Showing titles in Advertising
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The Choice Factory
- 25 Behavioural Biases That Influence What We Buy
- By: Richard Shotton
- Narrated by: Simon Cole
- Length: 5 hrs and 1 min
- Unabridged
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Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.
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A fantastic entry point for learning about biases
- By Ben on 09-06-2022
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The Choice Factory
- 25 Behavioural Biases That Influence What We Buy
- Narrated by: Simon Cole
- Length: 5 hrs and 1 min
- Release date: 24-08-2018
- Language: English
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Non-member price: $22.99 or 1 Credit
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For the Culture
- The Power Behind the World's Most Successful Brands, from Apple to Beyoncé
- By: Marcus Collins
- Narrated by: Cary Hite
- Length: 9 hrs and 32 mins
- Unabridged
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We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behaviour. To effectively engage with communities we first need to think hard about what we will contribute to those communities and how we align with their core values.
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For the Culture
- The Power Behind the World's Most Successful Brands, from Apple to Beyoncé
- Narrated by: Cary Hite
- Length: 9 hrs and 32 mins
- Release date: 11-05-2023
- Language: English
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Non-member price: $19.75 or 1 Credit
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Magnetic Marketing
- How to Attract a Flood of New Customers That Pay, Stay, and Refer
- By: Dan S. Kennedy
- Narrated by: Rusty Shelton
- Length: 3 hrs and 53 mins
- Unabridged
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Magnetic Marketing® is a radical, dramatically different sea-change in the way new customers, clients, patients, or prospects are attracted and in the way products, services, businesses, and practices are advertised. It is a “change movement” that has established itself in over 136 different niches, business categories, industries, and professions, but is still also a “best kept secret”.
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Didn’t really explain anything
- By Stuart Clark on 01-10-2020
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Magnetic Marketing
- How to Attract a Flood of New Customers That Pay, Stay, and Refer
- Narrated by: Rusty Shelton
- Length: 3 hrs and 53 mins
- Release date: 29-11-2018
- Language: English
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Brainfluence
- 100 Ways to Persuade and Convince Consumers with Neuromarketing
- By: Roger Dooley
- Narrated by: Mark Ashby
- Length: 7 hrs and 14 mins
- Unabridged
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Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.
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Brainfluence
- 100 Ways to Persuade and Convince Consumers with Neuromarketing
- Narrated by: Mark Ashby
- Length: 7 hrs and 14 mins
- Release date: 09-07-2020
- Language: English
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Influence
- 47 Forbidden Psychological Tactics You Can Use to Motivate, Influence and Persuade Your Prospect
- By: Dan Lok
- Narrated by: Dan Lok
- Length: 3 hrs and 34 mins
- Unabridged
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Imagine knowing how the human mind works, having the power to influence and motivate people at will to buy your products and services. What would that be worth to you? As you listen to this audiobook, you will experience first-hand and quickly discover highly controversial persuasion secrets that will boggle your mind, and the mind of any prospect you target. I'll reveal 47 ways you can use psychological tactics to induce people to pull out their credit cards and buy from you.
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Fake guru stuff
- By Mo on 03-09-2021
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Fascinate, Revised and Updated
- How to Make Your Brand Impossible to Resist
- By: Sally Hogshead
- Narrated by: Sally Hogshead
- Length: 7 hrs and 39 mins
- Unabridged
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A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior - fascination - and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we have only seconds to compete?
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Well spoken and useful ideas
- By Ros Boundy on 11-07-2023
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Fascinate, Revised and Updated
- How to Make Your Brand Impossible to Resist
- Narrated by: Sally Hogshead
- Length: 7 hrs and 39 mins
- Release date: 26-04-2016
- Language: English
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Future Demand
- Why Building Your Brand Among Tomorrow's Customers Is the Key to Start-up Success
- By: James Hurman
- Narrated by: James Hurman
- Length: 2 hrs
- Unabridged
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A start-up comes to market with a new product. Using cost-effective digital marketing, they get their solution in front of those customers. Growth happens exponentially. VCs and the media pile in. Then growth slows. Eventually, the whole thing peters out, usually three years from launch. How do you prevent this from happening to your start-up? Future Demand explores the realities of how start-ups grow beyond their eager early users, providing evidence and insight into how to build your brand among the much larger group of customers who’ll buy from you in the future.
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Future Demand
- Why Building Your Brand Among Tomorrow's Customers Is the Key to Start-up Success
- Narrated by: James Hurman
- Length: 2 hrs
- Release date: 08-09-2022
- Language: English
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100 Millionen Dollar Angebote [$100 Million Offers]
- Wie man so gute Angebote macht, dass sich die Leute dumm fühlen, wenn sie Nein sagen (Acquisition.com $100M Series) [How to Make Deals So Good People Feel Stupid Saying No (Acquisition.com $100M Series)]
- By: Alex Hormozi
- Narrated by: Torsten Creutzburg
- Length: 5 hrs and 3 mins
- Unabridged
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Ich habe in einem Jahr mehr verdient als die CEOs von McDonalds, IKEA, Ford, Motorola und Yahoo.... zusammen.... als Kind in meinen Zwanzigern...., indem ich die $100M Offer Methode angewendet habe. Sie funktioniert. Und sie wird auch bei Ihnen funktionieren. Es ist noch nicht lange her, da ging es meinem Geschäft so schlecht, dass ich meine Dienstleistungen nicht einmal mehr kostenlos anbieten konnte. Am Ende eines jeden Monats schaute ich auf mein Bankkonto und hoffte, einen Fortschritt zu sehen (aber es gab keinen). Ich wusste, dass sich etwas ändern musste... aber was?
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100 Millionen Dollar Angebote [$100 Million Offers]
- Wie man so gute Angebote macht, dass sich die Leute dumm fühlen, wenn sie Nein sagen (Acquisition.com $100M Series) [How to Make Deals So Good People Feel Stupid Saying No (Acquisition.com $100M Series)]
- Narrated by: Torsten Creutzburg
- Length: 5 hrs and 3 mins
- Release date: 10-04-2024
- Language: German
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Admen, Mad Men, and the Real World of Advertising
- Essential Lessons for Business and Life
- By: Dave Marinaccio
- Narrated by: Fleet Cooper
- Length: 5 hrs and 5 mins
- Unabridged
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Admen, Mad Men, and How Advertising Really Works is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.
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Admen, Mad Men, and the Real World of Advertising
- Essential Lessons for Business and Life
- Narrated by: Fleet Cooper
- Length: 5 hrs and 5 mins
- Release date: 04-11-2015
- Language: English
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Non-member price: $23.99 or 1 Credit
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Cashvertising Online
- How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response
- By: Drew Eric Whitman
- Narrated by: Johnny Heller
- Length: 6 hrs and 33 mins
- Unabridged
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The latest book from Dr. Direct™ will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising. Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online, Whitman reveals even more and how to implement his advice in clear-language to increase your bottom line.
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Cashvertising Online
- How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response
- Narrated by: Johnny Heller
- Length: 6 hrs and 33 mins
- Release date: 02-10-2023
- Language: English
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Emotion by Design
- Creative Leadership Lessons from a Life at Nike
- By: Greg Hoffman
- Narrated by: Greg Hoffman
- Length: 9 hrs and 1 min
- Unabridged
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Emotion by Design reveals how leaders can harness the creative potential of any team, and so resonate with their audience like never before. Reflecting on his time working on Nike campaigns for Ronaldo and LeBron, the Olympics and the FIFA World Cup, Greg Hoffman reveals how any business can unlock its creativity: whether by seeking out the daydreamers (and taking them seriously), or recognising that visionary ideas come not only from ingenious individuals but from whole cultures of innovation or understanding how to turn a mere campaign into a global movement.
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nice story - some parts a bit long
- By Stan Zaslavsky on 24-04-2023
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Emotion by Design
- Creative Leadership Lessons from a Life at Nike
- Narrated by: Greg Hoffman
- Length: 9 hrs and 1 min
- Release date: 07-04-2022
- Language: English
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Non-member price: $26.99 or 1 Credit
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Differentiate or Die
- By: Jack Trout, Steve Rivkin
- Narrated by: Patrick Cullen
- Length: 6 hrs and 18 mins
- Unabridged
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Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.
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Differentiate or Die
- Narrated by: Patrick Cullen
- Length: 6 hrs and 18 mins
- Release date: 26-04-2002
- Language: English
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Decoded (2nd Edition)
- The Science Behind Why We Buy
- By: Phil P. Barden
- Narrated by: Graham Mack
- Length: 9 hrs and 52 mins
- Unabridged
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If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.
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Frustrating as PDF not supplied with the audio book and it’s not communicated prior to purchase
- By Anonymous User on 20-12-2023
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Decoded (2nd Edition)
- The Science Behind Why We Buy
- Narrated by: Graham Mack
- Length: 9 hrs and 52 mins
- Release date: 15-11-2022
- Language: English
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Small Is the New Big
- And 193 Other Riffs, Rants, and Remarkable Business Ideas
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 27 mins
- Abridged
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Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.
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If you don't have time to do it right, you don't have time to do it again
- By Amazon Customer on 20-09-2017
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Small Is the New Big
- And 193 Other Riffs, Rants, and Remarkable Business Ideas
- Narrated by: Seth Godin
- Length: 7 hrs and 27 mins
- Release date: 18-08-2006
- Language: English
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The Referral Engine
- Teaching Your Business to Market Itself
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 49 mins
- Unabridged
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The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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Great book
- By Anonymous User on 19-05-2022
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The Referral Engine
- Teaching Your Business to Market Itself
- Narrated by: John Jantsch
- Length: 6 hrs and 49 mins
- Release date: 25-05-2010
- Language: English
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Google Ads (AdWords) Workbook: 2023
- Advertising on Google Ads, YouTube, & the Display Network
- By: Jason McDonald
- Narrated by: Michael Goodrick
- Length: 9 hrs and 8 mins
- Unabridged
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2023 UPDATED EDITION. Learn Google Ads (AdWords) in Plain English - Step by Step!
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Google Ads (AdWords) Workbook: 2023
- Advertising on Google Ads, YouTube, & the Display Network
- Narrated by: Michael Goodrick
- Length: 9 hrs and 8 mins
- Release date: 17-04-2020
- Language: English
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The 22 Immutable Laws of Branding
- By: Al Ries, Laura Ries
- Narrated by: David Drummond
- Length: 8 hrs and 8 mins
- Unabridged
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Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
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Horribly out of date and largely irrelevant
- By Anonymous User on 12-02-2019
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The 22 Immutable Laws of Branding
- Narrated by: David Drummond
- Length: 8 hrs and 8 mins
- Release date: 22-04-2014
- Language: English
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No B.S. Guide to Direct Response Social Media Marketing (2nd Edition)
- No B.S. Series
- By: Dan S. Kennedy, Kim Walsh Phillips
- Narrated by: James Romick
- Length: 7 hrs and 31 mins
- Unabridged
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Simply broadcasting a message to millions by social media accomplishes little for most businesses. Dan S. Kennedy and Kim Walsh Phillips are here to tell it like it is: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Kennedy and Walsh Phillips teach you the customer-getting, sales-boosting direct-response strategies you must employ with every social media campaign so you can stop accepting non-monetizable "likes" and "shares" as a return on your time.
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No B.S. Guide to Direct Response Social Media Marketing (2nd Edition)
- No B.S. Series
- Narrated by: James Romick
- Series: No B.S.
- Length: 7 hrs and 31 mins
- Release date: 30-06-2020
- Language: English
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The Advertising Effect
- By: Adam Ferrier, Jennifer Fleming
- Narrated by: Nigel Carrington
- Length: 9 hrs and 47 mins
- Unabridged
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In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
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I stumbled across this and liked it immediately!
- By Kindle Customer on 12-04-2022
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The Advertising Effect
- Narrated by: Nigel Carrington
- Length: 9 hrs and 47 mins
- Release date: 16-09-2014
- Language: English
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The Wizard of Ads
- Turning Words into Magic and Dreamers into Millionaires
- By: Roy H. Williams
- Length: 4 hrs and 41 mins
- Unabridged
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With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to multiply the effectiveness of your advertising, understand the tug-of-war between intellect and emotion, and more.
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The Wizard of Ads
- Turning Words into Magic and Dreamers into Millionaires
- Length: 4 hrs and 41 mins
- Release date: 02-01-2009
- Language: English
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