Showing results by narrator "Aaron Fraser" in All Categories

In Cliché, entrepreneur, business growth consultant, and breakthrough coach Ian Watts digs beneath the surface to reveal the wisdom hiding in plain sight. With the research assistance of a practicing psychiatrist, Ian shows how seemingly overused sayings can become powerful tools for a healthy mindset, greater drive, and lasting joy.

Whether you're a weekend warrior, content creator, amateur racer, or privateer professional, this guide provides the proven strategies to land sponsorships, grow your audience, and create long-term opportunities—without needing to be a pro athlete or social media celebrity. The book breaks down how sponsorships really work, debunking common myths and teaching riders how to position themselves as valuable marketing assets. It goes beyond just securing free gear, showing how to leverage social media, build an engaged audience, and activate sponsorships that generate real value for brands.