Modern Marketing

The late Peter Drucker, a leading management thinker, was content to say simply: "Marketing is looking at the business through the customers' eyes". This new guide clarifies exactly what marketing is and how it works, and it explains the techniques involved. For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing, this guide to the fundamentals will be invaluable.

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service...

The success of your business depends on the success of your marketing efforts. If you can identify what customers want, need, and can afford - and give it to them - you will achieve outstanding results.This indispensable guide contains 21 powerful marketing ideas you can use immediately.

The days of simply posting affiliate links and hoping for commissions are over. Today's successful affiliate marketers build trust, create valuable content, understand their audience, and use modern technology to work smarter. In Affiliate Marketing with AI, you'll discover how to combine the power of artificial intelligence with proven affiliate marketing strategies to build a sustainable online business in today's competitive digital world.

Marketing doesn't have to be complicated to be effective. Modern Marketing for Local and Small Brands is a practical guide created specifically for small business owners who want to connect with their audience online without overwhelm, expensive tools, or confusing strategies. This book focuses on clarity, consistency, and genuine connection—the elements that help local brands build trust and long-term visibility. Inside, you'll learn how to clearly define your audience, simplify your message, and communicate in a way that feels natural and approachable.

This is a practical, step-by-step guide to basic marketing concepts. Its goal: to help you create a practical marketing plan for your business using the think/do/measure method of marketing.

Digital Marketing for Modern Businesses is a practical beginner-friendly guide that helps listeners understand the essential foundations of digital marketing in today’s online world. Covering content creation, social media marketing, search visibility, email marketing, audience engagement, and digital growth strategies, this book explains complex marketing concepts in a clear and accessible way for modern businesses and creators.

If you are new to AI and want a practical, no-nonsense guide to using it in sales and marketing, this book is for you. No jargon, no hype, and no assumption that you already know what a parameter or a context window is. This book is for sales and marketing professionals who are still figuring out where AI fits in their day. That includes B2B marketers, enterprise sales reps, marketing ops specialists, revenue ops managers, growth marketers, email marketers, content creators, and anyone whose role touches the buyer journey.

With the rapidly changing world that we live in, a new business or brand is introduced to us each day. Every brand needs a unique marketing strategy to make it big! This easy and compact manual sets out to decode the essential questions about marketing, using wisdom from ancient Indian scriptures to tackle modern marketing challenges.

Built to Last in Direct Selling is a strategy-first handbook for corporate teams and executives looking to create real momentum in today's evolving channel.

What if you knew how to sell on the subconscious level? What if you knew the tactics and techniques that allowed you to penetrate through your customer’s conscious faculty and reach them on a deep and influential level? What if you knew exactly how to produce the emotional reaction that would cause them to buy? What if you knew how to read your customer’s body language so well that you could lead them to the decision you wanted, with ease? Listen to find out more.

Transporting listeners back to a dramatic time in the late 1800s, Dobrow spotlights a trio of men who reshaped our image of the West and earned national fame: John M. Burke of Buffalo Bill's Wild West, Tody Hamilton of the Barnum & Bailey Circus, and Moses P. Handy of the World's Columbian Exposition in Chicago. Drawing on scores of original source materials, Dobrow brings to light the surprisingly sophisticated techniques of these Gilded Age press agents.

Unlock the secrets to mastering modern marketing with Strategic Influence. Dive into a practical exploration of the latest strategies that are transforming the business landscape. From the digital frontier to the analytics powerhouse, this book guides you through essential skills needed to captivate audiences and build lasting brand loyalty.

Marketing leaders are suffocating under the weight of more data, more choices, and more to-dos. And there’s no technology or tool that will save us. The good news? We can save ourselves. The Monster That Ate Marketing details the principles, practices, and mindset that marketing leaders can use to bring focus and fun back to their work. Based on lessons learned over decades as a start-up founder and marketing consultant, Jeff Reynolds provides practical ways of thinking about—and designing—a high-impact, modern marketing department.

Unlock the secrets to authentic real estate conversations: This book is tailor-made for real estate agents eager to forge genuine heartfelt connections about their business more often. Discover proven strategies to engage and connect with more people about your brand, empowering you to have effortless conversations about real estate that will leave your listeners asking for more.

La IA puede analizar datos a gran escala, pero la intuición, la estrategia y la creatividad humanas siguen siendo irremplazables. En lugar de temer a la IA, aprende a aprovechar su poder como tu mejor aliada. Marketing Digital en la Era de la Inteligencia Artificial te mostrará cómo integrar la IA en tu trabajo y mantenerte a la cabeza en un sector en constante cambio.

Do you struggle with addiction to social media and can't go a minute without scrolling on your phone? Are you controlled by the endless, irrelevant notifications on your smartphone? Discover how to rid yourself of social media addiction, regain control of your time and attention, and learn how to make social media work for you instead of against you! In this social media bundle, you're going to finally say good-bye to social media addiction and discover powerful social media marketing secrets that will help you grow your business and line your pockets and bank accounts with cash.

Create Togetherness encourages B2B leaders to examine the relationship between sales and marketing and head toward alignment. The misalignment of these two departments has resulted in companies falling behind their competitors by failing to acknowledge a structural flaw responsible for a significant loss in revenue. For companies wanting to accelerate revenue growth and advance in the B2B marketplace, sales and marketing alignment expert Jeff Davis offers a step-by-step guide for sales and marketing to join forces.

We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong.

The Forecaster Method is the proven system to accurately evaluate, forecast, and scale your digital marketing. Learn the secret method used by digital masterminds to market (and grow) multi-million dollar businesses without wasting a penny. With The Forecaster Method, you'll be able to cut your marketing budget, while simultaneously improving results and reinvesting in the areas that matter.