Showing titles in Marketing & Sales

Sell and Price Like the Expert You Are Your first job is being the expert advisor or practitioner. Your second job is selling that expertise. If you’ve ever felt that these two roles are in conflict then The Four Conversations is the book for you. Amazon best-selling author of The Win Without Pitching Manifesto, Blair Enns, provides a new model for those who have to sell their expertise before they deliver it.

Each year, sales professionals leave billions of dollars on the table because they are out gunned, out maneuvered, and out played by savvy buyers, who have been schooled in the art and science of negotiation. Because today's buyers have more power than ever before - more information, more at stake, and more control over the buying process-they almost always enter sales negotiations in a much stronger position than the salespeople on the other side of the table. The results are sadly predictable: Salespeople and their companies end up on the losing end of the deal.

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service...

The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success

There's a myth in our culture that to get ahead in sales, we have to be sharks - greedy, manipulative, and only out for number one. As business owners and creatives who lead with heart, that fear of appearing "salesy" stresses us out and holds us back. We assume that spending money is painful and feel guilty to ask our clients for more. The truth is, today's trading-up clients are not only willing to spend big, but they secretly want to. And there are more of them in your market than you think.

This isn’t just another book about tips and tricks. It’s your step-by-step guide to thriving in the fast-paced world of social media—powered by smart strategy, human creativity, and AI that actually helps instead of overwhelming you. Perfect for creators, entrepreneurs, influencers, digital marketers, and everyday social media users who want to grow with intention, this book walks you through what it really takes to succeed online—with purpose, clarity, and sustainable consistency.

Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. Sales strategist Jill Konrath tells you how to overcome obstacles, get more appointments, speed up decisions, and win sales with today's short-fused, frazzled customers.

There's a new FISH! in the pond! Here's a brilliant parable for everyone who wants to lead a fuller, happier life illions of business people have already used the bestselling FISH! books to improve the way they work. Now, the authors turn their attention to life's daily personal challenges...

Cadence is a parable of a business owner and triathlon coach named JJ, who left his stable job as a teacher to fulfill his dream of becoming an entrepreneur. Unfortunately, two years after opening his bike shop, JJ finds himself in a place that is all too familiar to most business owners, struggling to stay afloat. That all changes fast when an athlete he coaches teaches him how to turn the store's profitability around.

Do you want to start and grow your own six-seven figure per year e-commerce brand? Do you want to launch products that thousands of people love and purchase over and over again? Here's a preview of what you'll discover: A realistic behind-the-scenes look at starting and growing a seven-figure e-commerce brand, why differentiation is the key to scaling your brand, and how you can differentiate using the "Core Four" of product differentiation (explained with examples), and discover why customer service is one of the main keys to creating a seven-figure brand in this day and age.

J. Douglas Edwards is the man who first introduced Tom Hopkins to professional selling. He was the sales trainer of the 1950s, 1960s, and 1970s. He trained over 200,000 salespeople a year for over 20 years. Hired by corporations around the world, Mr. Edwards began a crusade to change the image of the stereotypical salesperson that Tom Hopkins carries forward today.

A new fundamental economic shift is emerging: an economy based on transformative experiences that guide people to change, achieve their aspirations, and become who they want to be. Welcome to the Transformation Economy. Creating transformative experiences offers businesses the largest opportunity for creating economic value today, particularly as goods and services become increasingly commoditized. Enterprises can create no greater value than to help customers achieve their aspirations—whether improving health, increasing wealth, developing wisdom, or finding purpose.

In Flip Dirt, Not Houses, real estate expert Joe McCall shares his proven 5-step system for generating consistent monthly income by flipping vacant land—without the stress and hassles of traditional house flipping.

MindSell is a simple, powerful, influence-based framework for supercharging your sales performance. No pressure tactics. No tricks. No outdated scripts. The seven pillars of MindSell are built from practical tools and strategies rooted in the timeless science of human behaviour. MindSell embodies more than just selling. By mastering the seven pillars, you'll supercharge your sales, your performance, and your life.

First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear. Bernays (1891-1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape. Propaganda today has a negative connotation, but Bernays uses the term in a neutral sense. Writing in the 1920s, he redefined what he called the “new propaganda” as public relations—a name that has stuck ever since.

You can’t sell without listening to your customers—and yourself. In Listen to Sell, sales coaches Mike Esterday and Derek Roberts draw on their decades of industry experience to reveal the conversations, mindset, and skillset needed to amplify your sales confidence and bring purpose back to your customer relationships. With self-analysis exercises and customized strategies, you’ll learn how your mindset—which encompasses your attitude, what you believe about yourself, and the confidence you have to succeed—is the foundation of top sales performance.

The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That's because if you want to compete and thrive in this new environment, you need to put the customer at the center of your strategy. You need to recognize you're no longer selling just a product. You're selling an outcome.

The latest book from Dr. Direct™ will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising. Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online, Whitman reveals even more and how to implement his advice in clear-language to increase your bottom line.

In this high-energy, captivating program, legendary speaker/trainer Grant Cardone will teach you how to gain more attention, pump up your attitude, expand your goals, overcome objections, and sell more effectively than ever before. You’ll walk away from this seminar with a new, bolder approach towards success and the motivation you’ll need to bring your big new goals into reality. It’s time to stop competing and start dominating your market.

Most entrepreneurs, even seasoned brand managers, launch first and then work on slowly transforming the new offering into a brand. A logical progression, I would agree. After all, how can you possibly launch as a brand if you don't have any customers or marketing outreach and - obviously, since you just launched a new offering - you have no legacy or advocates? The simple answer is by design. Design relates to the systematic process you have to adhere to, which is likely the primary reason you have sought to listen to this book.