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Cult Status

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Cult Status

By: Tim Duggan
Narrated by: Tim Duggan
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$8.99/month after 3 months. Cancel anytime. Offer ends on 29 July 2026 at 11:59 AEST.

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Enough has been written about huge cult brands founded last century - Nike, Apple, Red Bull. What will the cult companies of tomorrow look like? Who is amassing the kind of passionate community that makes a brand a massive, long-term, sustainable success?

Tim Duggan, co-founder of one of Australia's most innovative and awarded new media companies, has studied hundreds of successful entrepreneurs and change makers over the last decade to uncover what they all have in common.

Learn from the founders of modern brands like Blake Mycoskie (TOMS), Zoe Foster Blake (Go-To), Tim Brown (Allbirds), Daniel Flynn (Thankyou), Lucy Moss (SIX), Oscar McMahon (Young Henrys) and more. In this book you'll discover:

The 7 Steps to building a business with cult status; The one thing you should do before starting something new; Why every business of the future needs to balance profit and purpose together; How to have just as much impact working inside a company as you can from outside; The leadership trait every new leader needs; How to create a passionate community around you and your work; 14 practical exercise you can do today to set up for success tomorrow.

Armed with this book, anyone from anywhere can help create the next business with serious cult status.

"We're at a point in history where we can create what we want the future to look like. This book is a road map to that future."
- Naomi Simson, Shark Tank & Founder of RedBalloon

"Tim has extraordinary insight into the evolving relationship between companies and the communities that they serve."
- Osher Gunsberg, television & radio host & author

"Cult Status is like the love child of your savviest BFF and a business sage. This will be the manual for a generation of millennial entrepreneurs."
- Lorraine Murphy, author and entrepreneur

"This book challenges you to question what impact you want to have, and provides a guide to help you rally people around you to achieve outcomes you are passionate about."
- Alex Greenwich, Member for Sydney
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If you thinking of transitioning to working for yourself, then this book will get you thinking about the ups and downs that your likely to come across.
It’s a starting place, a mentor’s voice and a cheerleader.

A great resource

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I absolutely loved the way Tim structured this book into a really clear, step by step breakdown of how you can create a business or brand with Cult Status. All the case studies to explain each step were super interesting and inspiring! Tim has a really great voice that is calm and easy to listen to as he teaches and walks you through these steps, including the fantastic IRL (in real life) exercise sections…it’s SO GOOD!

A must read if you want to make an impact!

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This was everything I needed! Inspiring, guided and structured. I feel like I have tools to kick start my business and skills to prepare me for the flux and flow. Thank you!

Finished in two days!

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I really powered through this audiobook and loved every moment. It's easily understandable and would be enjoyable for both business veterans and anyone with a broad interest in the power of brands generally.

Plenty of case studies, great insights and practical ways to make them happen - it's spurred plenty of fantastic outside-the-box ideas that I can see myself implementing right away.

A must-listen for anyone wanting to understand how the businesses of tomorrow will thrive.

Best business book I've read in the last decade!

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It stands to reason that a book about breaking the mould when it comes to business, breaks the mould when it comes to being a book about business.

This is a really well researched book, I really enjoyed the case studies and being from Sydney myself - enjoyed a lot of the little references to places around the city.

Looking forward to checking out Tim's next book.

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