Showing results by publisher "Audible Studios" in Consumer Behaviour & Market Research
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The Membership Economy
- Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
- By: Robbie Kellman Baxter
- Narrated by: Tom Pile
- Length: 8 hrs and 12 mins
- Unabridged
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If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy, an increasingly popular model that author Robbie Kellman Baxter sees as the inevitable result of technological advancements, social trends, and a generation in transition. The Membership Economy argues that we are now moving away from ownership, but we still want the benefits that come with access.
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excellent and detailed
- By Ashley Jessen on 03-08-2016
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The Membership Economy
- Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
- Narrated by: Tom Pile
- Length: 8 hrs and 12 mins
- Release date: 19-04-2016
- Language: English
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Misbehaving
- The Making of Behavioral Economics
- By: Richard H. Thaler
- Narrated by: L. J. Ganser
- Length: 13 hrs and 35 mins
- Unabridged
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Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth - and change the way we think about economics, ourselves, and our world.
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interesting and entertaining
- By Rhetta on 17-05-2016
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Misbehaving
- The Making of Behavioral Economics
- Narrated by: L. J. Ganser
- Length: 13 hrs and 35 mins
- Release date: 18-05-2015
- Language: English
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How Brands Grow
- What Marketers Don't Know
- By: Byron Sharp
- Narrated by: Daniel May
- Length: 6 hrs and 34 mins
- Unabridged
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This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
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Great content, poor narration
- By Tory Angele on 20-12-2022
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How Brands Grow
- What Marketers Don't Know
- Narrated by: Daniel May
- Length: 6 hrs and 34 mins
- Release date: 04-02-2014
- Language: English
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Affluenza
- How Over-Consumption Is Killing Us - And How We Can Fight Back
- By: John de Graaf, David Wann, Thomas H. Naylor
- Narrated by: Joe Barrett
- Length: 9 hrs and 5 mins
- Unabridged
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The 2008 economic collapse proved how resilient and dangerous affluenza can be. Now in its third edition, this audiobook can safely be called prophetic in showing how problems ranging from loneliness, endless working hours, and family conflict to rising debt, environmental pollution, and rampant commercialism are all symptoms of this global plague.
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More a lecture than a book
- By Anonymous User on 14-08-2022
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Affluenza
- How Over-Consumption Is Killing Us - And How We Can Fight Back
- Narrated by: Joe Barrett
- Length: 9 hrs and 5 mins
- Release date: 11-11-2014
- Language: English
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The Advertising Effect
- By: Adam Ferrier, Jennifer Fleming
- Narrated by: Nigel Carrington
- Length: 9 hrs and 47 mins
- Unabridged
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In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
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I stumbled across this and liked it immediately!
- By Kindle Customer on 12-04-2022
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The Advertising Effect
- Narrated by: Nigel Carrington
- Length: 9 hrs and 47 mins
- Release date: 16-09-2014
- Language: English
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Happy Money
- The Science of Smarter Spending
- By: Elizabeth Dunn, Michael Norton
- Narrated by: B.J. Harrison
- Length: 5 hrs and 29 mins
- Unabridged
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Happy Money offers a tour of new research on the science of spending. Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.
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Happy Money
- The Science of Smarter Spending
- Narrated by: B.J. Harrison
- Length: 5 hrs and 29 mins
- Release date: 21-10-2013
- Language: English
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Randomistas
- How Radical Researchers Changed our World
- By: Andrew Leigh
- Narrated by: P. J. Ochlan
- Length: 8 hrs and 22 mins
- Unabridged
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In Randomistas, Andrew Leigh tells the stories of radical researchers who overturned conventional wisdom in medicine, politics, economics, law enforcement and more. From finding the cure to scurvy to discovering what policies really improve literacy rates, randomistas have shaped life as we know it - but they often had to fight to conduct their trials and have their findings implemented. In the tradition of Malcolm Gladwell, Randomistas is a brilliant and entertaining exploration of a hidden but vital foundation of modern life.
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Randomistas
- How Radical Researchers Changed our World
- Narrated by: P. J. Ochlan
- Length: 8 hrs and 22 mins
- Release date: 14-08-2018
- Language: English
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The Mobile Wave
- How Mobile Intelligence Will Change Everything
- By: Michael Saylor
- Narrated by: LJ Ganser
- Length: 8 hrs and 43 mins
- Unabridged
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The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it’s impossible for us to see it all, even though we are all immersed in it. Saylor explains that the current generation of mobile smart phones and tablet computers has set the stage to become the universal computing platform for the world. In the hands of billions of people and accessible anywhere and anytime, mobile computers are poised to become an appendage of the human being and an essential tool for modern life.
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The Mobile Wave
- How Mobile Intelligence Will Change Everything
- Narrated by: LJ Ganser
- Length: 8 hrs and 43 mins
- Release date: 20-05-2013
- Language: English
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Big Data in Practice
- How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results
- By: Bernard Marr
- Narrated by: Piers Hampton
- Length: 7 hrs and 25 mins
- Unabridged
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The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective.
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Good but not great
- By Jacqui on 23-01-2018
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Big Data in Practice
- How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results
- Narrated by: Piers Hampton
- Length: 7 hrs and 25 mins
- Release date: 15-08-2017
- Language: English
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Mixed Signals
- How Incentives Really Work
- By: Uri Gneezy
- Narrated by: Jonathan Todd Ross
- Length: 9 hrs and 27 mins
- Unabridged
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An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world.
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Mixed Signals
- How Incentives Really Work
- Narrated by: Jonathan Todd Ross
- Length: 9 hrs and 27 mins
- Release date: 21-03-2023
- Language: English
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The Happiness Industry
- How the Government and Big Business Sold Us Well-Being
- By: William Davies
- Narrated by: Jack Hawkins
- Length: 8 hrs and 31 mins
- Unabridged
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What was a Buddhist monk doing at the 2014 World Economic Forum in Davos lecturing the world's leaders on mindfulness? Why do many successful corporations have a chief happiness officer? What can the chemical composition of your brain tell a potential employer about you? In the past decade, governments and corporations have become increasingly interested in measuring the way people feel: the Happiness index, Gross National Happiness, well-being and positive psychology have come to dominate the way we live our lives.
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The Happiness Industry
- How the Government and Big Business Sold Us Well-Being
- Narrated by: Jack Hawkins
- Length: 8 hrs and 31 mins
- Release date: 14-04-2016
- Language: English
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Phishing for Phools
- The Economics of Manipulation and Deception
- By: George A. Akerlof, Robert J. Shiller
- Narrated by: Bronson Pinchot
- Length: 7 hrs and 11 mins
- Unabridged
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Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize-winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm as well as help us. As long as there is profit to be made, sellers will systematically exploit our psychological weaknesses and our ignorance through manipulation and deception.
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Capstone for three masters
- By Bob Engwicht on 04-03-2023
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Phishing for Phools
- The Economics of Manipulation and Deception
- Narrated by: Bronson Pinchot
- Length: 7 hrs and 11 mins
- Release date: 09-02-2016
- Language: English
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Emotional Branding
- The New Paradigm for Connecting Brands to People
- By: Marc Gobe
- Narrated by: DeMario Clarke
- Length: 12 hrs and 42 mins
- Unabridged
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Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.
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Captivating
- By Karley Beadman on 15-07-2016
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Emotional Branding
- The New Paradigm for Connecting Brands to People
- Narrated by: DeMario Clarke
- Length: 12 hrs and 42 mins
- Release date: 28-02-2013
- Language: English
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Chief Culture Officer
- How to Create a Living, Breathing Corporation
- By: Grant McCracken
- Narrated by: Fred Berman
- Length: 6 hrs and 33 mins
- Unabridged
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Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends, from sneakers to slow food to preppies, while developing a systematic understanding of the deep waves of culture in America and the world. The CCOs professionalism would allow the corporation to see coming changes, even when they only exist as the weakest of signals.
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Chief Culture Officer
- How to Create a Living, Breathing Corporation
- Narrated by: Fred Berman
- Length: 6 hrs and 33 mins
- Release date: 16-12-2009
- Language: English
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Black Ops Advertising
- Native Ads, Content Marketing, and the Covert World of the Digital Sell
- By: Mara Einstein
- Narrated by: Tamara Marston
- Length: 7 hrs and 49 mins
- Unabridged
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Black Ops Advertising dissects this rapid rise of "sponsored content," a strategy whereby advertisers have become publishers and publishers create advertising - all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements.
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Black Ops Advertising
- Native Ads, Content Marketing, and the Covert World of the Digital Sell
- Narrated by: Tamara Marston
- Length: 7 hrs and 49 mins
- Release date: 13-09-2016
- Language: English
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What Is the Business of Literature?
- By: Richard Nash
- Narrated by: Richard Nash
- Length: 1 hr and 15 mins
- Unabridged
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This is the story of publishing as you've never heard it before, told by one of the most provocative and informed voices building its future. It's the tale of prophets and storytellers, of entrepreneurs and shop-owners, of those who fashioned the world of book publishing as we know it.
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What Is the Business of Literature?
- Narrated by: Richard Nash
- Length: 1 hr and 15 mins
- Release date: 21-01-2015
- Language: English
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Willful
- How We Choose What We Do
- By: Richard Robb
- Narrated by: Stephen Bowlby
- Length: 5 hrs and 41 mins
- Unabridged
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Why do we do the things we do? The classical view of economics is that we are rational individuals, making decisions with the intention of maximizing our preferences. Behaviorists, on the other hand, see us as relying on mental shortcuts and conforming to preexisting biases. Richard Robb argues that neither explanation accounts for those things that we do for their own sake, and without understanding these sorts of actions, our picture of decision‑making is at best incomplete.
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Willful
- How We Choose What We Do
- Narrated by: Stephen Bowlby
- Length: 5 hrs and 41 mins
- Release date: 12-11-2019
- Language: English
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A vida secreta dos clientes [The Secret Life of Customers]
- Uma história sobre o misterioso comportamento dos consumidores: quem são, por que os perdemos e como trazê-los de volta [A Detective Story About Solving the Mystery of Customer Behavior]
- By: David S. Duncan
- Narrated by: Roberto Rocha
- Length: 5 hrs and 44 mins
- Unabridged
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Uma história sobre o misterioso comportamento dos consumidores: quem são, por que os perdemos e como trazê-los de volta. Uma nova abordagem para compreender o que o cliente realmente quer, hoje e no futuro. Os clientes podem ser um verdadeiro mistério–e para desvendar seu comportamento é preciso pensar como um detetive. Neste audiolivro, David S. Duncan conta a história da rede fictícia de cafés Tazza, que está perdendo sua clientela mais fiel às vésperas de abrir o capital na bolsa.
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A vida secreta dos clientes [The Secret Life of Customers]
- Uma história sobre o misterioso comportamento dos consumidores: quem são, por que os perdemos e como trazê-los de volta [A Detective Story About Solving the Mystery of Customer Behavior]
- Narrated by: Roberto Rocha
- Length: 5 hrs and 44 mins
- Release date: 30-04-2024
- Language: Portuguese
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Non-member price: $19.99 or 1 Credit
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La Responsabilidad Corporativa Vista por los “Millennials” (Narración en Castellano) [Corporate Responsibility as Seen by Millennials]
- By: Marco Giarratana
- Narrated by: Jordi Salas
- Length: 5 mins
- Unabridged
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Resulta clave para las empresas conocer cómo la generación ‘millennial’ entiende y percibe las acciones de responsabilidad corporativa. Sin duda, las acciones cercanas y vinculadas al negocio principal ayudan a atraer el talento y a satisfacer las demandas de este público como consumidor de productos y servicios.
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La Responsabilidad Corporativa Vista por los “Millennials” (Narración en Castellano) [Corporate Responsibility as Seen by Millennials]
- Narrated by: Jordi Salas
- Length: 5 mins
- Release date: 19-11-2020
- Language: Spanish
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Qué es el Marketing de contenidos (Narración en Castellano) [What Is Content Marketing?]
- By: ISDI Digital Talent
- Narrated by: Juan Arenas
- Length: 6 mins
- Unabridged
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Según el Content Marketing Institute, el marketing de contenidos puede definirse como "una técnica de comercialización que consiste en crear y distribuir contenidos valiosos, relevantes y coherentes para atraer y adquirir una audiencia claramente definida, con el objetivo de impulsar una acción de compra por parte de los clientes".
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Qué es el Marketing de contenidos (Narración en Castellano) [What Is Content Marketing?]
- Narrated by: Juan Arenas
- Length: 6 mins
- Release date: 29-10-2020
- Language: Spanish
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