Modern Selling

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service...

Built to Last in Direct Selling is a strategy-first handbook for corporate teams and executives looking to create real momentum in today's evolving channel.

Whether you are new to selling, a seasoned seller, a revenue leader, or considering getting into the selling profession, Infinite Selling will make you sit up and think differently. It addresses, head-on, the need for change in selling, away from just clever sales techniques and aggressive language, towards a true profession and one that anyone should be proud to be part of.

While a Vice President at Salesforce, David Priemer had an epiphany: The very sales tactics his team was using were not working on him. While the company — and his entire profession — was acting with more than enough gusto, they lacked emotional awareness and empathy. Put simply: They were not selling the way they buy.

Utilizing the Concepts of Modern Automotive Sales will increase both volume and gross profit for any and all consultants who choose to take the time and master the strategies, tactics, and word tracks presented. The sales process used for decades in the automotive sales industry has long been proven and effective. Moving into the 2020s, with all of the resources and data available to the consumer, the time is now for an augmentation of sorts.

Close high-stakes B2B sales and protect your pricing margins without resorting to aggressive, manipulative tactics. Whether you are commuting to a make-or-break pitch or navigating complex procurement games, this empowering audio experience provides the calm authority needed to transform...

The ultimate account-based sales guide for the modern digital seller. SPEAR Selling is the battle-tested process for both sales leaders and sales professionals to leverage in their pursuit for greater account-based sales results.

Experienced sales professionals and those new to the game agree: selling can be tough. And today, it’s as challenging as ever. In recent years, there’s been an explosion in new products and services. Prospects and customers are inundated with offers, pitches, and proposals, and changes in the economy have made buyers more sophisticated, cautious, and deliberate in their purchases.

Close deals and build lasting trust with skeptical buyers without using outdated, high-pressure sales scripts. Whether you are prepping for a major pitch on your morning commute or trying to overcome call reluctance, this empowering guide shifts your approach from pushing products to solving...

Trace the gripping history of marketing and consumer psychology to master the invisible forces shaping our desires. From the chaotic shouts of ancient marketplaces to the hyper-targeted algorithms of social media, the evolution of advertising is the ultimate story of human ambition. This...

The Elite Sales System is your step-by-step blueprint to consistently fill your pipeline, build trust with ease, and close deals like the top 1 percent of sales professionals—without pressure, burnout, or guesswork. Written by high-performance sales trainer Marcus Chan, this book breaks down the exact modern strategies and frameworks used by elite closers in today's market.

Close more deals and generate revenue with honest sales strategies for the reluctant professional. Forget pushy scripts and high-pressure tactics that feel fake or manipulative. Whether you are launching a startup or scaling a consulting business, you can instantly conquer call reluctance and...

Are you an enterprise sales leader who wants to move up the leader board and become a Top Seller? Do you want to learn proven sales tactics from one of the elite sellers and performance coaches today? Do you want to discover how you can stay at the forefront of our rapidly evolving modern economy and adapt your sales techniques to the digital age?

Do you want to get into sales and learn the must-know tools and tricks of the trade? Do you want to discover the strategies you need to build rapport, create trust, make a stellar first impression, and land your first sale? If so, then this book is for you!

Create Togetherness encourages B2B leaders to examine the relationship between sales and marketing and head toward alignment. The misalignment of these two departments has resulted in companies falling behind their competitors by failing to acknowledge a structural flaw responsible for a significant loss in revenue. For companies wanting to accelerate revenue growth and advance in the B2B marketplace, sales and marketing alignment expert Jeff Davis offers a step-by-step guide for sales and marketing to join forces.