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Publisher's Summary

Enough has been written about huge cult brands founded last century - Nike, Apple, Red Bull. What will the cult companies of tomorrow look like? Who is amassing the kind of passionate community that makes a brand a massive, long-term, sustainable success?

Tim Duggan, co-founder of one of Australia's most innovative and awarded new media companies, has studied hundreds of successful entrepreneurs and change makers over the last decade to uncover what they all have in common.

Learn from the founders of modern brands like Blake Mycoskie (TOMS), Zoe Foster Blake (Go-To), Tim Brown (Allbirds), Daniel Flynn (Thankyou), Lucy Moss (SIX), Oscar McMahon (Young Henrys) and more. In this audiobook, you'll discover:

  • The seven steps to building a business with cult status
  • The one thing you should do before starting something new
  • Why every business of the future needs to balance profit and purpose together
  • How to have just as much impact working inside a company as you can from outside
  • The leadership trait every new leader needs
  • How to create a passionate community around you and your work
  • 14 practical exercise you can do today to set up for success tomorrow.

Armed with this audiobook, anyone from anywhere can help create the next business with serious cult status.

©2020 Tim Duggan (P)2020 W. F. Howes Ltd

What listeners say about Cult Status

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Best business book I've read in the last decade!

I really powered through this audiobook and loved every moment. It's easily understandable and would be enjoyable for both business veterans and anyone with a broad interest in the power of brands generally.

Plenty of case studies, great insights and practical ways to make them happen - it's spurred plenty of fantastic outside-the-box ideas that I can see myself implementing right away.

A must-listen for anyone wanting to understand how the businesses of tomorrow will thrive.

1 person found this helpful

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Simple Tips that will help you focus your vision

I have read many books on business and marketing,
As the founding director of the Australian Acting Academy, we have long been accused, tongue in cheek, as being a cult, Largely because of the community, we have created. It sees people start as kids and 30 years later still be creating with each other.
So when I saw the title pop up on Audible, I could not resist. I mean you can listen and if it doesn't make sense, turn it off.
Well, this was not the case.
From the start to the end I was enthralled. To see my business through the lens of these IRL's made so much sense. While it was good to see how we had accidentally created such a loyal following, it was outstanding to see what we had missed, and just how easy it would be to implement it.
If you are starting a business this is a must. Lay foundations that count, don't do business for money, make a difference. You can make money as a happy bi-product.
Well done Tim, I look forward to implementing the learnings. I also bought a copy for my wife, and my son, who are each embarking on a new venture. Keep up the great work.

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A bit wishy washy for me

A nice book if you want to just have a read but didn’t really take many great tools or insights from it to implement. A lot of it is about just making an impact and leading from the middle with your team etc etc. a lot of common sense stuff. Won’t change my world but didn’t harm it either.

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A must-read for anyone interested in business

Tim provides fantastic, relatable, real-life advice with easily applicable lessons anyone in business can learn.

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Nothing new

An amalgamation of stuff you’ve already heard from other people. Just a nice way to organise it

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