-Led Onboarding: How to Turn New Users into Lifelong Customers
- Product-Led Growth Series, Book 2
- By: Ramli John
- Narrated by: Ramli John
- Length: 3 hrs and 16 mins
- Unabridged
-
Overall
-
Performance
-
Story
Let’s face it. Today’s users are impulsive and easily distracted. They don’t have the time (or patience) to try and figure things out by themselves. They expect the product to be intuitive, easy, and fast. What’s more, they want more than they paid (or didn’t pay) for, and they want it now.
-
The SaaS Playbook
- Build a Multimillion-Dollar Startup Without Venture Capital
- By: Rob Walling
- Narrated by: Rob Walling
- Length: 4 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
Learn how to compete against large competitors and structure your pricing for maximum growth. Discover the four SaaS Cheat Codes that can dramatically accelerate your business's success. Learn how to avoid common mistakes that SaaS founders make and identify the right marketing approaches for your business.
-
-
Fast paced wisdom bombs with no fluff
- By Ben Ramsden on 24-12-2023
-
Empowered
- Ordinary People, Extraordinary Products
- By: Marty Cagan, Chris Jones
- Narrated by: Marty Cagan
- Length: 11 hrs and 9 mins
- Unabridged
-
Overall
-
Performance
-
Story
What is it about the top tech product companies such as Amazon, Apple, Google, Netflix, and Tesla that enables their record of consistent innovation? Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.
-
-
Great book but not always relevant if you don’t work in product
- By Sebastian Alfredsson on 22-12-2022
-
User Story Mapping
- Discover the Whole Story, Build the Right Product
- By: Jeff Patton, Peter Economy - foreword
- Narrated by: Roy McCrerey
- Length: 8 hrs and 19 mins
- Unabridged
-
Overall
-
Performance
-
Story
User story mapping is a valuable tool for software development, once you understand why and how to use it. This insightful book examines how this often misunderstood technique can help your team stay focused on users and their needs without getting lost in the enthusiasm for individual product features. Author Jeff Patton shows you how changeable story maps enable your team to hold better conversations about the project throughout the development process. Your team will learn to come away with a shared understanding of what you’re attempting to build and why.
-
Loved
- How to Rethink Marketing for Tech Products
- By: Martina Lauchengco
- Narrated by: Martina Lauchengco
- Length: 6 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.
-
The Mom Test
- How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
- By: Rob Fitzpatrick
- Narrated by: Rob Fitzpatrick
- Length: 3 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.
-
-
I wish I read this book a few years ago
- By Baqer Mamouri on 29-07-2019
-
Sales Pitch
- How to Craft a Story to Stand Out and Win
- By: April Dunford
- Narrated by: April Dunford
- Length: 2 hrs and 57 mins
- Unabridged
-
Overall
-
Performance
-
Story
World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.
-
The Hard Thing About Hard Things
- Building a Business When There Are No Easy Answers
- By: Ben Horowitz
- Narrated by: Kevin Kenerly
- Length: 7 hrs and 57 mins
- Unabridged
-
Overall
-
Performance
-
Story
Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley’s most respected and experienced entrepreneurs, offers essential advice on building and running a startup--practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one.
-
-
The truth about building a business
- By Stew Glynn on 28-11-2017
-
The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- By: Dan Olsen
- Narrated by: Walter Dixon
- Length: 9 hrs and 54 mins
- Unabridged
-
Overall
-
Performance
-
Story
The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.
-
-
Essential Reading - Product Dev Classic
- By D. Birznieks on 19-09-2016
-
$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- By: Alex Hormozi
- Narrated by: Alex Hormozi
- Length: 6 hrs
- Unabridged
-
Overall
-
Performance
-
Story
This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.
-
-
Constructive steps
- By Anonymous User on 11-04-2024
-
Hooked: How to Build Habit-Forming Products
- By: Nir Eyal, Ryan Hoover
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
-
-
Awful Narration
- By James on 08-03-2016
-
Good Strategy/Bad Strategy
- The Difference and Why It Matters
- By: Richard Rumelt
- Narrated by: Sean Runnette
- Length: 11 hrs and 49 mins
- Unabridged
-
Overall
-
Performance
-
Story
Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to - and approach for - overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy”.
-
-
great starting point for product strategy
- By KJ on 03-03-2022
-
Demand-Side Sales 101
- Stop Selling and Help Your Customers Make Progress
- By: Bob Moesta, Greg Engle - contributor
- Narrated by: Lauren Anthony
- Length: 4 hrs and 34 mins
- Unabridged
-
Overall
-
Performance
-
Story
Bob Moesta, lifelong innovator and coarchitect of the “Jobs to be done” theory, shares his approach for flipping the lens on sales. Bob shifts the focus of sales from selling to helping people buy and make progress in their lives - demand-side sales.
Publisher's Summary
"Product-Led Growth is about helping your customers experience the ongoing value your product provides...and this book shows you how it’s done." (Nir Eyal, author of Hooked and Indistractible)
"As captivating as a good novel, Product-Led Growth is an absolute must-read for SaaS business owners." (Omar Zenhom, CEO, WebinarNinja)
"Why did I just blow $300K promoting a whitepaper?"
That’s the hard question I asked myself but couldn’t answer - after all, we were just following the same old SaaS playbook. Sure, sales cycles were long and acquisition was expensive, but that’s how everybody grew their companies.
But after I helped launch a freemium product that went from 0-100K users in less than 12 months, I realized the traditional way of selling software was deeply flawed.
Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers.
But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it?
You’ll find answers to all of these questions inside this audiobook. In addition, I’ll also show you:
- How to save three to six months of development and hundreds of thousands of dollars by launching a free trial in 24 hours - and why you should do it (Ch. 10)
- Which huge mistake ProfitWell's Patrick Campbell says can "kill your growth and set you up for long-term failure"...and how to avoid making it (Ch. 8)
- How to turn more users into customers with the simple framework I invented - that already drives brands millions in revenue (Ch. 13)
- Why you can't ever stop your churn, but how you can (almost) wipe it out (Ch. 15)
- The four-letter decision framework that will help you nail the right go-to-market strategy and growth model for your SaaS (Ch. 2)
- Which of the four most common SaaS pricing strategies is the only one with long-term viability (Ch. 9)
- What the "Triple-A" sprint cycle is and how to use it to build a sustainable growth process - in just one month (Ch. 12)
- How to stop paying customers from slipping away (Ch. 15)
- The three apocalyptic "tidal waves" that are coming for SaaS companies - and what you must do to survive them (Ch. 1)
- How to make free trial and freemium users hunger to upgrade to paid (Ch. 9)
- The single biggest cause of leaky funnels and how to fix it, fast (Ch. 10)
- Which seven people you need in your "tiger team" to run a successful product-led growth team (Ch. 11)
- The number one thing to improve right now to maximize your customer lifetime value (Ch. 14)
Product-Led Growth also comes packed with "do this, not that" real-life examples from the industry’s biggest brands - as well as a collection of high-converting email scripts you can customize and send out immediately to turn more users into customers.
So, if you are a SaaS founder, key decision-maker, or marketer wondering what your next strategic step should be, order your copy of Product-Led Growth today.
"This is one of my favorite books of 2019." (Zeno Roch, Chief Product Office, Liferay Cloud)
"A must-read book for SaaS founders, especially if you have a self-serve SaaS." (Kaloyan Yankulov, Encharge)
"This book is epic. If you want to know more about how to build a product-led business, you need to read this. Go. Buy. It. Now." (James Gill, CEO, GoSquared)
More from the same
What listeners say about Product-Led Growth
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
-
Overall
-
Performance
-
Story
- Martin Callan
- 26-02-2020
Very timely content and well presented! Buy it
Loved it. I've ordered the hard copy to start working through it. Can't wait to get stuck in some strategy
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!