Field Marketing

The Simple, Repeatable Process for Clarifying Your Message and Launching a Messaging Campaign That Works Every company has a process for its finances, its hiring, and its operations. Almost none have a process for clarifying and launching their message. Customers buy after hearing words that...

Why are so many great coaches struggling to get clients? Most coaches spend years learning how to help people, but very little time learning how to attract clients. They can't clearly explain what makes their coaching valuable, and their marketing isn't bringing in enough business. Meanwhile...

Thinking about launching a new career or progressing in your existing career as a field application engineer or a technical sales professional? Do you dream of a career visiting and helping engineers in multiple industries, international travel, and a great salary earned using your ever-increasing technical knowledge? If so, then this is the audiobook for you. This audiobook contains a set of hard-and-fast rules and techniques that will propel you out of your engineering comfort zone and into the exciting world of sales.