Showing results by publisher "----RM Alexander" in Marketing

Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, and more, to use in "ordinary" businesses.

Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.

کافه بیزینس، پادکستی از Persian Horizon برای کارآفرینان و استارتاپ‌هایی‌ست که می‌خواهند وارد بازارهای بین‌المللی شوند و رشد جهانی را تجربه کنند.در هر اپیزود، به موضوعات کلیدی برای توسعه کسب‌وکار در خارج از ایران می‌پردازیم:- بررسی استراتژی‌های ورود به بازار (Market Entry)- تحلیل SWOT و ارزیابی فرصت‌ها- جذب سرمایه بین‌المللی و صادرات- ...

Decisions at the Fulcrum is a show where pivotal moments of crisis are covered with depth and breadth, to explain why the communication that transpires within organizations and groups is central to the process and outcomes of organizational change and tenacity. Each episode unpacks a turning point—a brand pivot, a bold leadership move, a course correction. The show explores pivotal decision moments. Through layered storytelling and applied research moments, Dr. William Hoffman navigates through coy tensions and catalytic decisions that reshape brands, industries, institutions, and the ...

In today’s highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit - stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and messaging.

En El sistema SURGE, el prolífico autor de libros para pequeñas empresas Mike Michalowicz comparte el proceso de cinco pasos para identificar tendencias en tu mercado. Después de leer sus historias desde las trincheras y su enfoque sensato, te darás cuenta de que no necesitas esperar a un golpe de suerte.

Cutting-edge marketing news and advice for (and from) brands, founders, and marketing executives.

R3BELS revolutionizes the way you consume marketing content. Discover our audio blog, where we transform our latest articles into immersive listening experiences thanks to NotebookLM's artificial intelligence. The cutting edge of marketing, now also for your ears!

Welcome to Campaign Confessions, the podcast that uncovers the real stories behind the brands you know and love - or love to hate. Hosted by Lizzie and Peppi from Sunny Advertising, we’re talking all things PR, advertising and socials. From the campaigns that nailed it to the ones that missed the mark, we’re pulling back the curtains on what it really takes to create the stories shaping our world. So, whether you’re in the industry or just curious about what happens behind the scenes, this is the place to be. It’s time for Campaign Confessions...

The U of Digital Live! Podcast is where marketing and ad industry news gets decoded—minus the buzzwords, plus real insight. Each week, we break down the biggest stories and boldest opinions in a way that actually makes sense. It’s sharp, unfiltered, and way more engaging than your average industry pod. And the best part? You’re part of it! This is one of the only shows where the audience joins the conversation live—sharing hot takes, asking questions, and shaping the discussion as it happens. If you’re in the ad game (or just trying to make sense of it) this is your front-row seat.

Rise & Rank w/ RankPast: Google Business Profile Edition. Ready to turn your local business into a Google Maps magnet? Rise & Rank w/ RankPast is your go-to podcast for mastering the art (and science) of Google Business Profile optimization—without the jargon, stress, or boring SEO lectures. Hosted by two charismatic marketers (and their occasionally opinionated pug), this series serves up bite-sized, binge-worthy episodes packed with strategies, stories, and a healthy dose of laughs. From boosting your local visibility to fixing profile mistakes you didn’t know were hurting you, we cover ...

Introducing The Authority Formula Podcast, the ultimate resource for entrepreneurs, business owners, and executives who are ready to rise above the noise and elevate their credibility, grow their brand, and drive increased revenue. Hosted by George Wright III, in collaboration with Valiant CEO Magazine, this podcast brings you the strategies and insights you need to thrive in a world where standing out has never been more challenging.In today’s fast-paced marketplace, the obstacles to success are more difficult than ever before. With the shortened attention spans of consumers and a crowded, ...

A podcast that highlights the communities of Lewisville and Clemmons and the awesomeness within them.

Vad rör sig egentligen i huvudet på en soloprenör? En hel del, ska vi tala om! Från briljanta idéer, stora insikter och kreativa highs till tvivel, motstånd och jakten på hållbar balans som kvinnlig företagare. Det här är podden där vi – Nicole Soraya och Andréa Julie – släpper in dig i våra hjärnor och utforskar soloprenörslivets alla nyanser tillsammans. Ofiltrerat, ärligt och alltid med glimten i ögat. _____ Vill du fortsätta samtalet med oss och lära dig mer om hur du kan bygga ett frihetsföretag som inte bara är lönsamt – utan som också känns rätt hela ...

Hosted by Jesse Dolan, Luminate Local is the go-to podcast for small business owners who want to grow and compete online using proven digital strategies. This show dives deep into local SEO, search engine optimization, website design, online marketing, and AI-powered tools to help you rank higher on Google, drive more leads, and convert visitors into customers. Each episode delivers clear, actionable tactics for improving visibility, building trust, and getting results. You’ll hear expert guest interviews offering insights on everything from keyword research to social media strategies, along...

Business books are packed with powerful ideas, insights and strategies that all of us can use to get smart, get inspired and even get ahead. The problem is...There are way too many of them...and when you find one you want to read, carving out the time isn’t easy.So, we're gathering successful minds to pick a business book they loved — and share three parts that inspired them most. The parts they dogeared because they were just that impactful.It’s a modern approach to micro-learning designed to arm you with actionable takeaways and lessons – fast – straight from the pages of the ...

Welcome to Monetize My City, the podcast where we simplify digital marketing for local businesses using the latest AI tech, automation, and real-world insights. Hosted by Greg Tresler, we cut through the noise and get straight to the raw, real stories of entrepreneurs, and innovative minds shaping the future of business growth.Expect practical advice, cutting-edge strategies, and authentic conversations—all geared toward helping local owner-operators maximize revenue effortlessly. If you're ready to harness technology, streamline your marketing, and transform your business, hit play and join...

Inside the minds of the people building the most iconic consumer brands of tomorrow.This podcast is for the curious, the creative, and the cult-brand-obsessed.Hosted by Anya Evans - founder of @venturemuse.club, former VC, and brand strategist - each episode dives deep into what it really takes to build and back transformative consumer brands. No fluff, no founder worship - just sharp insights, honest conversations, and stories from the frontlines of brand building, investing, and everything in between.Whether you're a founder scaling a consumer business, an operator navigating growth, or an ...

Welcome to Wise Wednesday, a podcast where we go beyond marketing tactics and brand buzzwords to uncover the stories that shape creative and business professionals. Hosted by Jake Britton, founder of Wise Bear Creative, each episode dives into honest conversations with marketers, creators, and entrepreneurs about how they got here—and what they’ve learned along the way.This isn’t your average marketing podcast. We’re not chasing vanity metrics or pretending it’s all been smooth sailing. We talk about the grind, the pivots, the personal breakthroughs, and the moments that tested ...

R3BELS revoluciona la forma en que consumes contenido de marketing. Descubre nuestro audio blog, donde transformamos nuestros artículos más recientes en experiencias auditivas envolventes gracias a la inteligencia artificial de NotebookLM. ¡La vanguardia del marketing, ahora también para tus oídos!