Showing titles in Marketing

Over the past 20 years, category creation and category design has gone from being a little-known "positioning" secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders, Fortune 500 executives, Silicon Valley entrepreneurs, marketers, and even the next generation of digital creators.

If you're a cleaning business owner, you know how hard it is to find good customers who are willing to pay your prices! I've spent the last 12 years learning how to grow and scale my once failing business. Now I'm sharing all of my secrets to help cleaning business owners just like you! My mission is to give you the confidence and tools you need to build the business and life you've always dreamed of!

In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: “Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.You also generate a vital metric: your Net Promoter Score.

Marvel Homes offers cutting-edge passive house design in Australia, setting the benchmark for sustainable and energy-efficient living. Our innovative designs prioritize eco-friendliness, leveraging advanced insulation, ventilation, and solar technology to minimize energy consumption. These homes are meticulously crafted to maintain a constant, comfortable temperature year-round, reducing your reliance on heating and cooling systems. With a commitment to environmental responsibility, Marvel Homes' passive house design in Australia not only lowers utility bills but also contributes to a greener ...

What if you could turn your email list into a goldmine-one that generates sales on autopilot, builds unshakable customer loyalty, and keeps your audience eagerly awaiting your next message? Email marketing isn't dead-it's more powerful than ever. But most businesses are doing it all wrong. Sending bland, forgettable emails. Ignoring the psychology behind why people open, read, and click. Missing out on automation that could be driving sales 24/7.

In a post-pandemic, up or down economy, it's harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins.

Just Kennedy with a mic and what's working right now to make sales of online courses, coaching and memberships - with email marketing.

Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.

Have a passion project you want to share with world? Something amazing you always wanted to do, but don't know how to reach an audience? Trying to grow a following for your blog, YouTube channel, podcast, social platform or eComm business? Then let this audiobook walk you through SassyZenGirl's proven seven-step formula to go from zero (followers) to influencer status in just a few months! Learn how to grow a following of raving fans as one of the top influencers in your field - even if you are brand new, have no clue about marketing, and not a single follower yet!

Welcome to Everything Email Marketing, the audio blogcast of Get to the Inbox by SuretyMail, the original email deliverability assistance company. What is an audio blogcast? You know how some people love to listen to audio books, rather than reading the book? Well, an audio blogcast is to a blog as an audio book is to the book! The Everything Email Marketing podcast is the audio blogcast of the Get to the Inbox by SuretyMail blog, which you can visit at blog.gettotheinbox.com.

The podcast for global marketers to hear experts talk about opportunities and challenges in increasing multilingual lead gen and revenue. Explore the highs and lows and then delve into best practices for strategies, technologies, processes and quality for translation, transcreation, localization and more.

Join Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She’ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School.

Are you struggling to grow your business? No matter what your definition of success is, each one of us out there has the dream of being successful. Maybe you want to be an entrepreneur, speaker, coach, or writer. Maybe you just have the dream of making good, passive income. Book Launch reveals the proven approach that all the top experts and millionaires are using to become successful: writing your own best-selling book.

Welcome to "The Bread Winner Podcast," the show for microbakery owners who want to create a successful microbakery without spending every waking minute in the kitchen. I'm Caroline Bower, and I bake over 100 loaves a week from my home while still getting 8 hours of sleep and having time to be fully present in the important moments with my family. If you're looking to build a thriving sourdough business from your home, you're in the right place. Every Monday and Thursday, I'll be sharing new episodes packed with practical advice on everything from marketing and sales to process optimization and...

In Launching & Building a Brand for Dummies, Amy Will covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off.

Welcome to The ADHD CEO - the podcast for high-achieving ADHDpreneurs who are DONE forcing themselves into neurotypical business strategies that don’t stick. If you’ve ever felt like: ✅ Sales feel like panic launching, then disappearing. ✅ You overthink, tweak, and second-guess instead of selling. ✅ “Just be consistent” doesn’t work for your brain. ✅ You need a business that runs even when you need a break. I break down dopamine-driven sales, ADHD-proof business strategies, and real talk on scaling without burnout. Subscribe now and let’s make sales work for YOU.

Buyers today have knowledge at their fingertips and most of their information gathering will routinely happen before you even walk through the door or get them on the phone. Armed with information, their guard is up - and they are skeptical. Today, anyone buying anything relies on reviews and feedback shared by strangers and often trust those anonymously posted experiences more than the claims made by the providers of the products or services themselves. They expect to see the full picture and find out all of the pros and cons before making any purchase.

If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business - listen to your brand. Stop Listening to the Customer offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world.

Instant bonding, instant communication, and how to get your network marketing prospects to fully understand and act on your message = fun! This is the most fun of the 25 skills of network marketing. Our prospects have a different point-of-view than we do. So how do we give them our message in a way they "get it" and enjoy it?

数ある「わかりやすい」と名のつく本の中でも、この本は本当にわかりやすい！ わずか数時間で理論を理解し、実践するところまで最短距離で辿りつける、 マーケティングを学んでみたい、仕事でマーケティングの知識を生かしたいというあなたに最適の1冊です。