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Better Brand Health
- Measures and Metrics for a How Brands Grow World
- By: Jenni Romaniuk
- Narrated by: Cat Gould
- Length: 8 hrs and 4 mins
- Unabridged
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Jenni Romaniuk's latest book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer from being not fit for...
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Thorough and clear
- By Jack Ball on 04-02-2024
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Better Brand Health
- Measures and Metrics for a How Brands Grow World
- Narrated by: Cat Gould
- Length: 8 hrs and 4 mins
- Release date: 13-06-2023
- Language: English
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