Laura Ries
AUTHOR

Laura Ries

Tap the gear icon above to manage new release emails.
Laura Ries is a world-famous positioning strategist, and bestselling author. As chairwoman of RIES, a global consulting firm, she continues the legacy of her late father Al Ries, the legendary positioning pioneer and co-author of the world’s bestselling marketing book, Positioning: The Battle for Your Mind. For three decades, Laura has helped clients to position their brands in the mind of consumers for business growth. As a sought-after speaker, Laura has traveled to 60+ countries teaching the principles of positioning. Laura is the co-author (with Al Ries) of five groundbreaking books that have taken part in reshaping modern marketing—including The 22 Immutable Laws of Branding and The Fall of Advertising & The Rise of PR. She is the author of Visual Hammer, which integrates visuals as a powerful addition to positioning strategy. And Battlecry, winning the battle for the mind with a slogan that kills. Her latest book, The Strategic Enemy: How to Build and Position a Brand Worth Fighting For will be published by Wiley in 2025.
Read more Read less

Try Audible membership today. Start enjoying the benefits.

Try Audible for free with an audiobook of your choice.
Automatically renews at AUD $16.45/mo after 30 days. Cancel anytime.

The 22 Immutable Laws of Branding

Most popular
View Details

Most Popular

Product list
  • Non-member price: $26.99

  • Non-member price: $13.99

    • Winning the Battle for the Mind with a Slogan That Kills
    • By: Laura Ries
    • Narrated by: Chris Roman
    • Length: 3 hrs and 24 mins
    • Release date: 19-06-2017
    • Language: English
    • Not rated yet

    Non-member price: $16.99

  • Non-member price: $8.99