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Selling the Invisible

A Field Guide to Modern Marketing

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Selling the Invisible

By: Harry Beckwith
Narrated by: Jeffrey Jones
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SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

  • Greatness May Get You Nowhere
  • Focus Groups Don'ts
  • The More You Say, the Less People Hear &
  • Seeing the Forest Around the Falling Trees.
©2008 Harry Beckwith; (P)2008 Hachette Audio Marketing Marketing & Sales Sales & Selling Business Modern Marketing
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Helpful bites of marketing and branding common sense. Written for service providers, but has broader relevance.

Relevant to more than just service providers

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This audible version is very short version of the original book. I found the original book is excellent but this version skips so many parts and sections that sometimes it hard to understand.

Very short and confusing

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.