The 22 Immutable Laws of Branding cover art

The 22 Immutable Laws of Branding

 Preview
Try Premium Plus free
1 credit a month to buy any audiobook in our entire collection.
Access to thousands of additional audiobooks and Originals from the Plus Catalogue.
Member-only deals & discounts.
Auto-renews at $16.45/mo after 30 days. Cancel anytime.

The 22 Immutable Laws of Branding

By: Al Ries, Laura Ries
Narrated by: David Drummond
Try Premium Plus free

$16.45 per month after 30 days. Cancel anytime.

Buy Now for $26.99

Buy Now for $26.99

About this listen

This marketing classic has been expanded to include new commentary and a bonus book: The 11 Immutable Laws of Internet Branding.

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.

The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: Branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish Internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

©2002 Al Ries and Laura Ries (P)2014 HarperCollinsPublishers Advertising Business Development Business Development & Entrepreneurship Consumer Behaviour & Market Research E-Commerce International Leadership Management & Leadership Marketing Marketing & Sales Sales & Selling Business Commerce Law
All stars
Most relevant  
Hindsight is always 20/20 but I can't help but point out how far off they were about tech diverging not converging. I am literally listening to this on a smart phone which makes their whole argument invalid. Otherwise a great book!

Way off on tech

Something went wrong. Please try again in a few minutes.

Would you listen to The 22 Immutable Laws of Branding again? Why?

Yes, the fundamentals are still relevant.

Any additional comments?

I found some of the content dated especially references to brand names and their positioning at the time the book was written. Brands and their performance has changed, it would be great to have the material updated to reflect the changed world. I would listen to an updated edition if available.

Good listen but dated

Something went wrong. Please try again in a few minutes.
Like a time warp! Seems many of the laws may not be as immutable as they claim.
Facsimile marketing is no longer a thing.
Yahoo no longer holds the search engine throne
Microsft did invent that box that has internet, tv and gaming
Apple did integrate more than phone calls into a phone
Society does enjoy TV viewing on devices that are not Tv's.
The internet is used for more than banking.
the list goes one.
This book is filled with clangers and thought bombs that did not go off. Be thankful Steve Jobs, Bill Gates and Larry Page did not read this book before starting their companies....
The reading itself is very good, especially at 1.6x.

Horribly out of date and largely irrelevant

Something went wrong. Please try again in a few minutes.
Yeah the title of the book should be the "Old man hears of the internet: branding advice from 1973"

way off in its predictions

better info on the topic elsewhere

hilariously out of date

Something went wrong. Please try again in a few minutes.
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.